Music Trade Review
Issue: 1951 Vol. 110 N. 9 - Page 16
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Reason for a Trade Practice Committee
and How NAMM Can Make it Work
by EMERT S. RICE, Chairman
NAMM Trade Practice Committee
I
N the social life of man, he who
practices certain rules and customs
becomes known as a gentleman. In
the business world, the procedures
planned to sell merchandise can dig-
nify a firm as well as lend respectibility
to a profession. It is certainly the wish
of all business to court public respect
and promote desire for merchandise.
Through long experience, every trade
group has instinctively developed cer-
tain proper trade practices and learned
to recognize those that can alienate
public faith and good will. During the
past 25 years, more and more attention
has been paid to the manner in which
merchandise is advertised and the pro-
cedure of selling. Better Business Bu-
reaus are on the increase. The Federal
Government, through the Federal Trade
Commission, is stepping in more fre-
quently to protect the public from fraud
and to guarantee a free price economy.
Music Industry Rules
Several years ago members of the
Music Industry petitioned the Federal
Trade Commission to promulgate proper
trade practice rules. A meeting was held
in Cincinnati and, on February 2, 1944,
the Federal Trade commission set down
certain trade practice rules for the
Your Music Store Has Everything
for MORE PROFITS and SALES
• Music-conscious Customers
• Store Display Room
• Music-trained Sales Personnel
• Entree to Schools
Why Not Add Gulbransen Pianos?
America's Smartest Piano Fashions with national accep-
tance from 73-note spinets to concert grands. The quickest
selling, most profitable line of pianos in America.. .backed
by national advertising and the most complete set of
selling helps. Territorial protection.
The Hit of the 1951
NMMA Trade Show
73-note Princess Piano. A gem of a
piano with loads of sales appeal.
Budget-priced for small homes. Why
not order a sample and give a trial in
your store. Write for full details.
GULBRANSEN
COMPANY
816 North Kedzie Avenue, Chicago 51, Illinois
EMERT S. RICE
Music Industry. The 16 topics covered
by these rules are as follows:
1. Misrepresentation and Misbrand-
ing.
2. Deceptive Testimonials.
3. Misrepresentation as to the De-
signing, Use, or Endorsement of
Musical Instruments.
4. Misrepresentation as to Price Re-
duction.
5. Use of "Bait" Advertising. .
6. Deception as to Rebuilt, Used,
Converted, Reconstructed, Resty-
led, Repossessed or Secondhand
Products.
7. Misrepresentation as to being
Manufacturer, Importer, Whole-
saler, Jobber, Distributor or Re-
tailer and Prices in relation
thereto.
8. Deception as to Origin.
9. Misrepresentation as to Instalment
Sales Contracts, their Terms or
Conditions, etc.
(Turn to Page 18)
16
THE MUSIC TRADE REVIEW. SEPTEMBER, 1951
Reason for a Trade Practice Committee
and How NAMM Can Make it Work
by EMERT S. RICE, Chairman
NAMM Trade Practice Committee
I
N the social life of man, he who
practices certain rules and customs
becomes known as a gentleman. In
the business world, the procedures
planned to sell merchandise can dig-
nify a firm as well as lend respectibility
to a profession. It is certainly the wish
of all business to court public respect
and promote desire for merchandise.
Through long experience, every trade
group has instinctively developed cer-
tain proper trade practices and learned
to recognize those that can alienate
public faith and good will. During the
past 25 years, more and more attention
has been paid to the manner in which
merchandise is advertised and the pro-
cedure of selling. Better Business Bu-
reaus are on the increase. The Federal
Government, through the Federal Trade
Commission, is stepping in more fre-
quently to protect the public from fraud
and to guarantee a free price economy.
Music Industry Rules
Several years ago members of the
Music Industry petitioned the Federal
Trade Commission to promulgate proper
trade practice rules. A meeting was held
in Cincinnati and, on February 2, 1944,
the Federal Trade commission set down
certain trade practice rules for the
Your Music Store Has Everything
for MORE PROFITS and SALES
• Music-conscious Customers
• Store Display Room
• Music-trained Sales Personnel
• Entree to Schools
Why Not Add Gulbransen Pianos?
America's Smartest Piano Fashions with national accep-
tance from 73-note spinets to concert grands. The quickest
selling, most profitable line of pianos in America.. .backed
by national advertising and the most complete set of
selling helps. Territorial protection.
The Hit of the 1951
NMMA Trade Show
73-note Princess Piano. A gem of a
piano with loads of sales appeal.
Budget-priced for small homes. Why
not order a sample and give a trial in
your store. Write for full details.
GULBRANSEN
COMPANY
816 North Kedzie Avenue, Chicago 51, Illinois
EMERT S. RICE
Music Industry. The 16 topics covered
by these rules are as follows:
1. Misrepresentation and Misbrand-
ing.
2. Deceptive Testimonials.
3. Misrepresentation as to the De-
signing, Use, or Endorsement of
Musical Instruments.
4. Misrepresentation as to Price Re-
duction.
5. Use of "Bait" Advertising. .
6. Deception as to Rebuilt, Used,
Converted, Reconstructed, Resty-
led, Repossessed or Secondhand
Products.
7. Misrepresentation as to being
Manufacturer, Importer, Whole-
saler, Jobber, Distributor or Re-
tailer and Prices in relation
thereto.
8. Deception as to Origin.
9. Misrepresentation as to Instalment
Sales Contracts, their Terms or
Conditions, etc.
(Turn to Page 18)
16
THE MUSIC TRADE REVIEW. SEPTEMBER, 1951
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