Music Trade Review
Issue: 1953 Vol. 112 N. 2 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
G A R D
Freight Rates—Parcel Post
(Cont. from Page 6)
Members of ARF, What it is. Work-
ing in opposition to freight rate in-
creases, pickup and delivery charges.
Restore former size and weight limi-
tations under Parcel Post Regulations.
These things are what we might call
the concrete evidence of association
value. There isn't a music merchant in
the land that can't use all or a eom-
ination of those services.
Of necessity, we must indulge in
many intangible benefits, such as the
thousands of letters we receive and an-
swer every year, from members, and
all types of groups wanting informa-
tion about our industry. Prompt and
efficient handling of inquiries helps our
industry to grow. It advertises MUSIC
and the people who sell music.
cards—Ad reproductions; House Beau-
tiful—January Music Issue.
NAMM Insignia
Designed to instill consumer confi-
dence in Association members.
Available in mats for newspaper use,
copper electros for stationary.
Music Promotion
Portion of dues set aside to stimulate
public interest in music.
Well over 100,000 music posters dis-
tributed.
Refer to Marion Egbert of AMC on
program to handle this important phase
of activity.
Legislative Services
Excise Taxes—Held the tax at 10%
—Could have been 25%. No hope for
elimination this year. Congress will not
open up excise taxes yet. Tax revisions
will include termination of excess prof-
its tax June 30, and relief for indi-
viduals.
Fair Labor Standard Act
Current minimum wage of 75c per
hour will remain. Have fought off
$1.00 to Si.25 an hour, and elimination
of retail exemption.
Price Controls
Interpretations of OPS regulations
(pricing charts, etc.).
Efforts to
achieve decontrol of musical instru-
ments, records, failure political not
economic.
We sponsor meetings of this type.
Wiihout the enthusiasm of wide-awake
persons like Verne Manley, Otis Bas-
kette, Cecil White and J. S. Rutan,
whose firms support NAMM, there
would be no meeting here today. Like-
wise without you who are members
from other cities, there would be no
purpose in our gathering.
It is a well-known fact that we spon-
sor the Music Industry Trade Show,
the only music market of its kind in
the world.
We work with other groups such as
Brand Names Foundation, to up-grade
our retailing and advertising habits,
and promote Brand Names. We are al-
ways alert to any opportunity which
will work in the interest of the music
industry.
California Dealers Hear How NAMM
Educational Divisicn Works At Clinic
There was a large attendance at the
NAMM Educational Music Clinic, held
at The Ambassador Hotel, Los Angeles,
Cal., on February 17, 18, 1953. The
Clinic was under the direction of As-
sociation staff members, V. R. Mar-
ceaux, Director of the Education Divi-
sion, and Thomas G. Parrish, and of-
fered a complete program of sales pro-
motion applicable to elementary schools,
Service clubs, store-studio operations,
and industrial recreation.
Many NAMM officers and Directors
attended the Clinic, which preceded the
Directors' Midyear Meeting at Coro-
nado, Cal. Attendance at the Clinic was
restricted to NAMM members and their
key employees. Member dealers in the
area of San Bernardino, Santa Bar-
bara, Santa Ana and San Fernando
c.ttended.
Aside from learning the value of an
education division and its activities,
members learned the simplicity of
starting one in their own stores, how it
operates and profits in the school, in-
dustrial and community markets.
Special demonstrations of assembly
programs were featured, including key-
board and melody instruments and in-
strument fitting. Demonstrations were
of the audience participation type. For
the instrument fitting demonstration,
dealers were asked to take the parts of
students, and certain instruments were
fitted to each participant, based upon
the adaptability of the mouth of the
particular instrument.
Within the next ten days, a group
of retail merchants from 21 different
states will meet in California. They
will leave their businesses, and pay
their own expenses, to sit down for
two days, as the Board of Directors of
NAMM, to discuss and decide the ac-
tivities and projects we should under-
take that will most greatly benefit As-
sociation Members.
I think you will be interested in
some of the projects they will con-
sider: 1. Tuner-Technician Committee
Report. 2. New, more Valuable Quar-
terly Advertising Service.
3. Sales
Training Institute. 4. Junior Executive
Group. 5. Group Insurance Project.
In addition to these important mat-
ters, all of which are of vital con-
cern to our membership, there will be
decisions of policies—appraisal of com-
mittee reports—and close scrutiny of
where we are going in the light of
where we have been.
In operating a strong and effective
Association, there must be a wide
diversity of activities and projects to
insure "something" for "everybody".
We endeavor to be objective in
planning member services. We try to
answer the question "What's In It For
Me," before it is asked.
It has been my purpose here to help
you rediscover, "What's In Your NAMM
Membership". You are invited to use
your membership, not once or twice a
year, but every day, every month-—all
year.
NAMM Director Ralph 0. Gross-
cook, of Pasadena, and members of the
Southern California Music Trades As-
sociation held a banquet for the eve-
ning of February 17, at The Ambas-
sador Hotel. NAMM President Harry
E. Callaway presided, and g u e s t
speaker was Jesse L. Lasky, of Jesse
L. Lasky Productions, Inc., producer
of the forthcoming "The Big Brass
Band." A special entertainment pro-
gram followed with Director Grasscook
as Master of Ceremonies.
The Clinic concluded on Wednesday,
February 18, with a Good Fellowship
Luncheon.
The clinic opened at 10 a.m. on Tues-
day, February 17th, with an address of
welcome by Harry E. Callaway, Presi-
dent of the National Association of Mu-
sic Merchants. He was followed by
V. R. Marceaux. Director of the
(Turn
to
Page
13)
THE MUSIC TRADE REVIEW. FEBRUARY.
I953
G A R D
Freight Rates—Parcel Post
(Cont. from Page 6)
Members of ARF, What it is. Work-
ing in opposition to freight rate in-
creases, pickup and delivery charges.
Restore former size and weight limi-
tations under Parcel Post Regulations.
These things are what we might call
the concrete evidence of association
value. There isn't a music merchant in
the land that can't use all or a eom-
ination of those services.
Of necessity, we must indulge in
many intangible benefits, such as the
thousands of letters we receive and an-
swer every year, from members, and
all types of groups wanting informa-
tion about our industry. Prompt and
efficient handling of inquiries helps our
industry to grow. It advertises MUSIC
and the people who sell music.
cards—Ad reproductions; House Beau-
tiful—January Music Issue.
NAMM Insignia
Designed to instill consumer confi-
dence in Association members.
Available in mats for newspaper use,
copper electros for stationary.
Music Promotion
Portion of dues set aside to stimulate
public interest in music.
Well over 100,000 music posters dis-
tributed.
Refer to Marion Egbert of AMC on
program to handle this important phase
of activity.
Legislative Services
Excise Taxes—Held the tax at 10%
—Could have been 25%. No hope for
elimination this year. Congress will not
open up excise taxes yet. Tax revisions
will include termination of excess prof-
its tax June 30, and relief for indi-
viduals.
Fair Labor Standard Act
Current minimum wage of 75c per
hour will remain. Have fought off
$1.00 to Si.25 an hour, and elimination
of retail exemption.
Price Controls
Interpretations of OPS regulations
(pricing charts, etc.).
Efforts to
achieve decontrol of musical instru-
ments, records, failure political not
economic.
We sponsor meetings of this type.
Wiihout the enthusiasm of wide-awake
persons like Verne Manley, Otis Bas-
kette, Cecil White and J. S. Rutan,
whose firms support NAMM, there
would be no meeting here today. Like-
wise without you who are members
from other cities, there would be no
purpose in our gathering.
It is a well-known fact that we spon-
sor the Music Industry Trade Show,
the only music market of its kind in
the world.
We work with other groups such as
Brand Names Foundation, to up-grade
our retailing and advertising habits,
and promote Brand Names. We are al-
ways alert to any opportunity which
will work in the interest of the music
industry.
California Dealers Hear How NAMM
Educational Divisicn Works At Clinic
There was a large attendance at the
NAMM Educational Music Clinic, held
at The Ambassador Hotel, Los Angeles,
Cal., on February 17, 18, 1953. The
Clinic was under the direction of As-
sociation staff members, V. R. Mar-
ceaux, Director of the Education Divi-
sion, and Thomas G. Parrish, and of-
fered a complete program of sales pro-
motion applicable to elementary schools,
Service clubs, store-studio operations,
and industrial recreation.
Many NAMM officers and Directors
attended the Clinic, which preceded the
Directors' Midyear Meeting at Coro-
nado, Cal. Attendance at the Clinic was
restricted to NAMM members and their
key employees. Member dealers in the
area of San Bernardino, Santa Bar-
bara, Santa Ana and San Fernando
c.ttended.
Aside from learning the value of an
education division and its activities,
members learned the simplicity of
starting one in their own stores, how it
operates and profits in the school, in-
dustrial and community markets.
Special demonstrations of assembly
programs were featured, including key-
board and melody instruments and in-
strument fitting. Demonstrations were
of the audience participation type. For
the instrument fitting demonstration,
dealers were asked to take the parts of
students, and certain instruments were
fitted to each participant, based upon
the adaptability of the mouth of the
particular instrument.
Within the next ten days, a group
of retail merchants from 21 different
states will meet in California. They
will leave their businesses, and pay
their own expenses, to sit down for
two days, as the Board of Directors of
NAMM, to discuss and decide the ac-
tivities and projects we should under-
take that will most greatly benefit As-
sociation Members.
I think you will be interested in
some of the projects they will con-
sider: 1. Tuner-Technician Committee
Report. 2. New, more Valuable Quar-
terly Advertising Service.
3. Sales
Training Institute. 4. Junior Executive
Group. 5. Group Insurance Project.
In addition to these important mat-
ters, all of which are of vital con-
cern to our membership, there will be
decisions of policies—appraisal of com-
mittee reports—and close scrutiny of
where we are going in the light of
where we have been.
In operating a strong and effective
Association, there must be a wide
diversity of activities and projects to
insure "something" for "everybody".
We endeavor to be objective in
planning member services. We try to
answer the question "What's In It For
Me," before it is asked.
It has been my purpose here to help
you rediscover, "What's In Your NAMM
Membership". You are invited to use
your membership, not once or twice a
year, but every day, every month-—all
year.
NAMM Director Ralph 0. Gross-
cook, of Pasadena, and members of the
Southern California Music Trades As-
sociation held a banquet for the eve-
ning of February 17, at The Ambas-
sador Hotel. NAMM President Harry
E. Callaway presided, and g u e s t
speaker was Jesse L. Lasky, of Jesse
L. Lasky Productions, Inc., producer
of the forthcoming "The Big Brass
Band." A special entertainment pro-
gram followed with Director Grasscook
as Master of Ceremonies.
The Clinic concluded on Wednesday,
February 18, with a Good Fellowship
Luncheon.
The clinic opened at 10 a.m. on Tues-
day, February 17th, with an address of
welcome by Harry E. Callaway, Presi-
dent of the National Association of Mu-
sic Merchants. He was followed by
V. R. Marceaux. Director of the
(Turn
to
Page
13)
THE MUSIC TRADE REVIEW. FEBRUARY.
I953
Future scanning projects are planned by the International Arcade Museum Library (IAML).