Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PIANO BUSINESS
GOING TO KEEP ON WEARING
A HIGH COLLAR?
Prominent merchandising men in other fields have been amazed at
the archaic practices that still flourish in the piano business.
The Jesse French
PDQ Program JOT Piano Dealers
PROMOTION
National advertising—half pages
in House Beautiful, House & Garden, Etude.
Local advertiung helps.
DISION
All new 40-inch verticals,
designed by Aljons Bach, creator of designs
that break sales records.
"The old way is good enough for us —we've been making money
with it," seems to be the attitude of many piano people. But there
are aggressive manufacturers and dealers in the industry who violently
disagree with this attitude. They believe that only forward thinking —
adaptation of new methods and techniques —can build the piano
business back'to really big-time volume.
The 70-year old Jesse French organization is proud to be part of
this modern-thinking group. We are convinced that the old ways
must change if our industry is going to grow. The day of easy post-
war sales will not last forever. Piano people must get ready for strenu-
ous competition from other products.
If you agree that new ideas will build a bigger piano business, you
may want to find out if the Jesse French franchise is available in
your city.
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QUALITY
Acoustical re-design program "and
musical standards supervised by Dr. William Braid White,
dtan of piano acousticians.
PIANOS
DIVISION OF SELMEK • NEW CASTLE, INDIANA
pre-war Jttst
Discontinued! An outstanding
French model—one of many being discontinued
to make way/or the great new line.
DEALER AD NO. 9