Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Value of Education Division of NAMM
Disclosed in 2-Month Trip to Major Cities
n p H E FLEXIBILITY, comprehensive-
ness, and broad number of matters
on which the NAMM Education Divi-
sion is able to work successfully was
again demonstrated during the two
month field trip in many major cities
between Chicago and Boston.
The division worked with over 30
NAMM members; 8 new stores can
boast of "Education Divisions" or are
in the process of forming such a pro-
motional arm for themselves; 7 stores
are setting up Class Piano and have
gained the philosophy and complete
practical information in order to be
successful with the venture. Full scale
promotional clinics were held in De-
troit and Boston, to which the NAMM
membership within a considerable radi-
us were invited. All phases of creative
promotion and merchandising were
presented and discussed. Completely
organized plans and practical formulas
for tapping very large sales markets
were given careful consideration.
"Fun With Music" Programs
Because some groundwork was ac-
complished in advance in one city,
amazing progress was shown. The
NAMM Education Division Director
worked through the interested mer-
chants in the city in approaching pub-
lic and parochial school educators, and
presented several different types of
assembly programs for student bodies
in eight schools to which all music
dealers' staffs were invited to attend
to get first hand reaction of students
and teachers present. AMC slide films
were used in these programs to show
their tremendous potential and various
uses. A specially planned "Fun with
Music" radio program was presented
over the educational radio station which
was cleared through the school board
and which every elementary school
teacher and student in the city heard
right in their classrooms. It is inter-
esting to note that the NAMM music
dealers in this city were acknowledged
on this program and given due credit
for their worthwhile community effort
in promoting music.
Cooperating Advertising
In one of the very large cities vis-
ited, information and inspiration was
sufficient to enable setting up a plan
of cooperative merchant advertising to
sell music and music in education in
THE MUSIC TRADE REVIEW, JANUARY, 1953
the town. All cooperating merchants
in this sales field in the city will be
listed in the advertising, and during
each succeeding advertisement this list
will rotate so that each merchant is
at the top of the list as a sponsor.
It is through promoting this type of
cooperation and understanding in the
group thought and group approach to
the community that NAMM is most
proud. Through a cooperative effort of
retailers, considerable accomplishment
can be achieved in any city of any
size in the country.
In many of the cities visited meet-
ings were held with piano teachers
connected with music stores for a com-
plete presentation of the psychology
and philosophy of class piano, an im-
portant adjunct to store-studios. Sub-
jects important to both the merchant
and the teacher were discussed.
Three retailers were especially inter-
ested in the content and proper uses
of clinics for private and public and
parochial teachers.
J
SHOW-PIECE' THAT SELLS
KRANICH & BACH
in /land fic/eb/ieti f/itti/twooct
Kranich & Bach pianos... both consoles and grands...
are characterized by product excellence, pure tone and
exclusive case design. These examples of expert craftsman-
ship are made to move from your showroom into your
customers' living rooms.
Consistently nationally advertised in leading magazines
to inspire confidence in your store and Kranich & Bach.
K
RANICH e BACH
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FOUNDED
,66.4
^theCt/ri&tocrat of Want
New York 54, N. Y.
Helmuth Kranich, President
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