Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SKETCHED IS THE
STEINWAY PIANINO
Less a purchase
than an investment • •
"We've decided on the Steinway."
It takes long conversations at home,
conversations with music teachers, the
culling and weighing of many factors,
before your customer utters those wel-
come words. What counts most heavily
in the final choice? The decisive factor,,
very often, is this-, the high investment
value of the Steinway.
. Steinway
For the Steinway is distinguished by
a durability other verticals cannot
match.
Among verticals, only the Steinway
is fitted with the Diaphragmatic Sound-
board. And no other vertical possesses
the sturdy Steinway back, the balanced
keys of Steinway's exclusive Acceler-
ated Action, or hammers meticulously
fashioned by Steinway craftsmen. These
are reasons for the singing tone, regal
presence, and the unequaled durability i
that makes Steinway — more than anyj
other vertical, a lasting investment for]
the purchaser's children and grand]
children.
Truly, the Steinway represents less
purchase than an investment.
STEINWAY & SONS
Steinway Hall
109 West 57th Street • New York 19, N. Y.
THE MUSIC TRADE REVIEW, MA