Music Trade Review
Issue: 1946 Vol. 105 N. 5 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
studying music, seven million of which are children, and
that eight million play the piano. These should be heart-
ening figures for the entire industry as it generally follows
through that the more that play the more will want to
play. Furthermore, there should be a field day for the
tuning profession for many years to come and those who
are learning the tuning profession in the various schools
that have been established could consider that they have
a bright future.
The J/lusic fliteck
REVIEW
Aptitude Training in Schools for Children
An Important Subject for JSAMM
W
Established 1879
CARLETON CHACE, Editor
M. A. Dooley
Alexander Hart
Technical Editor
Associate Editor
Betty B. Bonn
Circulation Manager
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20. N. Y.
Telephones: Cl rele 7 • 5842 - 5843 - 5844
MAY, 1946
Vol. 105
No. 5
Business —As We See It
W
HEN ihe piai
iano business was booming along a
feu years age
jo and production was steadily in-
ir
creasing the industry
engaged a publicity counsel
in order to bring the piano into the public limelight but it
seems that since there have been no new pianos for a few
years both newspapers and maga-
zines have published more about the
piano than ever before. Recently
there appeared in the New York
Times a story regarding a survey
made by the Northwestern Life In-
surance Co. of Minneapolis, Minn.,
in which the increased costs of pi-
anos, since the release of the indus-
try by the OPA, were disclosed. Of
course it is something when the
piano is mentioned at all in the
news columns of publications but
when an outsider takes the pains
Carleton Chace
to make a survey of what is going
on in the piano industry it's really what the boys call news.
This survey, which is printed on another page, besides
giving some interesting figures regarding piano produc-
tion also slates that nearly 65.000.000 United States families
will enjoy incomes of $2,500 or more, twice as many as
in prewar years, and that there are eleven million people
10
iTPflsincr thp
E HAVE not seen the answers
answer; to the question-
the Members of the
naire which was sent out to thi
(National Association of Music Merchants asking
what they would like to have discussed at the Convention,
but we have had several suggestions sent to us that have
included production problems, how more pianos can be pro-
duced, discussion on the proper height of the spinet piano,
national advertising, allocation of pianos to dealers by man-
ufacturers rather than opening up new accounts at this
time, etc.. etc. But there has been one question which seems
to have been overlooked entirely which in our estimation
is one of the most important. That is the teaching of
piano lessons in the public schools, starting the children
when they are young enough to determine whether they
are interested and are apt to continue in the future. In
other words these school lessons can be considered aptitude
tests in discovering the possibilities of future music stu-
dents. Last month we published a story regarding what
is being done along this line in the Baltimore public schools
where there are now over 650 little tots taking piano lessons.
This project is underwritten by the Parent Teachers Asso-
ciations in that city and the lessons are 27c each. We
believe that the National Association of Music Merchants
can do nothing better than to appoint a committee or several
committees in various sections of the country to look
into this phase of building up future business. There is
going to come a time when every dealer will need a stimu-
lus and we know of no better method than to prepare the
way for future business than by starting children when they
are young in the art of playing the piano. In harmony
with this thought M. L. McGinnis. head of the McGinnis
Piano Co.. Minneapolis seems to have the right idea oi
displaying a large sign on which appears "Your Child
Should Study Music" on one side of which appears the
reasons: // ^Develops: Mind and Memory; Self Confidence;
Character and Culture; Leadership; Personal Charm; So-
cial Contacts; Success at School; A Profitable Vocation."
And on the other side of the sign under the caption "It
Encourages: Good Companionship; Business Opportunities;
Mental Alertness; Physical Relaxation; Interest in Higher
Things of Life; Happier and More Useful Life; Good
Thoughts." We commend Mr. McGinnis for this kind of
promotion, a real business builder not only for the present
but for the future.
THE MUSIC TRADE REVIEW, MAY, 1946
studying music, seven million of which are children, and
that eight million play the piano. These should be heart-
ening figures for the entire industry as it generally follows
through that the more that play the more will want to
play. Furthermore, there should be a field day for the
tuning profession for many years to come and those who
are learning the tuning profession in the various schools
that have been established could consider that they have
a bright future.
The J/lusic fliteck
REVIEW
Aptitude Training in Schools for Children
An Important Subject for JSAMM
W
Established 1879
CARLETON CHACE, Editor
M. A. Dooley
Alexander Hart
Technical Editor
Associate Editor
Betty B. Bonn
Circulation Manager
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20. N. Y.
Telephones: Cl rele 7 • 5842 - 5843 - 5844
MAY, 1946
Vol. 105
No. 5
Business —As We See It
W
HEN ihe piai
iano business was booming along a
feu years age
jo and production was steadily in-
ir
creasing the industry
engaged a publicity counsel
in order to bring the piano into the public limelight but it
seems that since there have been no new pianos for a few
years both newspapers and maga-
zines have published more about the
piano than ever before. Recently
there appeared in the New York
Times a story regarding a survey
made by the Northwestern Life In-
surance Co. of Minneapolis, Minn.,
in which the increased costs of pi-
anos, since the release of the indus-
try by the OPA, were disclosed. Of
course it is something when the
piano is mentioned at all in the
news columns of publications but
when an outsider takes the pains
Carleton Chace
to make a survey of what is going
on in the piano industry it's really what the boys call news.
This survey, which is printed on another page, besides
giving some interesting figures regarding piano produc-
tion also slates that nearly 65.000.000 United States families
will enjoy incomes of $2,500 or more, twice as many as
in prewar years, and that there are eleven million people
10
iTPflsincr thp
E HAVE not seen the answers
answer; to the question-
the Members of the
naire which was sent out to thi
(National Association of Music Merchants asking
what they would like to have discussed at the Convention,
but we have had several suggestions sent to us that have
included production problems, how more pianos can be pro-
duced, discussion on the proper height of the spinet piano,
national advertising, allocation of pianos to dealers by man-
ufacturers rather than opening up new accounts at this
time, etc.. etc. But there has been one question which seems
to have been overlooked entirely which in our estimation
is one of the most important. That is the teaching of
piano lessons in the public schools, starting the children
when they are young enough to determine whether they
are interested and are apt to continue in the future. In
other words these school lessons can be considered aptitude
tests in discovering the possibilities of future music stu-
dents. Last month we published a story regarding what
is being done along this line in the Baltimore public schools
where there are now over 650 little tots taking piano lessons.
This project is underwritten by the Parent Teachers Asso-
ciations in that city and the lessons are 27c each. We
believe that the National Association of Music Merchants
can do nothing better than to appoint a committee or several
committees in various sections of the country to look
into this phase of building up future business. There is
going to come a time when every dealer will need a stimu-
lus and we know of no better method than to prepare the
way for future business than by starting children when they
are young in the art of playing the piano. In harmony
with this thought M. L. McGinnis. head of the McGinnis
Piano Co.. Minneapolis seems to have the right idea oi
displaying a large sign on which appears "Your Child
Should Study Music" on one side of which appears the
reasons: // ^Develops: Mind and Memory; Self Confidence;
Character and Culture; Leadership; Personal Charm; So-
cial Contacts; Success at School; A Profitable Vocation."
And on the other side of the sign under the caption "It
Encourages: Good Companionship; Business Opportunities;
Mental Alertness; Physical Relaxation; Interest in Higher
Things of Life; Happier and More Useful Life; Good
Thoughts." We commend Mr. McGinnis for this kind of
promotion, a real business builder not only for the present
but for the future.
THE MUSIC TRADE REVIEW, MAY, 1946
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