Music Trade Review
Issue: 1951 Vol. 110 N. 4 - Page 19
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Fowler Piano Co. Signs Contract for
"Piano Playhouse" for Third Year
The Fowler Piano Co. of Bingham-
ton, N. Y., recently signed a contract
continuing for the third consecutive
year the sponsorship of "Piano Play-
house", the Maggy Fisher Production
on the radio, which has been used by
the names of the world's leading tele-
vision manufacturers.
Headed by Mr. Dimmock, August
Pearson, secretary and treasurer, and
Paul C. June, vice-president, the com-
pany has steadily grown since its found-
ing 37 years ago.
AMC NOTES
(Continued from Page 18)
ads and radio show starring American
bands.
READ A. DIMMOCK, FOWLER PIANO CO,
SIGNS "PIANO PLAYHOUSE" CONTRACT.
a large number of piano merchants
throughout the country. In Bingham-
ton, the musical portion of the show
featuring Si Walters. Stan Freeman,
guest jazz and concert pianists with
Milton Cross announcing, goes out over
the air over WENE, ABC affiliate in
that section of the country.
It was back in 1914 that the Fowler
Piano Co. was established as part of
the Fowler, Dick & Walker Department
Store under Read A. Dimmock, who is
now president of the music center.
From 1914 to 1928, the player piano
and piano rolls that fed the instrument,
made up 75 per cent of the company's
business. Then came radio! . . . with its
dials, earphones and cone-shaped loud-
speakers.
Then came a complete line of musical
instruments on Fowler's third floor.
Next, the Wurlitzer Organ was added
to the expanding music department,
and sheet music and a few records
started occupying the shelves of the
department. What's more music studios
for personal instruction were set up.
Today, the Fowler's Piano Co.'s record
department is undoubtedly one of the
largest in upstate New York.
Now television has come into the
spotlight! Again, the Fowler Piano
Co. is first with one of the largest se-
lections of TV sets to be found any-
where in the Southern Tier, bearing
THE MUSIC TRADE REVIEW, APRIL, 1951
Communities Laud AMC Program
Typical of the enthusiastic response
to the AMC-developed music programs
is the Columbia, North Carolina, news-
paper feature picturing the public school
keyboard instruction classes in action.
Headed "Keyboard Experiment Success-
ful in Columbia Schools," the article
called the city's attention to new classes
established following the workshop con-
ducted under AMC auspices.
That need exists in many communities
and school authorities are grateful for
help in correcting the situation is evi-
dent in correspondence received by
AMC. "There has been quite a notice-
able increase in elementary music at
the administrative level, thanks to you
and the American Music Conference,"
writes Carl Yoder, secretary of Upper
St. Croix Valley Music Festival Associa-
tion of Wisconsin, and he adds that the
association of Music Directors requests
another workshop in the fall. The same
request for additional help came from
the Ottawa County Board of Education
with the tribute. "We wish to congratu-
late your organization for the fine work
you are doing to arouse more interest
in music education."
D. C. Parochial Workshoo Planned
During the annual Teachers' Work
Conference of the Archdiocese of Wash-
ington, D. C, in March, AMC field
man Edgar Borup served as general con-
sultant. It was reported that 800 pa-
rochial classroom teachers attended. A
music conference and workshop are
planned by Monseigneur Spence for
early September, 1951, to be ogan-
ized and conducted for the archdiocese
by AMC. Following this conference.
Borup took over the responsibility of a
county-wide music workshop for class-
room teachers in Tennessee, headquar-
tering in Jamestown. The new project
is in cooperation with the University of
Tennessee's Extension Service.
Covers Six States for AMC
The month of March saw the success-
ful completion of the Raleigh, North
Carolina, piano workshop, where Mar-
ion Egbert worked with a large num-
be rof teachers in Polk County. Fur-
ther activities on his part during March
saw the prospect of a piano workshop
in Charleston, West Virginia, in August,
and encouraging conferences in Georgia
and Alabama. After his work in Hol-
land, Michigan, Egbert was praised for
results by the superintendent of schools
and invited to return in September for
another workshop. In the latter part
of the month, he concentrated on a
series of workshops in South Dakota.
ConoTTr * (abit • Kingsbury • Wellington » Schill'IT
19
Fowler Piano Co. Signs Contract for
"Piano Playhouse" for Third Year
The Fowler Piano Co. of Bingham-
ton, N. Y., recently signed a contract
continuing for the third consecutive
year the sponsorship of "Piano Play-
house", the Maggy Fisher Production
on the radio, which has been used by
the names of the world's leading tele-
vision manufacturers.
Headed by Mr. Dimmock, August
Pearson, secretary and treasurer, and
Paul C. June, vice-president, the com-
pany has steadily grown since its found-
ing 37 years ago.
AMC NOTES
(Continued from Page 18)
ads and radio show starring American
bands.
READ A. DIMMOCK, FOWLER PIANO CO,
SIGNS "PIANO PLAYHOUSE" CONTRACT.
a large number of piano merchants
throughout the country. In Bingham-
ton, the musical portion of the show
featuring Si Walters. Stan Freeman,
guest jazz and concert pianists with
Milton Cross announcing, goes out over
the air over WENE, ABC affiliate in
that section of the country.
It was back in 1914 that the Fowler
Piano Co. was established as part of
the Fowler, Dick & Walker Department
Store under Read A. Dimmock, who is
now president of the music center.
From 1914 to 1928, the player piano
and piano rolls that fed the instrument,
made up 75 per cent of the company's
business. Then came radio! . . . with its
dials, earphones and cone-shaped loud-
speakers.
Then came a complete line of musical
instruments on Fowler's third floor.
Next, the Wurlitzer Organ was added
to the expanding music department,
and sheet music and a few records
started occupying the shelves of the
department. What's more music studios
for personal instruction were set up.
Today, the Fowler's Piano Co.'s record
department is undoubtedly one of the
largest in upstate New York.
Now television has come into the
spotlight! Again, the Fowler Piano
Co. is first with one of the largest se-
lections of TV sets to be found any-
where in the Southern Tier, bearing
THE MUSIC TRADE REVIEW, APRIL, 1951
Communities Laud AMC Program
Typical of the enthusiastic response
to the AMC-developed music programs
is the Columbia, North Carolina, news-
paper feature picturing the public school
keyboard instruction classes in action.
Headed "Keyboard Experiment Success-
ful in Columbia Schools," the article
called the city's attention to new classes
established following the workshop con-
ducted under AMC auspices.
That need exists in many communities
and school authorities are grateful for
help in correcting the situation is evi-
dent in correspondence received by
AMC. "There has been quite a notice-
able increase in elementary music at
the administrative level, thanks to you
and the American Music Conference,"
writes Carl Yoder, secretary of Upper
St. Croix Valley Music Festival Associa-
tion of Wisconsin, and he adds that the
association of Music Directors requests
another workshop in the fall. The same
request for additional help came from
the Ottawa County Board of Education
with the tribute. "We wish to congratu-
late your organization for the fine work
you are doing to arouse more interest
in music education."
D. C. Parochial Workshoo Planned
During the annual Teachers' Work
Conference of the Archdiocese of Wash-
ington, D. C, in March, AMC field
man Edgar Borup served as general con-
sultant. It was reported that 800 pa-
rochial classroom teachers attended. A
music conference and workshop are
planned by Monseigneur Spence for
early September, 1951, to be ogan-
ized and conducted for the archdiocese
by AMC. Following this conference.
Borup took over the responsibility of a
county-wide music workshop for class-
room teachers in Tennessee, headquar-
tering in Jamestown. The new project
is in cooperation with the University of
Tennessee's Extension Service.
Covers Six States for AMC
The month of March saw the success-
ful completion of the Raleigh, North
Carolina, piano workshop, where Mar-
ion Egbert worked with a large num-
be rof teachers in Polk County. Fur-
ther activities on his part during March
saw the prospect of a piano workshop
in Charleston, West Virginia, in August,
and encouraging conferences in Georgia
and Alabama. After his work in Hol-
land, Michigan, Egbert was praised for
results by the superintendent of schools
and invited to return in September for
another workshop. In the latter part
of the month, he concentrated on a
series of workshops in South Dakota.
ConoTTr * (abit • Kingsbury • Wellington » Schill'IT
19
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