Music Trade Review

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JANUARY
ESTABLISHED 1879
Vol.
19 5 2
I l l — No. 1
REVIEW
2862nd ISSUE
S E R V I N G
OUR
T H E
M U S I C
I N D U S T R Y
F O R
CARLETON CHACE, Editor
O V E R
7 1
Y E A R S
COYER
CchtenU
OFFENSIVE APPROACH TO BUSINESS IN I952
BEST DEFENSE AGAINST LAGGING SALES
by Ray S. Erlandson, President of the National
Association of Music Merchants
Rockefeller Center Choristers under the di-
rection of John R. Jones as they gave their
annual program of Christmas music at a
candlelight concert in Lower Rockefeller
Plaza, Dec. 19. They were accompanied by
Hammond organist, Collins Driggs. The con-
cert was presented with the cooperation of
the Win. Knabe & Co.
4
NATIONAL PRODUCTION AUTHORITY RELEASES
STATEMENT ON PIANO MANUFACTURER'S
PROTEST
5
SANTA CLAUS PROMOTION, BY SALVATORE R. NIN,
INC.,
PLEASES PUERTO RICANS AND CREATES
SALES
6
BUSINESS — AS WE SEE IT (Editorial)
by Carleton Chace, Editor
__IO, II
FUTURE PLANS FOR PIANO LESSON PROMOTION
ADVERTISING
REVEALED AT NEW YEAR-END LUNCHEON
INDEX
American Piano Plate Co
27
American Piano Supply Co
26
Amsco Wire Products Corp
27
Beach Instrument Co
2
Bremen Piano Corp
23
Brodwin Piano Co
20
Cheek, Tolbert F
27
Dampp-Chaser, Inc
24
Estey Piano Corp
15
Gulbrarisen Co
21
Hardman, Peck & Co
18
Howard, M. D
27
Howe, Albert H
27
Janssen Piano Co
22
Kelly Co., O. S
27
Kohler & Campbell,Inc.—Outside Back Cover
Kimball Co., W . W
18
Kranich 19
Maas Organ Co
13, 22
McMackin Piano Key Service
27
National Piano Corp
18
North Hudson Woodcraft Corp
27
Paragon Foundries
27
Pfriemer, Inc., Chas
27
Pratt, Read & Co
27
Schaff Piano String Co
27
Tuners Supply Co
27
Vilm, Vincent
Weaver Piano Co
Wickham Piano Plate Co
27
18
26
Winter &. Co
Wood & Brooks Co
17
7
THE MUSIC TRADE REVIEW, JANUARY, I952
12
N. A. M. M. NEWS
14
A. M. C. NOTES
15
NOTES OF INTEREST ON TUNING
25
by Alexander Hart, Technical Editor
OBITUARIES
.
Edward E. Story.
19
The Music Trade Review is published
retailers, supply
and
accessory
jobbers
monthly for
and
piano, organ, radio-phonograph
retailers
by
Kolbe
Publications,
Inc.,
5 I 0 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone
Circle 7-5842, Alex H. Kolbe, president and treasurer.
Subscription price $2.00 per
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.