Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Established 1879
Vol. 112-No. 6
THE
The J/lusic jnaJe
REVIEW
June, 1953
2,879th Issue
PIONEER PUBLICATION OF THE MUSIC INDUSTRY
Largest Attendance and Biggest Trade Show
Anticipated at NAMM 52nd Convention
HE 52nd Annual Convention of the
T chants
National Association of Music Mer-
will take place at the Palmer
House in Chicago on July 13th, 14th.
15th and 16th. Registration will begin
Sunday, July 12th, at 10 a.m. in the
ballroom foyer on the fourth floor.
The Committee Chairmen are plan-
ning to hold meetings of their commit-
tees on Sunday, July 12th, one of them
being scheduled for 10 a.m. and others
at 2 p.m. Due to the fact that some
members are serving on more than one
committee, the time has been arranged
so that all committee members can at-
tend their various committee meetings
and they will be notified of the hour
that their committee will meet. Meet-
ing locations will be posted on the Ho-
tel Directory in the main lobby.
The Executive Committee of the Na-
tional Association of Musical Merchan-
dise Wholesalers will meet on Sunday
morning at 12:00 Noon and there will
be a Directors Meeting of the National
Association of Music Merchants Board
of Directors which will be held at 2
p.m. At 3 p.m. the National Piano
Travelers Association will meet in Pri-
vate Dining Room # 6 on the Third
Floor for its Annual Meeting, and at
6:00 p.m. the National Association of
Musical Merchandise Wholesalers will
have their meeting in the hotel. There
will also be a meeting of the National
Association of Musical Merchandise
Manufacturers.
The opening luncheon will be held at
12 Noon in the Grand Ballroom of the
hotel on Monday, July 13th. Harry E.
Callaway, President of the Association,
will present his annual message and
Louis G. LaMair, President of the
American Music Conference will also
give his annual report. The featured
THE MUSIC TRADE REVIEW, JUNE, 1953
speaker will be Arthur H. "Red" Mot-
ley, President of Parade Publications,
Inc. "Parade" is a Sunday picture mag-
background and instead, through his
college contacts at the University of
Minnesota, where he had received a
THE NAMM OFFICERS: STANDING L TO R—RAY S. ERLANDSON, BOARD CHAIR-
SEATED L TO R—RUSSELL B. WELLS, VICE-PRESIDENT; HARRY E. CALLAWAY,
PRESIDENT; BEN F. DUVALL, SECRETARY
azine with a circulation exceeding five
million. He will base his talk on sell-
ing, advertising and production and
will provide a stimulating dose of
'spring tonic' to the members of the
music industry whose number one ob-
ject is always sales.
Guest Speaker
Arthur H. Motley, who prefers to
be called "Red" is president of Parade
Publication, Inc., and publisher of
Parade, the Sunday Picture Magazine.
He first came to New York thinking he
would like to produce Broadway plays.
However, he soon decided that college
dramatics was not a good enough
B. A. degree and a Phi Beta Kappa
key, he became secretary to a fraternal
organization, travelling extensively in
the United States and Canada.
Europe beckoned so he put aside his
plans for an immediate business career
and spent the next year travelling and
studying on the continent and in Af-
rica. Once back in the United States
he decided to enter Columbia Univer-
sity's School of Law. Another profes-
sion interested him more—selling. So
he dropped law and went to work for
Smith Brothers, getting distribution
for a new cough sirup.
As a college student, Red had learned
the basic principles of salesmanship by