Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
inter^Qlo.
announces
PIANOS
with the new
ALUM ATONE
plates
of strong,
light, modern
L
It has often been said that "Necessity Is The Mother Of Invention!
Never did this proverb prove so true as in the creation of the
new ALUMATONE piano plate.
In this emergency period of great piano scarcity, these new
plates materially increase our production so that dealers will
begin to receive increased shipments of pianos very shortly.
The inception of the ALUMATONE Plate, 80 lbs. lighter than
those of cast iron, goes back to February, 1944. At that
time, we received permission from W.P.B. to make some pianos.
However, we knew that if we were to ship pianos to our
dealers in satisfactory quantities, something would have to be
done about the shortage of piano plates. Our technicians went
to work. Months of investigation, research, experiment
followed. Finally, after intensive and exhaustive tests, in
collaboration with the metallurgists of the leading aluminum
company in the country, we proudly announce another
Winter & Company "First"—ALUMATONE, the aluminum
piano plate.
This is it!
In augmentirl| a 'o1lf ll !J{ip i pT|) F> 5l p i l t o plates with the ALUMATONE,
our satisfaction is not so much in scoring another Winter
"First" as it is in being able to make and ship our dealers
more pianos in shorter time.
ALUMINUM