Music Trade Review

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ing likewise. The AMC was a very happy thought,
and the fact that the AMC and the NAMM are co-
operating with each other makes the efforts of both
of these organizations more forceful than ever. The
appointing of an Educational Director by the NAMM
is just another step forward to increasing sales in the
music business. In concluding his report, Mr. LeMair
in pointing out that the music industry has been
fortunate that the timing of the AMC activities coin-
cided between mid-1947 to today to develop such a
Established 1879
powerful force for expanded musical activity, he
continues, "The momentum that has been built up
CARLETON CHACE, Editor
must be maintained and accelerated to make the
Alex H. Kolbe, Publisher
small amount of funds available do such a big work,
there can be no doubt that if the pace falters, even
for a few short months, it will bring a serious—prob-
MEMMt Of
ably irreparable—break in the building. It will prob-
NATIONAL
V. T. Costello
Alexander Hart
ably never again be possible for this industry to ac-
ASSOCIATION
OF MUSIC
Associate Editor
Technical Editor
complish what it has done since AMC was formed,
MERCHANTS
because conditions will never again be so favorable.
Competition for public attention is constantly in-
creasing and it is much more difficult to revive a past
Mary Louise Kauffman
interest among the mass public than it is to stimulate
Circulation Manager
a new one. We must be forewarned against lower-
ing our guard. This job of selling the American pub-
Published month'y at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
lic on music can never be ended. Nothing is more
Telephone: Circle 7-5842-5843-5844
perishable than public attitude. New population and
new interests create a constant parade of changing
JANUARY 1952
No. I
Vol. 11 I
people to be influenced. No matter what conditions
exist, we must continue to push the curve of musical
instruments up and up; we can be sure that as soon
Business—As We See It
as we relax, it is certain to drop again. Any future
N the December issue of THE REVIEW there ap- efforts would have to start all over, losing all the
peared the annual report of Louis G. LeMair, benefits of what has now been accomplished. The
President of the American Music Conference. It American people forget easily. They respond to the
was published in its entirety, and although lengthy, stimulation that is most immediate and closest to
was full of meat. It not only gave a history of what them. Unless the merits of music are kept constantly
the AMC has been doing during before them, competing with other demands on their
the last five years, and during the interest, much will again decline." To this every
last year particularly, but it also music merchant in the country should take heed and
pointed to what many dealers see that he does his part in continuing the splendid
have done to help increase the promotion which *has already been established.
use of music throughout the
country and, in turn, helping
Who Wants a Player Piano?
themselves do a more profitable
business. Further than this, it
N the closing paragraph of a column which was
embodied some very interesting
written in the "Columbus Citizen" by Ben Hayes
suggestions as to what dealers can
recently and which was reprinted in the Decem-
do
by
way
of
cooperating
with
ber REVIEW, Mr. Hayes said, "Joe Spook says: 'If
CARLETON CHACE
the AMC and at the same time we all had player pianos, we wouldn't need Harry'."
helping themselves. We understand that the National This is after he had visited the wareroom of our good
Association of Music Merchants has had a copy of friend, Otto B. Heaton, in Columbus, Ohio and had
this report forwarded to all its members and has listened to some new popular player rolls played on
urged its members to read it carefully. We are do- a player piano in Mr. Heaton's wareroom. According
The (jUusic jfiaae
REVIEW
I
I
10
THE MUSIC TRADE REVIEW, JANUARY, 1952