Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TORY & CLARK PROUDLY ACKNOWLEDGES THE MASTER
WORKS OF A MASTER DESIGNER - JOSEPH PALMA
_Lor many years, Story & Clark has felt that one of
its greatest contributions to the piano industry has
been its constant striving for better styling — its
intensive search for those rare geniuses who can
translate the true character of world's great furniture
Periods into the difficult sizes, shapes, and mechan-
ical necessities of the piano. In the past thirty years,
we have discovered only two such men — the late
Everett Worthington, and Joseph Palma.
Furniture connoisseurs who specialize in i8th-Century
pieces have told us that Joseph Palma's adaptation
of the famous Lord Carleton desk — his creation,
from it, of the Lord Carleton Spinet — was nothing
less than the stroke of genius. W e agree, but we
suggest also that the Story & Clark French Provin-
cial Spinet, our inspired Church piano, our Ranch
Spinet, Style L and our incomparable Coronet corner
piano all reflect equal talent, plus such a versatility
and breadth of vision as has perhaps never before
been seen in this industry.
Mr. Palma's versatility goes even further than this.
He is senior partner of Palma-Knapp Associates . . .
professor of product design at the world-famous
School of the Art Institute in Chicago . . . he is the
designer of many nationally-known products whose
beauty and utility are admired in millions of American
homes. We of Story & Clark are proud to number
our pianos among them — to number cabinet design
as one of the many features that make the Story 8C
Clark franchise a valuable and lasting asset.
STORY 8t CLARK PIANO COMPANY
Instruments of Quality Since 1857