Music Trade Review
Issue: 1952 Vol. 111 N. 10 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
George G. DeLong Appointed
Winter Coast Representative
John H. Getell. Vice-President and
Sales Manager of Winter & Co.. \e\v
York has announced the appointment
Increase in Westinghouse Sales
Attributed to Continued Promotion
"Sales of \^ estinghouse television and
radio receivers have shown such signi-
ficant increases throughout the nation
during the past three months that pro-
duction is now at record high". Joseph
W. Walsh, sales manager of the West-
tinghouse Television-Radio Division
said recently. "In fact", stated Mr.
Walsh "our entire radio production is
completely sold out and no further
radio orders are being accepted for the
balance of this year." A typical market
example cited by Mr. Walsh was Bos-
ton, Mass., where ^ estinghouse tele-
vision sales are running nearly 40*/r
over last years sales figures for the
same period of the year.
Strongest factors responsible for this
all out Westinghouse sales boom are,
Walsh believes, the continuous West-
tinghouse television and radio sponsor-
ship of the political convention cover-
age, plus the current weekly "Pick the
Winner" show series of 26 political de-
bates which reach 70,000,000 viewers
and listeners on television and radio.
In addition, the top television dramatic
show "Studio One", sponsored by the
company continues to be an outstanding
sales builder. The Television-Radio
Division had previously announced a
substantial increase to its overall ad-
vertising expenditures in magazines,
newspapers and other media.
J
'SHOW-PIECE' THAT SELLS
GEORGE G. DeLONG
of George G. (Gib) DeLong as West
Coast Representative of Winter & Co.
Mr. DeLong joined the organization on
September 1st.
Besides having had wholesale mer-
chandising experience. Mr. DeLong has
played professionally in motion picture
theatres, vaudeville houses and concert
hands, symphonies and on the radio.
In 1934 he entered the field of sell-
ing musical merchandise and was con-
nected with such firms as Edward J.
Walt & Sons, Lincoln, Nebr. and the
Chas. E. Wells Music Co. of Denver.
Colo. Until recently he represented the
Selmer band instruments on the coast.
Mr. DeLong makes his home in San
Francisco, where he will make his head-
quarters while he covers the Pacific
slope.
Low-Price 21 -Inch TV Set
Announced by RCA Victor
Camden, N. J., October 2—A new
21-inch television receiver, ''The Cran-
dall." lowest-priced set of this screen
size to be offered by RCA Victor, was
announced by the company this month.
Initial shipments have gone forward to
distributors, and the sets are expected
to appear in dealer stores in the first
week of October.
The new set, carrying a suggested
retail price of $259.95, is a table model
featuring a wood cabinet finished in
rich maroon. It is designed to harmon-
ize with virtually any home decorative
scheme, the company said.
THE MUSIC TRADE REVIEW, OCTOBER, 1952
KRANICH & BACH
Kranich & Bach pianos... both consoles and grands . . .
are characterized by product excellence, pure tone and
exclusive case design. These exampfes of expert craftsman-
ship are made to move from your showroom into your
customers' living rooms.
Consistently nationally advertised in leading magazines
to inspire confidence in your store and Kranirh & Bach.
New York 54, N. Y.
Helmuth Kranich, President
13
George G. DeLong Appointed
Winter Coast Representative
John H. Getell. Vice-President and
Sales Manager of Winter & Co.. \e\v
York has announced the appointment
Increase in Westinghouse Sales
Attributed to Continued Promotion
"Sales of \^ estinghouse television and
radio receivers have shown such signi-
ficant increases throughout the nation
during the past three months that pro-
duction is now at record high". Joseph
W. Walsh, sales manager of the West-
tinghouse Television-Radio Division
said recently. "In fact", stated Mr.
Walsh "our entire radio production is
completely sold out and no further
radio orders are being accepted for the
balance of this year." A typical market
example cited by Mr. Walsh was Bos-
ton, Mass., where ^ estinghouse tele-
vision sales are running nearly 40*/r
over last years sales figures for the
same period of the year.
Strongest factors responsible for this
all out Westinghouse sales boom are,
Walsh believes, the continuous West-
tinghouse television and radio sponsor-
ship of the political convention cover-
age, plus the current weekly "Pick the
Winner" show series of 26 political de-
bates which reach 70,000,000 viewers
and listeners on television and radio.
In addition, the top television dramatic
show "Studio One", sponsored by the
company continues to be an outstanding
sales builder. The Television-Radio
Division had previously announced a
substantial increase to its overall ad-
vertising expenditures in magazines,
newspapers and other media.
J
'SHOW-PIECE' THAT SELLS
GEORGE G. DeLONG
of George G. (Gib) DeLong as West
Coast Representative of Winter & Co.
Mr. DeLong joined the organization on
September 1st.
Besides having had wholesale mer-
chandising experience. Mr. DeLong has
played professionally in motion picture
theatres, vaudeville houses and concert
hands, symphonies and on the radio.
In 1934 he entered the field of sell-
ing musical merchandise and was con-
nected with such firms as Edward J.
Walt & Sons, Lincoln, Nebr. and the
Chas. E. Wells Music Co. of Denver.
Colo. Until recently he represented the
Selmer band instruments on the coast.
Mr. DeLong makes his home in San
Francisco, where he will make his head-
quarters while he covers the Pacific
slope.
Low-Price 21 -Inch TV Set
Announced by RCA Victor
Camden, N. J., October 2—A new
21-inch television receiver, ''The Cran-
dall." lowest-priced set of this screen
size to be offered by RCA Victor, was
announced by the company this month.
Initial shipments have gone forward to
distributors, and the sets are expected
to appear in dealer stores in the first
week of October.
The new set, carrying a suggested
retail price of $259.95, is a table model
featuring a wood cabinet finished in
rich maroon. It is designed to harmon-
ize with virtually any home decorative
scheme, the company said.
THE MUSIC TRADE REVIEW, OCTOBER, 1952
KRANICH & BACH
Kranich & Bach pianos... both consoles and grands . . .
are characterized by product excellence, pure tone and
exclusive case design. These exampfes of expert craftsman-
ship are made to move from your showroom into your
customers' living rooms.
Consistently nationally advertised in leading magazines
to inspire confidence in your store and Kranirh & Bach.
New York 54, N. Y.
Helmuth Kranich, President
13
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