Music Trade Review

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Morgan Piano Co. Named "Music Store
Brand Name Retailer of the Year"
The Morgan Piano Co. of Miami,
Fla. received an award as "Music Store
Brand Name Retailer of the Year." and
the American Merchant" luncheon ses-
sion of Brand Names Day—1951. April
11. at the Hotel Commodore in New
brands to the public in 1950.
Brand Names Day—1951 was the
sixth annual conference of leaders in
is most important
in ALL ADS
THKEE OF THE MORGAN PIANO CO.'S BRAND NAME PRESENTATIONS WHICH WON AWARD.
the San Antonio Music Co., San An-
tonio, Texas was honored with a "Cer-
tificate of Distinction" at the "Salute to
York City. The awards were made for
the excellence of the stores' presentation
of nationally and regionally advertised
production, distribution and advertis-
ing of trade-marked products. Michael
NATIONAL MUSIC WEEK
lamation and official statements to the
press.
"Newspapers and radio stations should
be requested to cooperate, also television
stations if sufficiently near. Our Com-
mittee sends a few general releases to a
selected list of papers, but the great
volume of Music Week press and radio
publicity emanates from local sources
and features local programs and proj-
ects.
ing of calendar and interference of dates
for leading programs, and can direct
joint effort toward objectives of general
benefit. It is not always possible to or-
ganize such a committee, but where it is,
the cooperative spirit is strengthened
and the people are made more conscious
of the enrichment of living through
music.
"The National Committee looks for-
fard to receiving reports of the celebra-
tion of Music Week by local and state
organizations in all parts of the country.
If plans for an outstanding project are
adopted, we should be glad to hear of
them in advance. In any case, we wish
all success to the Music Week workers
and trust they will find deep satisfaction
in their service to the most democratic
of the arts' and to the progress of their
community."
Many music merchants are planning
special programs for that week, taking
advantage of the material being fur-
nished them by the National Associ-
ation of Music Merchants.
(Continued from Page 5)
and civic groups, in putting on public
programs.
Schools and clubs have a unique op-
portunity in Music Week to focus at-
tention on the musicians of the com-
munity, professional and amateur. It
would be helpful to the music profession
if the Music Week observances, wher-
ever possible, included in their plans
some feature designed to bring out the
contribution of the local musicians
toward making the town a good place
in which to live.
Support of Public Officials
"The Preisdent of the United States
and the state governors have been giv-
ing their support to the National Music
Week observance from its inception on a
synchronized national basis. Mayors and
city managers likewise should be asked
to help, and large numbers of them have
been doing so each year through proc-
Local Music Week Committee
"A central committee for the local ob-
servance is always desirable if condi-
tions are favorable to its establishment.
A committee of ths kind may represent
non-musical as well as musical elements,
if the former show their interest in the
musical progress of the community. The
two types can usually cooperate with
particular effectiveness in the planning
and execution of public programs, civic
events, forums and projects of com-
munity interest. The committee can ren-
der service too in preventing overcrowd-
(Turn to Page 8)
THE MUSIC TRADE REVIEW, APRIL, 1951