Music Trade Review
Issue: 1946 Vol. 105 N. 5 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Baskette Piano Co. Announces
Expansion at Dinner Celebration
Otis W. Baskette, head of the Bas-
The building itself is of the old
kette Piano Co., Atlanta, Ga., enter- Southern Colonial architecture with
tained the members of that organiza- massive, high Corinthian pillars. The
tion recently at a dinner at the Pied- ceilings are 25 feet high with a mez-
graphs, and musical supplies and acces-
sories. The record department is con-
sidered one of the most beautiful and
most completely equipped in Atlanta.
The modernly styled listening booths
are finished in natural wood with dou-
ble glass construction.
Following the dinner, Mr. Baskette,
introduced Clarence Knutson, District
Sales Manager for the Rudolph Wur-
litzer Co., who conducted a sales meet-
ing.
After his presentation of the
sales features of postwar Wurlitzer
pianos, Mr. Knutson showed the Wur-
litzer film titled, "How Craftsmen
Build Wurlitzer Pianos."
•
Arthur Gould to Carry On
Brother's Business in Pasadena
Otis
W.
Baskette
and his
mont Hotel as a celebration on the
company's opening of its newly decor-
ated store and at the same time to
announce that for expected future ex-
pansion, he has closed a long term
lease for the adjoining building which
has the same type of construction with
an added 2,500 feet of floor space.
The new home of the Baskette Piano
Co., is located in the heart of the down-
town shopping district at 52 Pry or
Street. Full vision windows extending
85 feet across the front of the building
permit passers-by to have a complete
view of the entire salon.
Wurlitzer Publishes
Suggested Radio Spots
"Radio Spot Announcements for
Wurlitzer Pianos is the title of a trea-
tise of suggested spots published re-
cently by the Rudolph Wurlitzer Co.,
DeKalb, 111. It is distributed free to
Wurlitzer dealers who request it.
The sample announcements contained
in this treatise vary in types of appeal
to provide a wider scope of ideas for
general use. The copy themes can also
be used in newspaper advertising.
Radio spot advertising was used ex-
tensively by music dealers just prior
to the war. Numerous requests received
by Wurlitzer for ideas along this line
lately show renewed interest in it as
an advertising medium.
According to the business magazine
"Tide," $42,000,000 was spent for spot
announcements in 1939 for all types of
commodities and services. Each year
this figure has climbed constantly to
new heights. Last year it reached its
peak of $103,000,000. This has become
a most popular method of bringing
a product to the attention of millions
of listeners but in a brief manner.
THE MUSIC TRADE REVIEW, MAY, 1946
Organization
at
dinner
zanine on one side and also at the rear.
A number of individual piano display
room?, beautifully decorated, line the
one side of the main floor.
Color scheme of the interior, the
walls and the columns is a rich shade
of gray with the ceilings finished in
bright, creamy-white. The entire store
is equipped with fluorescent lighting
and the acoustics are superb for de-
monstration purposes.
The Baskette Piano Company not
only carries a full line of leading
makes of pianos, but also other types
of musical instruments, radios, phono-
Piano Manufacturers to Meet
in July in Chicago
The annual meeting of the National
Piano Manufacturers Association, usu-
Arthur Gould, brother of the late
Cecil J. Gould who passed away last
month in Pasadena, Cal., is taking over
the management of the Gould piano
business in that city. Mr. Gould is a
retired principal of the public schools
in Los Angeles. He is contemplating a
trip East within the near future and
will attend the convention in Chicago.
•
Winter & Co., Start Advertising
the Musette Nationally
Winter & Co., New York, i»egan a
national advertising campaign on the
Musette this month using magazines
of the home group.
ally held in June will be held in Chi-
cago this year during the Convention
of the National Association of Music
Merchants.
THE HARMONY SCHOOL of
PIANO TUNING
FEATURING A SIX MONTH INTENSIFIED COURSE IN TUNING
AND REPAIRING (Refinishing Optional) WITH SUPERVISED HELD
SERVICE AN ELEMENT OF INSTRUCTION, PLUS OPPORTUNITY
TO EARN WHILE LEARNING.
STUDENT CAPACITY 80
CONTINUOUS ENROLLMENT MADE POSSIBLE BY IN-
DIVIDUAL INSTRUCTION METHODS PRACTICALLY AP-
PLIED UNDER THE ORIGINAL HARMONY SCHOOL PLAN
L I C E N S E D BY THE STATE BOARD FOR V O C A T I O N A L EDUCA-
TION AS A PRIVATE TRADE S C H O O L . VETERANS ACCEPTED
UNDER THE G.I. B I L L OF RIGHTS A N D P U B L I C L A W 16
WRITE OR WIRE FOR LITERATURE
122 S. Cameron Street
Harrisburg, Pennsylvania
13
Baskette Piano Co. Announces
Expansion at Dinner Celebration
Otis W. Baskette, head of the Bas-
The building itself is of the old
kette Piano Co., Atlanta, Ga., enter- Southern Colonial architecture with
tained the members of that organiza- massive, high Corinthian pillars. The
tion recently at a dinner at the Pied- ceilings are 25 feet high with a mez-
graphs, and musical supplies and acces-
sories. The record department is con-
sidered one of the most beautiful and
most completely equipped in Atlanta.
The modernly styled listening booths
are finished in natural wood with dou-
ble glass construction.
Following the dinner, Mr. Baskette,
introduced Clarence Knutson, District
Sales Manager for the Rudolph Wur-
litzer Co., who conducted a sales meet-
ing.
After his presentation of the
sales features of postwar Wurlitzer
pianos, Mr. Knutson showed the Wur-
litzer film titled, "How Craftsmen
Build Wurlitzer Pianos."
•
Arthur Gould to Carry On
Brother's Business in Pasadena
Otis
W.
Baskette
and his
mont Hotel as a celebration on the
company's opening of its newly decor-
ated store and at the same time to
announce that for expected future ex-
pansion, he has closed a long term
lease for the adjoining building which
has the same type of construction with
an added 2,500 feet of floor space.
The new home of the Baskette Piano
Co., is located in the heart of the down-
town shopping district at 52 Pry or
Street. Full vision windows extending
85 feet across the front of the building
permit passers-by to have a complete
view of the entire salon.
Wurlitzer Publishes
Suggested Radio Spots
"Radio Spot Announcements for
Wurlitzer Pianos is the title of a trea-
tise of suggested spots published re-
cently by the Rudolph Wurlitzer Co.,
DeKalb, 111. It is distributed free to
Wurlitzer dealers who request it.
The sample announcements contained
in this treatise vary in types of appeal
to provide a wider scope of ideas for
general use. The copy themes can also
be used in newspaper advertising.
Radio spot advertising was used ex-
tensively by music dealers just prior
to the war. Numerous requests received
by Wurlitzer for ideas along this line
lately show renewed interest in it as
an advertising medium.
According to the business magazine
"Tide," $42,000,000 was spent for spot
announcements in 1939 for all types of
commodities and services. Each year
this figure has climbed constantly to
new heights. Last year it reached its
peak of $103,000,000. This has become
a most popular method of bringing
a product to the attention of millions
of listeners but in a brief manner.
THE MUSIC TRADE REVIEW, MAY, 1946
Organization
at
dinner
zanine on one side and also at the rear.
A number of individual piano display
room?, beautifully decorated, line the
one side of the main floor.
Color scheme of the interior, the
walls and the columns is a rich shade
of gray with the ceilings finished in
bright, creamy-white. The entire store
is equipped with fluorescent lighting
and the acoustics are superb for de-
monstration purposes.
The Baskette Piano Company not
only carries a full line of leading
makes of pianos, but also other types
of musical instruments, radios, phono-
Piano Manufacturers to Meet
in July in Chicago
The annual meeting of the National
Piano Manufacturers Association, usu-
Arthur Gould, brother of the late
Cecil J. Gould who passed away last
month in Pasadena, Cal., is taking over
the management of the Gould piano
business in that city. Mr. Gould is a
retired principal of the public schools
in Los Angeles. He is contemplating a
trip East within the near future and
will attend the convention in Chicago.
•
Winter & Co., Start Advertising
the Musette Nationally
Winter & Co., New York, i»egan a
national advertising campaign on the
Musette this month using magazines
of the home group.
ally held in June will be held in Chi-
cago this year during the Convention
of the National Association of Music
Merchants.
THE HARMONY SCHOOL of
PIANO TUNING
FEATURING A SIX MONTH INTENSIFIED COURSE IN TUNING
AND REPAIRING (Refinishing Optional) WITH SUPERVISED HELD
SERVICE AN ELEMENT OF INSTRUCTION, PLUS OPPORTUNITY
TO EARN WHILE LEARNING.
STUDENT CAPACITY 80
CONTINUOUS ENROLLMENT MADE POSSIBLE BY IN-
DIVIDUAL INSTRUCTION METHODS PRACTICALLY AP-
PLIED UNDER THE ORIGINAL HARMONY SCHOOL PLAN
L I C E N S E D BY THE STATE BOARD FOR V O C A T I O N A L EDUCA-
TION AS A PRIVATE TRADE S C H O O L . VETERANS ACCEPTED
UNDER THE G.I. B I L L OF RIGHTS A N D P U B L I C L A W 16
WRITE OR WIRE FOR LITERATURE
122 S. Cameron Street
Harrisburg, Pennsylvania
13
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