Music Trade Review

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Cleveland M. T. Assn.
Holds 1st Meeting Since 38
By unanimous consent, it was agreed
that the election of new officers be
deferred until a later meeting.
A special meeting of the Cleveland
Music Trade Association was held at
Clark's Colonial Restaurant, 1007 Eu-
clid Avenue, Cleveland, Ohio, on Wed-
nesday, December 12th, 1945.
The meeting was called to order by
President Anthony L. Maresh, who
presided. Rexford C. Hyre was in his
chair as Secretary. The following firms
were represented: Hyde Music Com-
pany by Charles H. Hyde and Robert S.
Hyre; L. Janson Piano Company;
Kehrer Piano Company by M. P. Can-
tillon and Charles F. Horn; Maresh &
Son Piano Company by Anthony L.
Maresh, Sr., A. L. Maresh, Jr. and
Blake M. Sanford; Oahu Publishing
Company by Harry Stanley and Jack
Dixon; Sanborn Music Company by
V. J. Sanborn; Scherl & Roth by Max
Scherl; Schulte Music Studio by George
F. Schulte; Variety Music Mart by
F. J. Lomozik; Woodman Piano Com-
pany by E. E. Woodman and David M.
Woodman; and the Wurlitzer Com-
pany by F. L. Cronquist.
The minutes of the last meeting, held
on November 29, 1938, were read and
were approved as read.
President Maresh then told of four
things that he believed should be taken
up by this association as soon as pos-
sible, viz:
1. Secure immediate relief from OPA
regarding retail prices.
2. Government projects for housing
do not provide wall space nor big
enough doors, so that pianos can be
moved in.
3. The musicians union, headed by
Petrillo, must be convinced that they
should not fight the retail music mer-
chant.
4. The cost of sheet music should be
reduced.
Mr. Maresh then called attention to
the fact that many manufacturers were
selling direct to the consumers and not
through dealers.
Mr. Conquist suggested that the
Cleveland Music Trade Association in-
vite the Music Merchants Association
of Ohio to hold its 1946 convention in
Cleveland.
Upon motion duly made, the secre-
tary was instructed to extend such an
invitation at the January, 1946 meet-
ing 1 of the Ohio group.
Discussion then followed as to whe-
ther meetings should be held at noon
or in the evening and as to their fre-
quency. It was suggested by Mr. San-
born that a round table be established
for weekly meetings at noon.
It was decided to keep the dues
at $5 per year, with no associate
members.
With more than four hundred rep-
resentatives from 76 American dis-
tributors in attendance, the Zenith
Radio Corp., held a three day showing-
to its wholseale distributors of the new
Another human interest four color Zenith postwar radios, in December,
page advertisement by Wurlitzer is ap- and has accepted orders that will keep
pearing in several January issues of its factories humming for several
National Magazines including Better months, it has been announced by H.
Homes and Gardens. This one is en- C. Bonfig, vice president in charge of
titled "America, the Beautiful" and household radio.
"We had a complete line of new
shows children in the school room sing-
ing while the teacher accompanies them radios two weeks after V-J Day that
were designed during the war years
by our engineers," said Mr. Bonfig.
"However, we were so completely sty-
mied by the shortage of materials and
essential parts that it is only now we
are able to begin production.
"For this reason, we displayed and
took orders on only 26 of the 62 mod-
els which comprise our full line, and
limited orders on these 26 models to
$20,000,000 for delivery in the next
six months. When materials become
available to put our full line into pro-
duction, we expect to receive a sub-
stantial increase beyond the total of
$57,000,000 for household radios that
were ordered from us before the ma-
terial shortage restricted output."
THE MQSIC TRADE REVIEW, JANUARY, 1946
Zenith Distributors See
New Home Radios
Wurlitzer Jan. Adv. Features
"America, the Beautiful"
For a f u l l color reproduction of tbis inspiring
Wurlioer advertisement on Amrrici,
the Betutiful,
see cbe January issue of Better Homes & Gvdens
Magazine. Before long we hope to have the new
Wurliczer pianos which will be unsurpassed (or
(tylc distinction and musical excellence. Should you
need a piano right now. you are iovited to come in
and see our selection of fine used »nd reconditioaed
instruments at reasonable prices.
WURLTIZER
DEALIR'S NAME & ADDRESS
W> an raur wctara WWHHZt* OtU.lt
on a Wurlitzer piano. Counter cards
for dealers as well as newspaper mats
like the one reproduced herewith are
being furnished Wurlitzer dealers.
In his letter to the dealers, Hugh
Stewart, vice president and sales man-
ager of the De Kalb Division states:
"There has been no interruption; no
let up, in the high class promotion of
the Wurlitzer name and there will be
none from here on. In the January
(on the newsstands December 20) is-
sues of "Better Homes & Gardens" and
"House Beautiful;" also in "News
Week" in February, there will appear
the highly colorful, richly sentimental
advertisement "America, the Beauti-
ful" of which the enclosure is a re-
print—and others will follow.
Every Wurlitzer dealer and every
salesman, service man and teacher as-
sociated with him is bound to be bene-
fited by this consistent and long con-
tinued advertising of Wurlitzer for
there is no section of "America, the
Beautiful" that this Wurlitzer adver-
tising does not reach. Your own friends
and neighbors see and read it."
Three Gulbransen Models
For Fashionette Line
The Gulbransen Co., Chicago, 111.,
is developing a Fashionette line of
Spinets, one of which is the Classique
Gulbransen Clastlque Model
Model shown herewith. This is one of
three designs that will make up the
Fashionette line. Another is the Colo-
nial model which was recently fea-
tured in Gulbransen advertising. These
instruments, which are 37 inches high,
are furnished in Futura Blond Mahog-
any, Walnut and Mahogany. The
third design which will have an Early
American trend will be announced
shortly.