Music Trade Review

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Santa Claus Promotion by S. R. Nin, Inc.
Pleases Puerto Ricans and Creates Sales
I
T seems that in Puerto Rico the
children from well-to-do families
are twice blessed during Christmas.
They have Santa Claus and also the
"Three Kings" or the Magi. They bring
them presents on December 25th and
for Santa Claus to carry. "It weighs
too much", they said. Thinking hard
then, Ramirito answered, "It is all
right for Santa Claus not to bring me
I'll wait for the Three Kings, as they
a piano if it weighs too much; there
ated from the Christmas promotion
which was put on during December
by this firm. From the beginning of
the month, a youthful pianist, half-
American and half-native, in a Santa
Claus costume, played the piano and
1—THE SALVADOR R. NIN SANTA CLAUS LEAVING THE NIN STOR
ING IN THE STORE WINDOW. 4—THE AUDIENCE AT THE CHRISTM
DISTRIBUTING GIFTS. 6—MR. AND MRS. NIN, THEIR PIANO PUPI
BUILDING.
January 6th, respectively. In Caguas,
a little boy named Ramirito Lopez saw
Santa Claus playing the piano and was
so delighted that he decided to ask
his parents for a piano—no bicycle,
no baseball kit, only a piano. His
parents, however, told him that they
believed that a piano is really too big
are three they surely can carry my
piano". But Ramirito did not have to
wait for Christmas Day, because the
very next day after he had made this
remark, Santa Claus in person brought
him the piano in the Salvator R. Nin,
Inc. truck.
This is only one sale which culmin-
the Solovox, which through the loud-
speaker sent the music right to Ponce
de Leon Avenue, as well as a Christ-
mas message which was given through
the microphone.
On Sunday, December 16th, from 1
p.m. to 6 p.m. Santa Claus toured the
THE MUSIC TRADE REVIEW, JANUARY, 1952