Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 1941—VOL. 100, No. S—THE 2,740th ISSUE
WE MAY BE WRONG BUT NEVER IN DOUBT
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MEDALS AWARDED THE MUSIC TRADE REVIEW
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VERY now and then, our comments
that much piano selling is done via
gags, gets people bristling. Even
one of our contemporaries took us to
task for saying this, but it is noticed that
this paper now admits so much gagging that
it used editorials in July to deplore such
tactics. It asked that something be done
about it at the convention, and of course,
nothing was done . No association can touch
the topic of prices without getting into
trouble.
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might add that the pattern of piano
retailing in 1941, is just about the same
as in 1911, the only difference being
in the illustrations of the piano models.
We have urged for stream-lining of piano
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merchandising to keep pace with the styling
of the instruments, but it all simmers
down to the individual policies of each
dealer. There are piano dealers who run
Hotels with $2 a day rooms; other dealers,
have a minimum of $3 a day, and the stan-
dards of dealer operation are determined by
the dealer.
T is a rare piano mfr. who sits up nights
worrying how a dealer in Roaring
Gulch, Nev., is selling his pianos. If
that bird has in his wareroom stock
a couple of pianos that he advertises in
any type of a discount manner for store
traffic, and then hangs on the American step?
up formula, winding up with a proper sale,
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