Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
STRONG BACKBONE...-for sweet music
For top performance, piano strings depend on a strong backbone — a plate
that must stand a constant string tension of about 1 8 tons.
Since their introduction by Alcoa, over 1 5 years ago, plates of scientifically
alloyed aluminum have been installed in nearly 100,000 fine pianos.
Engineered to surpass the maximum tension standards, Alcoa Aluminum Piano
Plates are also so much lighter that they provide exceptional savings in handling
and shipping costs, create a new concept in mobility for the home instrument.
Current production of Alcoa plates is limited by defe/ise aluminum
requirements. However, with expansion of our facilities well under way, we
hope that soon Alcoa Aluminum Alloy Plates will again be available in
quantity . . . to meet ever-growing demands.
For a free, informative booklet on Alcoa Piano Plates write to:
A L C O A makes aluminum . . . Strong!
Like piano plates, heavy-doty
truck wheels of Alcoa Aluminum
are engineered for strength.
Supporting the heaviest loads
— i n millions of miles of service
—they offer convincing evi-
dence thatafum/num can fake if.
THE MUSIC TRADE REVIEW, SEPTEMBER, 1952
ALUMINUM COMPANY OF AMERICA
1831J Gulf Building • Pittsburgh 19, Pennsylvania
ALCOA
ALUMINUM PIANO PLATES