Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ENGINEERED.. Jbr on 18-ton pull
There's plenty of "muscle" in Alcoa Piano Plates. Hard, tough aluminum
alloy, with the strength to carry a string tension of 18 tons.
Today, nearly 100,000 fine pianos are equipped with Alcoa Aluminum Alloy
Plates. Working closely with the craftsmen of famous makers, Alcoa
foundry experts and engineers have helped to prove that modern pianos can
be made lighter, easier-to-handle . . . yet worthy to uphold the highest
standards of quality, tone and performance.
While current production of Alcoa Piano Plates is limited by defense
aluminum requirements, we hope that our expanding facilities may soon enable
us to supply the quantities needed to meet ever-growing demands.
For a free, informative booklet on Alcoa Aluminum Piano Plates, write:
ALCOA
ALUMINUM
COMPANY
OF
AMERICA
makes aluminum...strong!
1831-E Gulf Building • Pittsburgh 19, Pa.
Like a piano plate, a bridge span must
be engineered to stand tremendous strain.
Aluminum spans like this are the result of
Alcoa pioneering . . . pioneering that has
proved aluminum can take it.
ALCOA
ALUMINUM
PIANO
PLATES
THE MUSIC TRADE REVIEW, MAY, 1952