Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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An important message on.
READ AND BUTTER
Today, the piano industry depends upon the
spinet and console for its bread and butter.
It heralded a new era and has become the biggest
money-maker in the industry.
Eighteen years ago Winter & Company developed the Musette . . .
the first successful smaller piano.
Being first is a s e o | | ^ r y matter to us at Winter & Co. Far more important
is the type of creai^^phinking (whether it comes from us or from others)
that "sparks" innovations like the spinet piano, innovations that
enable all piano manufacturers and dealers to achieve bigger sales and
greater profits. As long as the industry continues to produce fresh concepts
in style and performance, continued prosperity is a certainty. This is progress.
It is in accord with this concept that the new line of Winter Pianos
is being introduced and shown at this convention. Here is a group
of instruments well styled and beautifully toned . . . a group of pianos
that appeals to the consumer's taste and yields a steady profit
for the retail piano dealer.
You are invited to see this new group of pianos at the Piano Trade show,
Room 838, Palmer House.
Winter & Company, Inc., 863 East 141st Street, New York 54, N. Y.
THE MUSIC TRADE REVIEW, JUNE. 1953