Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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PIANOS ARE
MISSING THE BOAT HERE!
The Jesse French
PDQ Program for Piano Dealers
PROMOTION
National advertising—half pages
in House Beautiful, House & Garden, Etudt.
Local advertu mg helps.
DESIGN
All new 40-inch verticals,
ttsi%ntd by Alfons Bach, creator of designs
that break sales records.
These children can learn to play any instrument free except a piano.
The school will lend them any instrument free except a piano.
School boards all over the country spend millions yearly on bands
and band instruments because they have been sold on the value of
this kind of music by aggressive promotion. Piano sales to schools are
a drop in the bucket by comparison.
Every school child in America should have an opportunity'; to
become a musician, as a regular part of his school curriculum. And
his choice of instruments should include the piano, king of instruments.
Such a program can be accomplished only by industry-wide effort.
We of the, Jesse French organization stand ready to cooperate in any
workable.program. If you agree with our thinking on school music,
you may also like some of our thoughts about post-war piano selling.
Perhaps you should investigate a Jesse French franchise for your
community.
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QUALITY
Acoustical redesign pivgtam antt
ards supervised by Dr. William Braid White,
dean of piano acousticians.
PIANOS
Discontinued! An outstanding
ttu Fttnth model—one of many being discontinued
lu maki waj/ for the great new line.
48
DIVISION OF SELMER • NEW CASTLE, INDIANA
DEAlER AD NO 10
THE MUSIC. TRADE-- REVIEW, DECEMBER. 1945