Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Jfffirenee i
AN ALUMINUM "BACKBONE" MAKES
A PIANO UP TO 100 LBS. LIGHTER I
You'll get a better piano value for
your money, if you insist on conven~
iencc—in addition to beauty and fine
tone. That's why pianos with aluminum
plates are so popular. Aluminum's
£
Have your
dealer show you piano
with aluminum plate.
ihe U&HTappeal
wi// close the deal I
lightness saves as much as 100 lbs. in
a spinet — makes it much easier to
move when you rearrange furniture.
HAVE YOU NOTICED how
Before you buy, be sure to see and
customers brighten up when you
demonstrate the lighter weight of
your handsome spinets equipped with
Alcoa Aluminum Plates? People like
modern convenience. It often decides
which piano they buy.
Alcoa advertisements like this one,
appearing in HOUSE BEAUTIFUL and
ETUDE,make lightness an even more
effective plus in your competitive
selling. Let the li&ht appeal help you
close the deal! Have customers feet
the difference in piano weight. Sell it
as a bonus value, in addition to piano
beauty and fine tone.
jeel this great piano improvement.
When you can get such fine musical
performance in a lighter piano — that's
modern value! Every time you move
your piano, you'll be glad you bought
one with a strong "backbone" of
U£
Alcoa Aluminum.
rich tone of the alumi-
num-equipped piano.
to the f»U,
FREE B O O K L E T . . .
send for your copy
. „ . , . COMPANY OF AMERICA
> u |f Building, Pittsburgh 19, Pa.
r o* y o "
n e w
'
Did you get your FREE copy?
Just mail the coupon or a post card.
We'll send Alcoa's colorful, new Piano
Plate Booklet. It's full of selling ideas.
THE MUSIC TRADE REVIEW, AUGUST, 1950