Music Trade Review
Issue: 1953 Vol. 112 N. 2 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Activities of NAMM Disclose the
Concrete Evidence of Association Value
By WILLIAM A. GARD
Executive Secretary, National Association of Musical Merchants
\ A /HILE I have nothing either tax-
* V wise or political to discuss, I do
have in mind something of an expose,
as my title infers. Consciously or sub-
consciously, we weigh many of our de-
cisions on the scale of "What's In It
For Me." In belonging to Lions, Ki-
wanis, Rotary, The Country Club, the
prime motivation is what you will get
out of it. If the advantages are nu-
merous, or outweigh the disadvantages
—you soon end up as a member. Once
a member, you participate. If you don't
participate part of your investment is
lost.
My purpose here, is to expose the
values and advantages of your mem-
bership in the National Association of
Music Merchants. In our travels around
the country, we find that the merchants
who value their NAMM Membership
highly, are those who use what we of-
fer. They participate.
The NAMM is the only organization
that stands between the retail dealer and
his problems, without qualification. In
our complex society, a merchant is no
longer self-sufficient. If a merchant in-
sists upon "living alone and liking it,"
he cannot long prosper. A merchant
must have his public—his customers,
his employees and families, his manu-
facturers and suppliers. In the culture
of these groups he needs more than
himself alone.
How NAMM fits into this picture is
ATLANTA CONFERENCE
(Cont. from Page 5)
of her work in musical therapy. She
was followed by Ronald 0 . Beach,
Treasurer of the Beach Instrument Co..
VERNE
schools. 4. Set up cooperative adver-
tising to benefit "community music".
5. Class organ plans and methods. 6.
Meetings with teachers selected by deal-
ers to present "group" approach. 7.
Assistance with special promotions, e.g.
Festivals, "Fun With Music", etc. 8.
Outlining ways and means of promot-
ing special Summer business. 9. Sub-
ubran studio promotion and sales fol-
low-up. 10. Organizing dealer Edu-
cation Divisions.
Thirty additional members served at
Chicago office, in person and through
correspondence.
Future Plans
Elementary School Clinics in central
interesting. Let's look at our Edu- areas—with follow-up; Industrial Mu-
sic Clinics; Education Music Clinics.
cation Division.
Publications Catalog (Third Annual
Education Division
Issue). Describe contents and purpose.
1952 New York Convention Clinics
Sales Training Materials—How many
(restricted to members only). Subjects:
new sales people did you hire in 1952?
"Industrial Music"—"Store-Studio Op-
erations". Manuals produced for mem- What tools did you give them? Poor-
ly equipped sales people end up in
ber guidance.
defense plants.
Education Music Clinics -— Detroit,
Boston, (Los Angeles in Feb.) In ex-
Your sales refresher course — Film
cess of 60 members served in 17 cities
Library — "Selling Music", "Selling
since September.
Against Resistance", "Closing the Sale".
Services rendered these members in-
Reading Library—"Merchandising Mu-
clude the following:
sic", "Pocket Booklets".
1. Organizing Store - Studio Opera-
Advertising
tions, and special promotions. 2. Or-
How do you handle your advertis-
ganizing plans for special group teach-
ing? Through an agency, your newspa-
ing. 3. Organizing Education Division
per, or do it yourself. We can help
approach for mail order service to
you in any instance.
tured by this concern.
Describe New Ad Mat Catalog
Joe Daurer, Advertising Manager of
Give to your newspaper or ad agency.
Rudolph Wurlitzer Co., Dekalb, 111.,
Use mats in newspapers, direct mail.
talked on "Selling with the Printed
Manual — "How to Make Your Ad-
Word" and there was also a talk on
vertising sell".
"Merchandising Phonographs."
Tells you how to do it yourself.
The conference was well-attended and
dealers came from many states sur-
Direct Mail Reprints
rounding Georgia. Those present con-
Primary use to help stimulate busi-
sidered it one of the most successful
ness.
that has yet been held.
Sent to preferred customers.
Keep them on counters—wrap them
in packages.
WILLIAM
R. GARD
MANLEY, CHAIRMAN, OPENS
THE MEETING
Newark, N. J., on "Creating Chime and
Bell Sales" and who also gave a
demonstration of the chimes manufac-
GARD, ROLAND BEACH AND
O. L. BASKETTE
Special Promotions
Show Xmas Merchandising Materi-
als; Year-around Gift Certificates; Mu-
sic Week—(May 3-10, 1953) Show
Poster; House & Garden — December
Music Issue; How to use it—counter
(Turn
THE
MUSIC
TRADE
to
Page 8)
REVIEW,
FEBRUARY, 1953
Activities of NAMM Disclose the
Concrete Evidence of Association Value
By WILLIAM A. GARD
Executive Secretary, National Association of Musical Merchants
\ A /HILE I have nothing either tax-
* V wise or political to discuss, I do
have in mind something of an expose,
as my title infers. Consciously or sub-
consciously, we weigh many of our de-
cisions on the scale of "What's In It
For Me." In belonging to Lions, Ki-
wanis, Rotary, The Country Club, the
prime motivation is what you will get
out of it. If the advantages are nu-
merous, or outweigh the disadvantages
—you soon end up as a member. Once
a member, you participate. If you don't
participate part of your investment is
lost.
My purpose here, is to expose the
values and advantages of your mem-
bership in the National Association of
Music Merchants. In our travels around
the country, we find that the merchants
who value their NAMM Membership
highly, are those who use what we of-
fer. They participate.
The NAMM is the only organization
that stands between the retail dealer and
his problems, without qualification. In
our complex society, a merchant is no
longer self-sufficient. If a merchant in-
sists upon "living alone and liking it,"
he cannot long prosper. A merchant
must have his public—his customers,
his employees and families, his manu-
facturers and suppliers. In the culture
of these groups he needs more than
himself alone.
How NAMM fits into this picture is
ATLANTA CONFERENCE
(Cont. from Page 5)
of her work in musical therapy. She
was followed by Ronald 0 . Beach,
Treasurer of the Beach Instrument Co..
VERNE
schools. 4. Set up cooperative adver-
tising to benefit "community music".
5. Class organ plans and methods. 6.
Meetings with teachers selected by deal-
ers to present "group" approach. 7.
Assistance with special promotions, e.g.
Festivals, "Fun With Music", etc. 8.
Outlining ways and means of promot-
ing special Summer business. 9. Sub-
ubran studio promotion and sales fol-
low-up. 10. Organizing dealer Edu-
cation Divisions.
Thirty additional members served at
Chicago office, in person and through
correspondence.
Future Plans
Elementary School Clinics in central
interesting. Let's look at our Edu- areas—with follow-up; Industrial Mu-
sic Clinics; Education Music Clinics.
cation Division.
Publications Catalog (Third Annual
Education Division
Issue). Describe contents and purpose.
1952 New York Convention Clinics
Sales Training Materials—How many
(restricted to members only). Subjects:
new sales people did you hire in 1952?
"Industrial Music"—"Store-Studio Op-
erations". Manuals produced for mem- What tools did you give them? Poor-
ly equipped sales people end up in
ber guidance.
defense plants.
Education Music Clinics -— Detroit,
Boston, (Los Angeles in Feb.) In ex-
Your sales refresher course — Film
cess of 60 members served in 17 cities
Library — "Selling Music", "Selling
since September.
Against Resistance", "Closing the Sale".
Services rendered these members in-
Reading Library—"Merchandising Mu-
clude the following:
sic", "Pocket Booklets".
1. Organizing Store - Studio Opera-
Advertising
tions, and special promotions. 2. Or-
How do you handle your advertis-
ganizing plans for special group teach-
ing? Through an agency, your newspa-
ing. 3. Organizing Education Division
per, or do it yourself. We can help
approach for mail order service to
you in any instance.
tured by this concern.
Describe New Ad Mat Catalog
Joe Daurer, Advertising Manager of
Give to your newspaper or ad agency.
Rudolph Wurlitzer Co., Dekalb, 111.,
Use mats in newspapers, direct mail.
talked on "Selling with the Printed
Manual — "How to Make Your Ad-
Word" and there was also a talk on
vertising sell".
"Merchandising Phonographs."
Tells you how to do it yourself.
The conference was well-attended and
dealers came from many states sur-
Direct Mail Reprints
rounding Georgia. Those present con-
Primary use to help stimulate busi-
sidered it one of the most successful
ness.
that has yet been held.
Sent to preferred customers.
Keep them on counters—wrap them
in packages.
WILLIAM
R. GARD
MANLEY, CHAIRMAN, OPENS
THE MEETING
Newark, N. J., on "Creating Chime and
Bell Sales" and who also gave a
demonstration of the chimes manufac-
GARD, ROLAND BEACH AND
O. L. BASKETTE
Special Promotions
Show Xmas Merchandising Materi-
als; Year-around Gift Certificates; Mu-
sic Week—(May 3-10, 1953) Show
Poster; House & Garden — December
Music Issue; How to use it—counter
(Turn
THE
MUSIC
TRADE
to
Page 8)
REVIEW,
FEBRUARY, 1953
Future scanning projects are planned by the International Arcade Museum Library (IAML).