Music Trade Review

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Pearson's, Indianapolis to Sell
Musical Instruments Exclusively
Within ninety days the Pearson Co.,
Indianapolis, Ind., will change its name
to the Pearson Music Co., and de-
vote its entire interests to selling mu-
sical instruments, according to M. J.
Newman, General Manager.
In addition the company will spend
$200,000 remodeling its store. A new
facade will extend the Pearson build-
ing north to Wabash St., a more al-
ready completed inside on the second
and third selling floors.
Work will soon commence on en-
larging the main floor, which will be
devoted etirely to sheet music, records,
small displays of pianos and such
musical accessories as violin strings,
clarinet reeds and other small articles
under the direction of Ernst Heber-
lein.
Modernized Front of Pearson's Store
Numerous air-conditioned booths for
record-listeners will be provided, and
the present balcony will be improved
and enlarged to afford ample space.
With the gradual closing out of their
furniture line, in this location, the firm
will devote the entire second and third
floors to musical instruments.
The second floor will display band
instruments in conditions conducive
to comfort.
Prospective purchasers will be able
to select instruments and try them out
in soundproof rooms. A complete line
of band and orchestra instruments,
including such well known brands as
Conn, Leedy and Gibson, for which
Pearson's are exclusive agents, will
be carried.
On the third floor, pianos and Ham-
mond organs will be displayed.
Among pianos handled exclusively
by Pearson's will be Mason & Hamlin,
Checkering & Sons, Steck, Lester, Win-
ter, Gulbransen, Estey, Hardman Peck
& Co., MirrApiano and others.
The fourth floor will continue to
house Pearson's growing music school,
which now has a total of 600 pupils a
week. Pearson's school gives instruc-
tion in all musical instruments.
Plans now under consideration pro-
vide for a recital hall, for the effective
display of television sets and the im-
proved radios that will soon be avail-
able.
Oter members of the executive staff
are M. A. Horseman, merchandise
manager; Gary Garelick, appliance
and radio buyer; Albert Helttam, cred-
it manager; Roy S. Kane, controller;
H. B. Huddleston, warehouse manager;
Jack H. Munro, advertising manager,
and Russell Fletcher, assistant adver-
tising manager and art director.
Three Views of the Interior of the New Pearson Store In Indianapolis, Ind.
THE MUSIC TRADE REVIEW, FEBRUARY, 1946
Macy Displays Janssen Piano
First showing of the new Janssen
MirrApiano was in the R. H. Macy &
Co. piano department, New York,
during the holidays, New York repre-
sentatives for this instrument.