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Music Trade Review

Issue: 1951 Vol. 110 N. 6 - Page 14

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jfusic
REVIEW
Established 1879
CARLETON CHACE, Editor
Alex H. Kolbe, Publisher
V. T. Costello
Associate Editor
NATIONAL
ASSOCIATION
OF MUSIC
MERCHANTS
Alexander Hart
Technical Editor
w t POOREST
CH/1D IS RICH
were received, which were full of caustic criticism and
in no way spared anybody regarding the conduct of the
association, and it was after these letters had been read
by Dwight F. McCormick, then the president of the asso-
ciation, that a committee was formed to select an execu-
tive secretary and a progressive movement was set on
foot which finally developed into the splendid organiza-
tion which we have in the industry at the present time. It
was, therefore, in November of 1944 that we were able to
write: "We sincerely hope that this discussion will prove
beneficial and that within the near future we may be
able to extoll the N.A.M.M. for the progressive part we
hope to see it play during the post-war era." Now we can
add to this that we are glad that we can wholeheartedly
"extoll" the N.A.M.M. and wish to take this occasion on
the 50th anniversary of this organization to pat those
officials on the back who have in the last eight years de-
veloped the association into one of the most dynamic pro-
motional organizations equal to any in any other business
and far ahead of many.
The Worth of Group Piano Lessons
Mary Louise Kauffman
Circulation Manager
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
Telephones: Circle 7-5842-5843-5844
Vol. no
JUNE, 1951
Business—As We See
No. 6
It
ACK in September, 1944, with reference to the
National Association of Music Merchants, we
wrote: "The only promotion which we have ever
seen done by the association has been the staging of a
show each year, paid for by the manufacturers and job-
bers in the industry, and then taking
such profits as have been made
through these shows and putting it
in the bank. There has always been
a great hue and cry about getting
new members and great glee when
it was announced that there were
now between 600 and 700 members.
We see no reason for elation in this
when there could be at least 5,000
members, provided the association
put on some kind of promotion for
CARLETON CHACE
its dealer members' benefit, kept its
money in circulation for their benefit and paid an execu-
tive secretary a salary in keeping with the importance of
the position as other industries do." In October of that
same year, we published a great variety of letters which
14
,OT only has the National Association of Music
Merchants made splendid progress and is today
doing a good job for its members, but it is with
considerable gratification that we heard several members
of the National Piano Manufacturers Association at its
annual meeting this month express themselves as not
only satisfied but tremendously pleased with the prog-
ress which is being made in promoting piano lessons in
the schools throughout the country. It was the 54th an-
nual meeting of this organization which was taking place,
and in all those years this organization has been working
in an endeavor to find one thing that will promote piano
sales not only in the present but in the future. Although
the idea of piano lessons in the schools was not new when
proposed to the N.P.M.A. five years ago, as it had been
tried in earlier years, initially in 1926, the crux of the
success of this promotion has now been found in the
method of presentation, so successfully being carried on
by Dr. Raymond Burrows and others through the piano
workshops which are held throughout the country under
the auspices of the American Music Conference, the or-
ganization promoted primarily by the officials and direc-
tors of the National Association of Music Merchants. The
latter organization promotes music in all its phases
eliminating any commercial aspects and when the forth-
coming report of Dr. Burrows is published it will be
found that, instead of criticizing the group lesson idea
music supervisors and teachers are now clamoring to
learn this method of teaching. We are glad the N.P.M.A.
realizes the importance of this effort. It should be inde-
finitely supported.
THE MUSIC TRADE REVIEW, JUNE, 1951

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