Music Trade Review
Issue: 1951 Vol. 110 N. 12 - Page 30
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
/
RECORDS -ACCESSORIES
"High School Disc Jockey Contest'
Creates Prospect List for Gadsby s
A ready-made and highly receptive
prospect list was recently effectively
reached by Gadsby's Music Co. Salinas,
Calif, and Leo J. Meyberg Co., San
Each candidate, spinning RCA Victor
"45" records exclusively, conducted a
30 minute show on Saturday. 9*30 to
10 a.m. starting in the last week of NO-
David Kapp Joins RCA Victor
As Director of Pop Artists
David Kapp, widely known in the
recording industry for many years, has
assumed his duties as Director of Pop-
ular Artists and Repertoire in the RCA
Victor Record Department, it was re-
cently announced by Frank M. Folsom,
President of the Radio Corporation of
America.
In his new post with RCA Victor Mr.
Kapp will be responsible for all pop-
ular recording activities, including the
selection of material to be recorded by
the company's many top-rank popular
artists.
Before joining RCA Victor, Mr. Kapp
was Vice President in charge of record-
ing of Decca Records, Inc., and a direc-
tor of that organization. He had been
with Decca since the organization of
that company in 1934.
Entertainment Where Nickles
Still Reign Supreme
P R I N C I P A L S IN THE "HIGH SCHOOL DISC JOCKEY CONTEST" RADIO PROGRAM,
FEATURING RCA VICTOR PRODUCTS, WHICH WAS BROADCAST OVER STATION
KDON, SALINAS, CAL. SHOWN ARE, LEFT TO RIGHT: LARRY BUTLER, MANAGER
KDON; TOM PARKS, SALINAS HIGH SCHOOL, GRAND WINNER; GEORGE GADSBY,
OWNER GADSBY'S MUSIC CO; SID GADSBY, MANAGER GADSBY'S; HAROLD
HARRIMAN, WATONVILLE HIGH SHOOL, RUNNERUP IN THE CONTEST; AND GLEN
WRIGHT, OWNER, SALINAS ADVERTISING AGENCY.
Francisco, during their weekly fre-
quency. 7 months long, radio series en-
titled "High School Disc Jockey Con-
test" over station KDON.
Four of the original six entrants com-
peted for grand winner, attracting 3,140
ballots—mailed and brought to Gads-
by's. The winner, Tom Parks of Salinas,
drew 1,376 votes.
The contest, as conceived by Larry
Butler, manager KDON, involved con-
tacting all the high schools in this and
neighboring county (Santa Cruz), ar-
ranging for student bodies to elect a
candidate from each of the sophomore,
junior and senior classes.
30
vember 1950. When each had done a
show, the various student bodies chose
a finalist, who competed in a runoff
of 1 program each, also on successive
Saturdays. At the end of these playoffs,
voting began . . . by ballots distributed
by students of the schools, and by di-
rect mail response from KDON listen-
ers.
Finalists received prizes from KDON
and Gadsby's. The grand winner and
runnerup received a 45EY RCA Victor
Record Player and records from Gads
by's, and a 45 J RCA Victor Record
Player attachment from Leo J. Mey-
berg Co.
The almost extinct "nickel" takes on
gigantic importance as the life-line of
the automatic phonograph industry, one
of the most progressive divisions in the
entertainment world.
Having skyrocketed to unprecedented
heights, the nickel player first made its
appearance in bars where it took on an
added zest when it was discovered that
for just one little nickel a patron could
listen to his or her own selection of a
record by a mere flip of the coin!
The progress of the musical coin
boxes is little short of amazing. During
the past ten years, their total has in-
creased from 350,000 to 550,000. Each
year has seen the introduction of nev^
and flashier magazines.
The old-time jukes had a capacity of
from ten to fourteen records; the new
ones carry a pay load of twenty to fifty
platters. Some are three-speed jobs. Se-
lections usually run the gamut from
(Turn to page 36 Col. 3)
THE MUSIC TRADE REVIEW, DECEMBER, 1951
/
RECORDS -ACCESSORIES
"High School Disc Jockey Contest'
Creates Prospect List for Gadsby s
A ready-made and highly receptive
prospect list was recently effectively
reached by Gadsby's Music Co. Salinas,
Calif, and Leo J. Meyberg Co., San
Each candidate, spinning RCA Victor
"45" records exclusively, conducted a
30 minute show on Saturday. 9*30 to
10 a.m. starting in the last week of NO-
David Kapp Joins RCA Victor
As Director of Pop Artists
David Kapp, widely known in the
recording industry for many years, has
assumed his duties as Director of Pop-
ular Artists and Repertoire in the RCA
Victor Record Department, it was re-
cently announced by Frank M. Folsom,
President of the Radio Corporation of
America.
In his new post with RCA Victor Mr.
Kapp will be responsible for all pop-
ular recording activities, including the
selection of material to be recorded by
the company's many top-rank popular
artists.
Before joining RCA Victor, Mr. Kapp
was Vice President in charge of record-
ing of Decca Records, Inc., and a direc-
tor of that organization. He had been
with Decca since the organization of
that company in 1934.
Entertainment Where Nickles
Still Reign Supreme
P R I N C I P A L S IN THE "HIGH SCHOOL DISC JOCKEY CONTEST" RADIO PROGRAM,
FEATURING RCA VICTOR PRODUCTS, WHICH WAS BROADCAST OVER STATION
KDON, SALINAS, CAL. SHOWN ARE, LEFT TO RIGHT: LARRY BUTLER, MANAGER
KDON; TOM PARKS, SALINAS HIGH SCHOOL, GRAND WINNER; GEORGE GADSBY,
OWNER GADSBY'S MUSIC CO; SID GADSBY, MANAGER GADSBY'S; HAROLD
HARRIMAN, WATONVILLE HIGH SHOOL, RUNNERUP IN THE CONTEST; AND GLEN
WRIGHT, OWNER, SALINAS ADVERTISING AGENCY.
Francisco, during their weekly fre-
quency. 7 months long, radio series en-
titled "High School Disc Jockey Con-
test" over station KDON.
Four of the original six entrants com-
peted for grand winner, attracting 3,140
ballots—mailed and brought to Gads-
by's. The winner, Tom Parks of Salinas,
drew 1,376 votes.
The contest, as conceived by Larry
Butler, manager KDON, involved con-
tacting all the high schools in this and
neighboring county (Santa Cruz), ar-
ranging for student bodies to elect a
candidate from each of the sophomore,
junior and senior classes.
30
vember 1950. When each had done a
show, the various student bodies chose
a finalist, who competed in a runoff
of 1 program each, also on successive
Saturdays. At the end of these playoffs,
voting began . . . by ballots distributed
by students of the schools, and by di-
rect mail response from KDON listen-
ers.
Finalists received prizes from KDON
and Gadsby's. The grand winner and
runnerup received a 45EY RCA Victor
Record Player and records from Gads
by's, and a 45 J RCA Victor Record
Player attachment from Leo J. Mey-
berg Co.
The almost extinct "nickel" takes on
gigantic importance as the life-line of
the automatic phonograph industry, one
of the most progressive divisions in the
entertainment world.
Having skyrocketed to unprecedented
heights, the nickel player first made its
appearance in bars where it took on an
added zest when it was discovered that
for just one little nickel a patron could
listen to his or her own selection of a
record by a mere flip of the coin!
The progress of the musical coin
boxes is little short of amazing. During
the past ten years, their total has in-
creased from 350,000 to 550,000. Each
year has seen the introduction of nev^
and flashier magazines.
The old-time jukes had a capacity of
from ten to fourteen records; the new
ones carry a pay load of twenty to fifty
platters. Some are three-speed jobs. Se-
lections usually run the gamut from
(Turn to page 36 Col. 3)
THE MUSIC TRADE REVIEW, DECEMBER, 1951
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