Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
I N T H E
LONG
R U N -
ESIGNS
SALES APPEAL
L COUNT I
The Jesse French "Rhapsody"
model m Amber Mahogany.
Design patent pending.
The Jesse French PDQ Program for Piano Dealers
PROMOTION
National advertising in House Beautiful,
House is Garden, Etude reaches prospects
and teachers in your city.
L/ESIGN
You get the selling punch of all-new 40-inch
verticals by Alfons Bach, famed New York
designer.
When selling gets tough again, will you he "stranded" with piano
lines that look like most of the others up and down the street?
Or, will your selling have the extra boost that comes from fresh,
new styles?
The Jesse French franchise assures a dealer of continuous style
development, under the direction of Alfons Bach, and backed up
by consumer surveys.
If you believe in Design you are invited to write and investigate
the Jesse French franchise situation in your locality.
Q UALITY
Fine musical quality brings yon priceless word-
of-mouth advertising. Musical standards su-
pervised by Dr. William Braid While.
Send for free ropy of ''Moderniz-
ing your Piano Store for Profit"
PIANO DIVISION OF SF.I.HER • ADDRESS DF.PT. A-45, SALtS OFFICE, ELKIIART, INDIANA
(Factory: New Castle, Indiana)
THE MUSIC TRADE REVIEW, MAY, 1946