Music Trade Review

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NAMM Mid-Year Meeting in Florida in Feb.,
Merchants to Determine 1956 Convention City
HE NAMM Executive Committee
met at the Essex House in New
York City on October 15th and 16th
last. The following members of the
Committee were present: Harry E.
Callaway, Chairman of the Board;
Russell B. Wells, President; Earl
Campbell, Vice-President; Paul E.
Murphy, Secretary; Parker M. Harris.
Treasurer; Executive Secretary, Wil-
liam R. Gard.
ful silverware prizes to the four com-
mercial salesmen securing the greatest
number of new members. To those
salesmen who secure five or more new
members for the Association, but who
do not qualify for one of the top four
prizes, will be given a $25 United
States Government Savings Bond. A
Citation of Honor will also be award-
ed to the industry manufacturer or
supplier whose dealers are represented
100% in NAMM.
Midyear Meeting of the Board of
Directors
1956 Convention Location
T
The Executive Committee chose
Ponte Vedra Club at Ponte Vedra
Beach, Florida as the site of the Mid-
year Meeting of the NAMM Board of
Directors. The Meeting will be held
on February 17 and 18, 1954. A ref-
erendum of the Directors choices re-
garding the location of this Meeting
showed the large majority of Directors
in favor of the Florida location to
which they are obligated to attend and
pay their own expenses as a part of
their responsibility as Directors of the
Association.
Membership Promotion and
Maintenance
The Committee approved the mem-
bership campaign of the Association
which will begin immediately. Phase I
of the campaign is the responsibility
assigned to each Director to pursue
non-Association members in their state
and adjacent states, which represent a
territory assigned to each. Directors
will solicit non-member retail stores by
means of several prospect letters dur-
ing the year and written on their com-
pany stationery.
Phase II
Phase //, Directors have been as-
signed certain m a n u f a c t u r e r s and
wholesalers in the music industry
whom they know best, in order to so-
licit their aid in the Association mem-
bership campaign. Commercial sales-
men of these companies will be equip-
ped with a Sales Kit containing NAMM
services which they may show to their
non-member dealer-prospects.
Prizes
Prizes: The Executive Committee
again approved awarding four beauti-
In order to determine whether or not
the trade prefers the 1956 Trade Show
and Convention to be held in New
York or Chicago, the Association will
poll retail music merchants, both mem-
bers and non-members. Merchants will
be asked if they attended the 1951.
1952 or 1953 Convention and Trade
Show or any one or more of those con-
claves and whether or not they would
like the 1956 Trade Show to be held
in Chicago or New York. Both the
1954 and 1955 Trade Shows and Con-
ventions are currently scheduled to be
held at the Palmer House in Chicago.
When the results of the retail dealer
poll are known, they will be sent to
the Trade Show exhibitors who will be
asked to express their preference on
the location for the 1956 Trade Show.
The Midyear Meeting of the NAMM
Board of Directors, on the strength of
these two polls, will select the 1956 site
for which tentative dates are currently
held in both New York and Chicago.
Committee Organization
The Executive Committee approved
the organization of the following Com-
mittees, in addition to the Chairmen
and Vice-Chairmen of each as follows:
Committees:
Advertising: J. A. Brown, chairman,
Jackson, Miss.; Harold E. Lucas, vice
chairman, Portland, Ore.
Band Instruments: S. H. Galperin.
chairman, Charleston, W. Va.; S. H.
Almanrode, vice chairman, Shreveport,
La.
Legislative: Earl Campbell, chair-
man, Washington, D.C.
Membership Promotion: H. J. Snel-
ler, chairman, Minneapolis, Minn.;
Paul E. Murphy, vice chairman, Bos-
ton, Mass.
,
Piano & Organ: Emory Penny, chair-
man, Los Angeles, Calif.; F. D. Streep,
Jr., vice chairman, Orlando, Florida.
Hammond Organs Displayed
in Hannon Room Interiors
The Hammond Organ Company, Chi-
cago, 111. introduced its complete line
to home fashions editors of national
magazines and syndicates last month at
a press luncheon in the Hotel Plaza,
New York in an unprecedented move
to present the electric organ as the
focal point of a well designed room.
Harold Lembke, general sales man-
ager for Hammond, said that the com-
pany's up sales curve, accelerated by
recent full production of the Chord or-
gan, easiest-to-play instrument of all
time, coupled with spendable income,
and more home time, has led the com-
pany to feel that presentation of elec-
tric organs in smart room interiors in
the coming months could well be the
key to more sales of all home furnish-
ings.
The Hannon Designed Interiors
At the Hammond press presentation
in the Terrace Room of the Plaza, or-
gans were shown in room settings de-
signed and executed by John Hannon.
New York interior designer.
The Chord organ, Hammond's new-
est instrument, and history maker in
the production of musical instruments,
because it is the easiest to play of all
instruments, was featured in a Provin-
cial setting, and in a game room.
In the Provincial room against bril-
liant dark orange walls with a black
and white tile floor, the painted furni-
ture upholstered in pale yellow silk.
The Home model was shown in a
contemporary room setting against stark
white walls, with an old gold rug and
Empire green taffeta coverings on the
furniture.
The Spinet model was focal point in
a Modern Victorian setting, which had
Empire green walls, a charcoal grey
rug, deep rose silk upholstered table
covering, anl touches of Bristol green.
The Game Room's white brick walls,
spattered linoleum floor, and brilliant
green accessories made an informal
setting for the chord organ.
THE MUSIC TRADE REVIEW, NOVEMBER, 1953