Music Trade Review
Issue: 1952 Vol. 111 N. 7 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Baldwin Piano Co. Celebrating 90th Anniversary
with New Artistic Models and Factory Expansion
E Baldwin Piano Co., Cincinnati,
Ohio is celebrating its 90th year this
year. In doing this, however, the com-
pany will use as a celebration medium
the production of several 90th anniver-
sary models and also the launching of
DWIGHT
HAMILTON
Founder
BALDWIN
a building program, comprising an ad-
dition of 120,000 square feet of manu-
facturing floor space, in addition to the
presently occupied Gilbert Avenue fac-
tories in Cincinnati, which will be
erected a few miles from Cincinnati and
when finished will prove efficiently ben-
eficial for all Baldwin dealers through-
out the country.
Supplementing announcements of its
90th Anniversary through national ad-
vertising, the company has prepared
special Anniversary material which all
Baldwin dealers may use to tie in at
their local levels.
The Baldwin Co. which today builds
the Baldwin grand pianos, the Acroson-
ic spinet pianos, Hamilton vertical
and grand pianos, and the Baldwin
electronic organ, has always been noted
for its program of intensive accoustic
research and the development of new
keyboard instruments, w h i c h have
throughout the history of the company
been played and endorsed by world-
famous artists and music organizations.
Founded In 1862
It was in 1862 that Dwight Hamilton
Baldwin founded the firm in Cincinnati,
which all through its 90 years of prog-
ress has been recognized for its leader-
ship. Mr. Baldwin was born in Erie,
Pa. in 1821. He was an itinerant Pres-
byterian preacher who traveled through-
out the Ohio valley. Failing health
forced him to abandon the ministry and
he determined to follow his avocation
which was teaching music. In 1862,
after seven successful years as a teach-
er in the Cincinnati public schools, dur-
ing which time he taught many thou-
sands of pupils, Mr. Baldwin began in
a small way to sell pianos and organs.
Shortly thereafter, he was joined by
Lucien Wulsin, father of the present
Baldwin president, who later became
Mr. Baldwin's partner in the firm of
D. H. Baldwin & Co. As the business
expanded further, manufacturing opera-
tered at the Exposition Universelle In-
ternationale in Paris and was awarded
the Grand Prix—the only American pi-
ano ever to be so honored. In the mean-
time, the Baldwin sales organization
was rapidly expanding, and the Bald-
win piano soon became respected from
LUCIEN WULSIN
President
FIRST BALDWIN PLANT
tions were begun and the factory was
established on the present site at Gil-
bert Ave. and Eden Park entrance.
Mr. Baldwin died in 1899, and in
1901 the Baldwin Co. was formed, tak-
ing over the piano manufacturing busi-
ness of the partnership with Lucien
Wulsin as its first president and George
W. Armstrong, Jr. as Vice-President.
Awarded Grand Prize In Paris
In 1900 the Baldwin piano was en-
coast to coast as an instrument of high-
est artistic quality. Upon Mr. Wulsin's
death in 1912, Mr. Armstrong became
president of the company. Many of the
greatest concert artists of the day—De-
Pachmann, Sembrich, Chaliapin, and
many others—chose the Baldwin for
their concert performances. In 1921
part of the original manufacturing
plant was replaced with an extensive
modern manufacturing building which
added substantially to the company's
production facilities. In 1929 Mr. Arm-
strong was succeeded by Lucien Wulsin,
present head of the company. The other
present officers of the Baldwin Piano
Company are: J. P. Thornton, Vice
President; Philip Wyman, Vice Presi-
dent, and Geo. W. L a w r e n c e .
THE PRESENT EXTENSIVE BALDWIN FACTORIES IN CINCINNATI AND ARCHITECTS
DRAWING OF NEW GROUND FLOOR PLANT NOW BEING ERECTED.
44
THE MUSIC TRADE REVIEW, JULY, 1952
Baldwin Piano Co. Celebrating 90th Anniversary
with New Artistic Models and Factory Expansion
E Baldwin Piano Co., Cincinnati,
Ohio is celebrating its 90th year this
year. In doing this, however, the com-
pany will use as a celebration medium
the production of several 90th anniver-
sary models and also the launching of
DWIGHT
HAMILTON
Founder
BALDWIN
a building program, comprising an ad-
dition of 120,000 square feet of manu-
facturing floor space, in addition to the
presently occupied Gilbert Avenue fac-
tories in Cincinnati, which will be
erected a few miles from Cincinnati and
when finished will prove efficiently ben-
eficial for all Baldwin dealers through-
out the country.
Supplementing announcements of its
90th Anniversary through national ad-
vertising, the company has prepared
special Anniversary material which all
Baldwin dealers may use to tie in at
their local levels.
The Baldwin Co. which today builds
the Baldwin grand pianos, the Acroson-
ic spinet pianos, Hamilton vertical
and grand pianos, and the Baldwin
electronic organ, has always been noted
for its program of intensive accoustic
research and the development of new
keyboard instruments, w h i c h have
throughout the history of the company
been played and endorsed by world-
famous artists and music organizations.
Founded In 1862
It was in 1862 that Dwight Hamilton
Baldwin founded the firm in Cincinnati,
which all through its 90 years of prog-
ress has been recognized for its leader-
ship. Mr. Baldwin was born in Erie,
Pa. in 1821. He was an itinerant Pres-
byterian preacher who traveled through-
out the Ohio valley. Failing health
forced him to abandon the ministry and
he determined to follow his avocation
which was teaching music. In 1862,
after seven successful years as a teach-
er in the Cincinnati public schools, dur-
ing which time he taught many thou-
sands of pupils, Mr. Baldwin began in
a small way to sell pianos and organs.
Shortly thereafter, he was joined by
Lucien Wulsin, father of the present
Baldwin president, who later became
Mr. Baldwin's partner in the firm of
D. H. Baldwin & Co. As the business
expanded further, manufacturing opera-
tered at the Exposition Universelle In-
ternationale in Paris and was awarded
the Grand Prix—the only American pi-
ano ever to be so honored. In the mean-
time, the Baldwin sales organization
was rapidly expanding, and the Bald-
win piano soon became respected from
LUCIEN WULSIN
President
FIRST BALDWIN PLANT
tions were begun and the factory was
established on the present site at Gil-
bert Ave. and Eden Park entrance.
Mr. Baldwin died in 1899, and in
1901 the Baldwin Co. was formed, tak-
ing over the piano manufacturing busi-
ness of the partnership with Lucien
Wulsin as its first president and George
W. Armstrong, Jr. as Vice-President.
Awarded Grand Prize In Paris
In 1900 the Baldwin piano was en-
coast to coast as an instrument of high-
est artistic quality. Upon Mr. Wulsin's
death in 1912, Mr. Armstrong became
president of the company. Many of the
greatest concert artists of the day—De-
Pachmann, Sembrich, Chaliapin, and
many others—chose the Baldwin for
their concert performances. In 1921
part of the original manufacturing
plant was replaced with an extensive
modern manufacturing building which
added substantially to the company's
production facilities. In 1929 Mr. Arm-
strong was succeeded by Lucien Wulsin,
present head of the company. The other
present officers of the Baldwin Piano
Company are: J. P. Thornton, Vice
President; Philip Wyman, Vice Presi-
dent, and Geo. W. L a w r e n c e .
THE PRESENT EXTENSIVE BALDWIN FACTORIES IN CINCINNATI AND ARCHITECTS
DRAWING OF NEW GROUND FLOOR PLANT NOW BEING ERECTED.
44
THE MUSIC TRADE REVIEW, JULY, 1952
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