Music Trade Review
Issue: 1952 Vol. 111 N. 3 - Page 27
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Tonk Mfg. Co. Gleans Cabinet
Ideas From Opera Star
A recent visit of Marguerite Piazza,
b r i l l i a n t soprano of Metropolitan
Opera, to the Tonk Mfg. Co. factory in
Chicago, marks the beginning of a new
type of consumer research program in
connection with sheet music cabinets,
according to Hampton E. Tonk, vice
president of the firm.
Miss Piazza, on tour in the midwest
incorporate in our cabinets. In addition
we plan to cary on a continuous reseach
into the music cabinet needs of musi-
cians, band leaders and singers both as
to styling and convenience. From time
to time we will invite other leading ar-
tists to offer suggestions, and pass on
the styles, woods and finishing treat-
ment we use," he concluded.
Tonk sheet music cabinets are made
in the same factory that produces Tonk
nationally advertised living room tables
and Tonk piano benches. Included in
the cabinet line are modern and period
designs, some in sizes to serve as com-
modes or end tables. One modern style
is made so that several may be used side
by side for a large music library such
as would be maintained for an orches-
tra, school or band.
Piano Breaks Legislature
Deadlock in Indiana
According to a recent United Press
dispatch, the Indiana Legislature was
deadlocked. Senator Robert O'Bannon
ordered a piano moved into the Cham-
ber and said: "If we can sing a couple
of songs together maybe we can get
together on this welfare problem."
In view of this, the following letter
was sent to Senator O'Bannon by T. E.
Rivers, Secretary of the National Rec-
reation Association.
"I was very much interested in the
United Press dispatch which told of
your using the piano to help bring
about harmony in the Legislature.
Though some may look upon this as
a facetious remark, over and over again
it has been demonstrated that music
has powerful capacity for bringing peo-
ple together and developing unity.
Some years ago Dr. L. P. Jacks, form-
er president of Manchester College,
Oxford, in studying the recreation
movement in America, spoke of the po-
tent influence that music had had and
even suggested that music in our na-
tional legislature and in our state legis-
lature might be a strong factor in re-
solving differences of opinion' 1 .
Executives and Sales Force of Wurlitzer
Organ Division Hold Annual Conference
Marguerite Piazza, Metropolitan Opera star
at the Tonk Mfg. Co. factory. Hampton E.
Tonk, vice president gives her first view of
the French Provincial sheet music cabinet
produced in accordance with her specifica-
tions.
for concert and radio appearances, came
to the Tonk factory to inspect a sheet
music cabinet made there to her own
specifications, before its shipment to the
new home she is furnishing in New
York. In order to house her voluminous
library of music, the cabinet was made
with about three times the capacity of
the average cabinet. To harmonize with
other furnishings in her new music
room it is in authentic French Provin-
cial style, made of genuine cherry in a
light Provincial finish, with the top of
Italian marble.
"Miss Piazza's visit gave us an op-
portunity to learn much about the man-
ner in which artists care for their music
libraries," said Mr. Tonk, "and the im-
portance they attach to safeguarding
their music against loss or damage.
Above all. busy artists want to be able
to find a given selection quickly without
rummaging through stacks of unsorted
sheets. They want orderly filing of
music, but they deplore anything that
might burden them with a complicated
office system.
"While our sheet music cabinets have
long been designed to fill this need,"
continued Mr. Tonk. we gleaned a num-
ber of new ideas about convenient, easy
filing from Miss Piazza, that we hope to
THE MUSIC TRADE REVIEW. MARCH, 1952
The Third Annual Sales Conference
of the present organization of the Ru-
dolph Wurlitzer Co., Organ Division,
of North Tonawanda, N. Y., took place
on February 18th to 22nd inclusive.
pipe organ some twenty-five years ago.
Those shown in the accompanying
illustration include, from left to right:
Victor I. Zack, Superintendent of Or-
gan Production; Mark Mitchell, Re-
THE WURLITZER ORGAN DIVISION STAFF AT ITS ANNUAL CONFERENCE.
During the week the members were ad-
dressed by R. C. Haimbaugh, Vice-
President in charge of Merchandising
and Research, and by F. D. Streep, Jr.,
Vice-President and Sales Manager, Vic-
tor I. Zack, Superintendent of Organ
Production, and Don R. Manchester,
Advertising Manager. The discussion
covered all sales and advertising matters
related to the year 1952.
The meetings were held in the same
organ studio which was used by the
Wurlitzer Company to demonstrate the
famous "Mighty Wurlitzer" theatre
gional Service Representative; Frank
Oberlander, Regional Sales Manager;
Malcolm Watson, Regional Sales Man-
ager; Lou Rosa, Service Manager; W.
L. MacBride, Factory Sales Depart-
ment; F. D. Streep, Jr., General Sales
Manager; James Cotter, Credit Man-
ager; Edward Jones, Regional Sales
Manager; Gerry Girardet, Regional
Sales Manager; Phil Bash, Leo Burnett
Agency, Inc.; Edwin Baer, Regional
Sales Manager; Don R. Manchester,
Advertising Manager.
I?
Tonk Mfg. Co. Gleans Cabinet
Ideas From Opera Star
A recent visit of Marguerite Piazza,
b r i l l i a n t soprano of Metropolitan
Opera, to the Tonk Mfg. Co. factory in
Chicago, marks the beginning of a new
type of consumer research program in
connection with sheet music cabinets,
according to Hampton E. Tonk, vice
president of the firm.
Miss Piazza, on tour in the midwest
incorporate in our cabinets. In addition
we plan to cary on a continuous reseach
into the music cabinet needs of musi-
cians, band leaders and singers both as
to styling and convenience. From time
to time we will invite other leading ar-
tists to offer suggestions, and pass on
the styles, woods and finishing treat-
ment we use," he concluded.
Tonk sheet music cabinets are made
in the same factory that produces Tonk
nationally advertised living room tables
and Tonk piano benches. Included in
the cabinet line are modern and period
designs, some in sizes to serve as com-
modes or end tables. One modern style
is made so that several may be used side
by side for a large music library such
as would be maintained for an orches-
tra, school or band.
Piano Breaks Legislature
Deadlock in Indiana
According to a recent United Press
dispatch, the Indiana Legislature was
deadlocked. Senator Robert O'Bannon
ordered a piano moved into the Cham-
ber and said: "If we can sing a couple
of songs together maybe we can get
together on this welfare problem."
In view of this, the following letter
was sent to Senator O'Bannon by T. E.
Rivers, Secretary of the National Rec-
reation Association.
"I was very much interested in the
United Press dispatch which told of
your using the piano to help bring
about harmony in the Legislature.
Though some may look upon this as
a facetious remark, over and over again
it has been demonstrated that music
has powerful capacity for bringing peo-
ple together and developing unity.
Some years ago Dr. L. P. Jacks, form-
er president of Manchester College,
Oxford, in studying the recreation
movement in America, spoke of the po-
tent influence that music had had and
even suggested that music in our na-
tional legislature and in our state legis-
lature might be a strong factor in re-
solving differences of opinion' 1 .
Executives and Sales Force of Wurlitzer
Organ Division Hold Annual Conference
Marguerite Piazza, Metropolitan Opera star
at the Tonk Mfg. Co. factory. Hampton E.
Tonk, vice president gives her first view of
the French Provincial sheet music cabinet
produced in accordance with her specifica-
tions.
for concert and radio appearances, came
to the Tonk factory to inspect a sheet
music cabinet made there to her own
specifications, before its shipment to the
new home she is furnishing in New
York. In order to house her voluminous
library of music, the cabinet was made
with about three times the capacity of
the average cabinet. To harmonize with
other furnishings in her new music
room it is in authentic French Provin-
cial style, made of genuine cherry in a
light Provincial finish, with the top of
Italian marble.
"Miss Piazza's visit gave us an op-
portunity to learn much about the man-
ner in which artists care for their music
libraries," said Mr. Tonk, "and the im-
portance they attach to safeguarding
their music against loss or damage.
Above all. busy artists want to be able
to find a given selection quickly without
rummaging through stacks of unsorted
sheets. They want orderly filing of
music, but they deplore anything that
might burden them with a complicated
office system.
"While our sheet music cabinets have
long been designed to fill this need,"
continued Mr. Tonk. we gleaned a num-
ber of new ideas about convenient, easy
filing from Miss Piazza, that we hope to
THE MUSIC TRADE REVIEW. MARCH, 1952
The Third Annual Sales Conference
of the present organization of the Ru-
dolph Wurlitzer Co., Organ Division,
of North Tonawanda, N. Y., took place
on February 18th to 22nd inclusive.
pipe organ some twenty-five years ago.
Those shown in the accompanying
illustration include, from left to right:
Victor I. Zack, Superintendent of Or-
gan Production; Mark Mitchell, Re-
THE WURLITZER ORGAN DIVISION STAFF AT ITS ANNUAL CONFERENCE.
During the week the members were ad-
dressed by R. C. Haimbaugh, Vice-
President in charge of Merchandising
and Research, and by F. D. Streep, Jr.,
Vice-President and Sales Manager, Vic-
tor I. Zack, Superintendent of Organ
Production, and Don R. Manchester,
Advertising Manager. The discussion
covered all sales and advertising matters
related to the year 1952.
The meetings were held in the same
organ studio which was used by the
Wurlitzer Company to demonstrate the
famous "Mighty Wurlitzer" theatre
gional Service Representative; Frank
Oberlander, Regional Sales Manager;
Malcolm Watson, Regional Sales Man-
ager; Lou Rosa, Service Manager; W.
L. MacBride, Factory Sales Depart-
ment; F. D. Streep, Jr., General Sales
Manager; James Cotter, Credit Man-
ager; Edward Jones, Regional Sales
Manager; Gerry Girardet, Regional
Sales Manager; Phil Bash, Leo Burnett
Agency, Inc.; Edwin Baer, Regional
Sales Manager; Don R. Manchester,
Advertising Manager.
I?
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