Music Trade Review

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i &ADIO-
...ACCESSORIES
New Capehart Line
Now Being Shown
The first display of the post-war
Capehart line of radio phonographs
was held on March 5th and 6th at the
Waldorf Astoria Hotel, New York City.
It comprises a wide variety of period
models and the exhibit was visited
by hundreds of dealers throughout the
east. E. H. Vogel, vice president of
the Farnsworth Television and Radio
Corp., John H. Garceau, advertising
manager, I. C. Hunter, Capehart sales-
manager, Howard Cushing, midwest
representative and W. R. McAllister,
eastern representative wer among those
present to serve the many visitors.
Another display was held in Chicago
immediately following the New York
exhibit and others will be held in At-
lanta, Ga., Dallas, Texas, Los Angeles,
cal., San Francisco, Cal. and Denver,
Col.
Seventh Associated Store Has
Gala Opening in St. Peterburg, Fla.
Children's Record Bar
Boost England Bros. Sales
Carrying everything from "Monroe"
to Mozart with a special emphasis on
children's records" is the formula by
which England Bros., RCA Victor deal-
er in Pittsfield, Mass., have built a
thriving record business.
To facilitate display and merchan-
dising- of the largest quantities of
varied types of recordings, Manager
Bette Roan completely equipped the
shop with self-selection fixtures. Carry-
ing self-selection a step further and
utilizing extra counter surface, are
wooden "browse boxes" classifying con-
tents into "New Hits", "Polkas", "Cow-
boy" or any type single records.
For special emphasis on Children's
records, a miniature kiddies' record
bar was set up in the front of the de-
partment. Attractively decorated with
illustrations of favorite stories, the
circular record bar is sized and de-
signed for display of children's albums
and singles. Tvirg in with th? r^vman-
THE MUSIC TRADE REVIEW, MARCH, 1946
Officials
of Associated
Stores at Open ing of Seventh Store in St. Petersburg, fla.
A few days before Christmas the
St. Petersburg, Fla. store of the Asso-
ciated Stores, of which Charles M.
McCarthy is Music Sales Manager was
opened and attracted a large attend-
ance. A large business was done in
"Buyority Certificates", according to
Mr. McCarthy, an Associated method
of registering cash deposits on specific
merchandise for guaranteed delivery in
numerical order.
"Early customers" said Mr. Mc-
Carthy, who obtained low numbers
were as happy with their 'first-in-line'
reservations as they possibly could be."
Pianos, Records, Sheet Music, Radio
and Appliances are now handled and
other musical instruments will have a
separate department when they are
available. This is the 7th Associated
Store and Dick Manner formerly with
Good Housekeeping Shops is manager.
In the accompanying illustration
groyped around a Lester Betsy Ross
Blond Mahogany Spinet piano are
standing, left to right;—Herbert A.
Brennan, vice-president of Associated
Stores, Welburn Guernsey, president of
Associated stores, and Dick Wanner
manager of the St. Petersburg Store.
Seated, left to right; George Patterson,
Mayor of St. Petersburg and William
Davenport, manager of the St. Peters-
burg Chamber of Commerce.
ent promotion, England Brothers spon-
sors a weekly fifteen minute radio
program of stories available on records.
The program is followed up with a
poster display calling attention to the
record of the week.