Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Mr. and Mrs. Lloyd Houston of Bed Music Store, Lawrence, Kansas, believe in proper display at all times
Proving [the) Value of Featuring
Classical Record Albums
B
Y FEATURING classical records,
especially classical albums, as
well as standard music, the Bell
Music Store, in Lawrence, Kansas, a
town of 15,000 people, has more than
weathered the storm which when the
war began threatened to engulf its
usual success. Once, also handling
refrigerators, the corner store where
these were displayed has now been
remodeled as a greeting card display
store and without pianos or musical
instruments the business has not only
progressed but steadily grown to such
proportions that its record stock is
three times as large as it was four
years ago, demand for popular rec-
ords far exceeds the supply and classi-
cal records and albums constitute
75 r r of the store's record business.
Lloyd Houston, manager of the
store, finds that it pays to carry plen-
ty of merchandise. "You can't sell it
if you don't have it" he says and to-
day aims to have at least a $3,500
stO ck of sheet music and a $2,000
stock of records at all times. Quite an
item for such a small town one might
think but with wartime delays in de-
liveries its safer says Mr. Houston and
"anyway we tried it with a small stock
and too many sales were permanently
lost," he added.
When war clouds gathered the scene
appeared rather dark but a silver lin-
ing also appeared when the enrollment
of the Fine Arts School at Kansas
LIniversity, located in Lawrence, com-
menced to increase with mostly girls
in attendance.
• .
Through arrangements with the
University, the Bell Music Store fur-
nishes supplies such as sheet music,
(Turn to Column 2, page 26)
A familiar sight In Lawrence Kansas, are window display* like this one by the Bell Music Store, which features classical record albums
MUSICAL
BULLETIN
CONCERT