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Music Trade Review

Issue: 1952 Vol. 111 N. 8 - Page 29

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VlO-VHONOGJUW
RECORDS-ACCESSORIES
Radio and Television Ass'n Asks
OPS to Cancel Price Ceilings
On July 30th the Radio-Television
Manufacturers Association asked the
Office of Price Stabilization to lift all
price ceilings on television and radio
sets and parts.
Retail prices on television sets are
an average 15 per cent or more below
ceilings, the asociation asserted, and
radio sets are selling 5 to 7 per cent
under their ceilings.
It said that immediate decontrol
would relieve the price agency and the
industry of costly administrative bur-
dens, and that the resulting "savings
might very well be reflected in still fur-
ther reducation in prices" of sets.
"We are unaware of any conditions
or pressures now or in prospect which
would threaten price increases in the
foreseable future." the association de-
clared.. "Only in times of acute short-
ages or panic buying do the natural
forces of competition fail to keep prices
well below any levels which could be
established by Government price regu-
lations."
The asociation asked that price con-
trols be removed at once at the factory,
distributor and retail levels. In the event
permanent decontrol cannot be author-
ized, it asked suspension at all levels
for an indefinite period.
Reasons for Request Listed
The association gave the following
reasons for asking decontrol:
A survey of television manufacturers
of all sizes showed that list prices
ranged from 12 to 20 per cent below
ceilings, with the majority of makers
reporting prices averaging at least 15
per cent below.
Even these list prices do not reflect
the true selling prices on sets because
of the dealer practice of allowing dis-
counts and trade-ins.
Television picture tubes are selling
about 30 per cent below ceilings, and
the tubes commonly used in radio and
television sets are selling about 8 per
cent below.
Factory inventories of radio and tele-
vision sets are normal or slightly above,
despite recent increases in buying. Set
production, which declines in the sum-
mer, will soon begin to rise.
There are no serious shortages of
materials that will retard now or are
likely to retard soon the production of
sets and parts. The industry uses very
little of, the materials in relatively short
supply, such as nickel, cobalt and cop-
per.
The association said that the industry
was now operating at about 70 per cent
of its 1950 production rate and could
step up output without any shift in labor
or materials from defense contracts.
RCA Walkie-Lookie Tested
at Presidential Conventions
The "walkie-lookie," compact bat-
tery-operated back-pack television trans-
mitting equipment, received in Chicago
last month its first test as a means of
originating TV broadcasts.
Developed experimentally by the
Radio Corporation of America, this
television counterpart of the military
walkie-talkie, was used by the National
Broadcasting Co. in its TV network cov-
erage of the national Presidential con-
ventions.
"Extended Play" 45 RPM Records
Are Announced by RCA Victor
Introduction of a new and longer
playing 45 rpm record, as a contribu-
tion to the advancement of the standard
45 phonograph system, was announced
recently by Paul A. Barkmeier, vice
president in charge of the Record De-
partment of RCA Victor Division. It
will be known as the 45 "extended
play" or "EP" record.
"The new 45 'EP's will utilize the
greater playing surface with no loss in
quality," Mr. Barkmeier said, "they
will play up to 8 minutes to a side or
a total of 16 minutes for each record."
They are the same size and operate on
the same turntable at the same speed,
he pointed out. as standard 45 records.
AT THE LEFT ARE VIEWS OF THE V. M. CORP. EXHIBIT AT THE NAMM CONVENTION AND AT THE RIGHT THE
EXCLUSIVE WESTINGHOUSE UHF PLUG-IN CHASIS AS DISPLAYED ON A REVOLVING MOUNTING IN THE WESTING-
HOUSE EXHIBIT.
THE K/USIC TRADE REVIEW, AUGUST, 1952
29

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