Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Now appearing in
The Saturday Evening Post,
The New Yorker,
and Etude Magazine.
Runs consistently through
the heavy selling season,
with concentration at
peak periods.
crescendo
Announcing a new,
augmented advertising
campaign for
the Steinway
Aggressive, reason-why
copy, dramatically presented
in black and white
half-pages.
i
_!
Full recognition and
support of leading Steinway
artists in every
advertisement.
Merchandising support-
window poster, mailing
pieces, illustrated booklet,
"How to Choose a Piano."
Forceful advertising further
strengthens the Steinway
dealer's preeminent position
S T E I N W A Y & SONS
THE MUSIC TRADE REVIEW. DECEMBER, 1950
Special advertising for
local dealer use, newly
prepared and tied-in with
aggressive national themes.
Steinway Hall • 109 W. 57th Street • New York 19, New York