Music Trade Review
Issue: 1951 Vol. 110 N. 4 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
BRAND NAMES AWARDS
posed of 800 member companies for the
purpose of the promotion of various
brand names, and it is a non-profit edu-
cational organization. It has been op-
erating for about seven years, and has
been presenting these awards for the last
three years.
(Continued from Page 6)
V. DiSalle, Director of Price Stabiliza-
tion, was the principal speaker at the
luncheon. The day's program was cli-
maxed by a dinner at which the Hon.
James H. Duff, United States Senator
from Pennsylvania, made the keynote
address.
Play-by-Color Hymn Book
Promotion Pays Off
Third Year
The awards and citations in this year's
third annual "Brand Name Retailer of
the Year" program were made by Brand
Names Foundation's Retail Advisory
Committee. Samuel J. Cohen. Sales Man-
ager of Lit Brothers department store,
Philadelphia, is the Chairman. Selections
CHARLES MOKGAN RECEIVES BRAND NAME
PLAQUE FROM S. i. COHEN ON BRAND NAME
DAY APRIL 1 Ith.
TWO OF THE SAN ANTONIO MUSIC CO.'S PRESENTATIONS.
were made from more than two thou-
sand nominees.
Seven Other Entries
There were seven other music houses
which entered into the competition for
the award. The music industry was one
of seventeen categories, and from the
2,000 original entries there were 193
chosen on the basis of the questionnaires
which were returned to the organization.
The Morgan Piano Co. presentation
was made with the introduction of "Sell-
ing Brand Names Has Been the Rule
No. 1 in Morgan Piano Co.'s Advertising
and Sales Promotion." This page was
illustrated iwth a photograph of the out-
side of the store.
Among other things shown were the
piano newspaper ads and window dis-
plays used by the company, and one
page was devoted to the "Steinway
Month in Miami" at which time a recep-
tion was held in honor of Charles G.
Steinway on May 12th, 1950. The in-
terior and exterior of Steinway windows
was displayed as well as some direct-
mail literature, a reproduction of the
concert advertising in the New York
Times showing the artist with the Stein-
way piano in national and local pub-
licity.
San Antonio Music Co., Second
The presentation of the San Antonio
Music Co. included a brief sketch of the
exterior activities of the company, show-
ing the outside signs, trucks, etc. de-
voted to brand names, a display of
newspaper advertisements, outdoor bill-
board advertisements, car cards, radio,
direct-mail and television programs, ad-
vertising in concert programs, and a dis-
play regarding the 57th Anniversary
publicity recently used by the company.
The Brand Names Foundation is com-
According to music merchants who
have used it to help promote piano and
organ sales, the special sales promotion
prepared for the exploitation of the new
hymn edition of Wolfe's Play-by-Color
books is proving its worth.
Several piano manufacturers recom-
mended the plan in a mailing to their
dealers. One top executive wrote, " . . . the
Play-by-Color Piano Sales Promotion
based on the Hymn book has tremen-
dous advantages. We say 'tremendous
advantages' rather than tremendous pos-
sibilities because here is something
through which the one who promotes an
activity of this kind not only benefits
himself but benefits everyone who ac-
cepts the privilege it reveals. In our
opinion, to a great many people the
application of this approach will be
far more successful than a presentation
of low prices, bargains, long terms or
other customary procedures of that type
which in most instances do not achieve
the results expected of them."
Prafl-Read Sailplane
Sets World Record
On March 5th a Pratt-Read made
sailplane set a world's record for gliders
at a height of 38,200 feet at Bishop, Cal.
Although the Ivoryton firm, which
made these gliders at the beginning of
World War II, have not made any of
this type since 1943, they were most
happy to find that a plane of their de-
sign and manufacture had stood up so
long and has set this record.
The fliers who set this record are Dr.
Joachim Kuettner, German Scientist, at-
tached to the U. S. Air Force research
at Cambridge, Mass., and Robert Sy-
mons of Bishop. A previous record of
36,100 feet had been set in 1949.
James A. Gould, President Pratt-
Raed & Co., said that the company has
not been contacted as to the possibility
of their manufacturing gliders in the
present emergency; nor has the Ivory-
ton firm undertaken any defense work
as yet.
THE MUSIC TRADE REVIEW. APRIL, 1951
BRAND NAMES AWARDS
posed of 800 member companies for the
purpose of the promotion of various
brand names, and it is a non-profit edu-
cational organization. It has been op-
erating for about seven years, and has
been presenting these awards for the last
three years.
(Continued from Page 6)
V. DiSalle, Director of Price Stabiliza-
tion, was the principal speaker at the
luncheon. The day's program was cli-
maxed by a dinner at which the Hon.
James H. Duff, United States Senator
from Pennsylvania, made the keynote
address.
Play-by-Color Hymn Book
Promotion Pays Off
Third Year
The awards and citations in this year's
third annual "Brand Name Retailer of
the Year" program were made by Brand
Names Foundation's Retail Advisory
Committee. Samuel J. Cohen. Sales Man-
ager of Lit Brothers department store,
Philadelphia, is the Chairman. Selections
CHARLES MOKGAN RECEIVES BRAND NAME
PLAQUE FROM S. i. COHEN ON BRAND NAME
DAY APRIL 1 Ith.
TWO OF THE SAN ANTONIO MUSIC CO.'S PRESENTATIONS.
were made from more than two thou-
sand nominees.
Seven Other Entries
There were seven other music houses
which entered into the competition for
the award. The music industry was one
of seventeen categories, and from the
2,000 original entries there were 193
chosen on the basis of the questionnaires
which were returned to the organization.
The Morgan Piano Co. presentation
was made with the introduction of "Sell-
ing Brand Names Has Been the Rule
No. 1 in Morgan Piano Co.'s Advertising
and Sales Promotion." This page was
illustrated iwth a photograph of the out-
side of the store.
Among other things shown were the
piano newspaper ads and window dis-
plays used by the company, and one
page was devoted to the "Steinway
Month in Miami" at which time a recep-
tion was held in honor of Charles G.
Steinway on May 12th, 1950. The in-
terior and exterior of Steinway windows
was displayed as well as some direct-
mail literature, a reproduction of the
concert advertising in the New York
Times showing the artist with the Stein-
way piano in national and local pub-
licity.
San Antonio Music Co., Second
The presentation of the San Antonio
Music Co. included a brief sketch of the
exterior activities of the company, show-
ing the outside signs, trucks, etc. de-
voted to brand names, a display of
newspaper advertisements, outdoor bill-
board advertisements, car cards, radio,
direct-mail and television programs, ad-
vertising in concert programs, and a dis-
play regarding the 57th Anniversary
publicity recently used by the company.
The Brand Names Foundation is com-
According to music merchants who
have used it to help promote piano and
organ sales, the special sales promotion
prepared for the exploitation of the new
hymn edition of Wolfe's Play-by-Color
books is proving its worth.
Several piano manufacturers recom-
mended the plan in a mailing to their
dealers. One top executive wrote, " . . . the
Play-by-Color Piano Sales Promotion
based on the Hymn book has tremen-
dous advantages. We say 'tremendous
advantages' rather than tremendous pos-
sibilities because here is something
through which the one who promotes an
activity of this kind not only benefits
himself but benefits everyone who ac-
cepts the privilege it reveals. In our
opinion, to a great many people the
application of this approach will be
far more successful than a presentation
of low prices, bargains, long terms or
other customary procedures of that type
which in most instances do not achieve
the results expected of them."
Prafl-Read Sailplane
Sets World Record
On March 5th a Pratt-Read made
sailplane set a world's record for gliders
at a height of 38,200 feet at Bishop, Cal.
Although the Ivoryton firm, which
made these gliders at the beginning of
World War II, have not made any of
this type since 1943, they were most
happy to find that a plane of their de-
sign and manufacture had stood up so
long and has set this record.
The fliers who set this record are Dr.
Joachim Kuettner, German Scientist, at-
tached to the U. S. Air Force research
at Cambridge, Mass., and Robert Sy-
mons of Bishop. A previous record of
36,100 feet had been set in 1949.
James A. Gould, President Pratt-
Raed & Co., said that the company has
not been contacted as to the possibility
of their manufacturing gliders in the
present emergency; nor has the Ivory-
ton firm undertaken any defense work
as yet.
THE MUSIC TRADE REVIEW. APRIL, 1951
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