Music Trade Review
Issue: 1952 Vol. 111 N. 3 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
STRONG BACKBONE...for sweet music
For top performance, piano strings depend on a strong backbone—a plate
that must stand a constant string tension of about 18 tons.
Since their introduction by Alcoa, over 15 years ago, plates of scientifically
alloyed aluminum have been installed in nearly 1 00,000 fine pianos.
Engineered to surpass the maximum tension standards, Alcoa Aluminum Piano
Plates are also so much lighter that they provide exceptional savings in handling
and shipping costs, create a new concept in mobility for the home instrument.
Current production of Alcoa plates is limited by defense aluminum
requirements. However, with expansion of our facilities well under way, we
hope that soon Alcoa Aluminum Alloy Plates will again be available in
quantity . . . to meet ever-growing demands.
For a free, informative booklet on Alcoa Piano Plates write to:
ALCOA makes aluminum . . . Strong!
Like piano plates, heavy-duty
truck wheels of Alcoa Aluminum
a r e engineered for strength.
Supporting the heaviest loads
—in millions of miles of service
—they offer convincing evi-
dence thata/um/num can take it.
THE MUSIC TRADE REVIEW, MARCH, 1952
ALUMINUM COMPANY OF AMERICA
1831C Gulf Building • Pittsburgh 19, Pennsylvania
lALCOAl
ALCOA
ALUMINUM PIANO PLATES
STRONG BACKBONE...for sweet music
For top performance, piano strings depend on a strong backbone—a plate
that must stand a constant string tension of about 18 tons.
Since their introduction by Alcoa, over 15 years ago, plates of scientifically
alloyed aluminum have been installed in nearly 1 00,000 fine pianos.
Engineered to surpass the maximum tension standards, Alcoa Aluminum Piano
Plates are also so much lighter that they provide exceptional savings in handling
and shipping costs, create a new concept in mobility for the home instrument.
Current production of Alcoa plates is limited by defense aluminum
requirements. However, with expansion of our facilities well under way, we
hope that soon Alcoa Aluminum Alloy Plates will again be available in
quantity . . . to meet ever-growing demands.
For a free, informative booklet on Alcoa Piano Plates write to:
ALCOA makes aluminum . . . Strong!
Like piano plates, heavy-duty
truck wheels of Alcoa Aluminum
a r e engineered for strength.
Supporting the heaviest loads
—in millions of miles of service
—they offer convincing evi-
dence thata/um/num can take it.
THE MUSIC TRADE REVIEW, MARCH, 1952
ALUMINUM COMPANY OF AMERICA
1831C Gulf Building • Pittsburgh 19, Pennsylvania
lALCOAl
ALCOA
ALUMINUM PIANO PLATES
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