Music Trade Review

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THE MUSIC TRADE REVIEW,
21
AUGUST,'Ml
Chicago &
Midwest
D. W. Kimball Pres. Adv. Mgrs. Club
promotion in 1942. Other ideas will be
discussed at a meeting which will be held
this Fall.
As there was no new business to trans-
act the meeting adiourned.
"Piano Vibe" a
New Instrument
A new musical instrument known as the
"Piano Vibe" was invented recently by
Jerry O'Connel and Carl Larson of De
The annual meeting of the Advertising ciation, but whose office does not handle
Managers Club of the National Piano advertising copy. The membership of the
Manufacturers Association was held on Club comprises the advertising managers
and the account executives from adver-
tising agencies who place and prepare
The new "Piano Vibe"
EARLE O. FAY. Vice-President
advertising for piano manufacturers.
In the past three years the Club has
become an important factor in the indus-
D. W. KIMBALL, President,
Advertising Managers Club of the N.P.M.A.
Thursday, Aug. 1st, President Joseph L.
Seltzer, presiding. After the report of Sec-
retary Lawrence H. Selz the election of
officers was held with David W. Kimball,
treasurer of the W. W. Kimball Co., elected
president. Earl O. Fay, advertising man-
ager of the Rudolph Wurlitzer Co., first vice
president, Carl Keppler, advertising
manager of Steinway & Sons, second vice
president and Carleton Chace, executive
editor of The Music Trade Review, secre-
tary.
The Advertising Managers Club was
formed three years ago to work out ad-
vertising promotions for dealers in col-
laboration with Lawrence H. Selz Organi-
zation which acts as publicity counsel to
the National Piano Manufacturers Asso-
Kalb, 111. The instrument contains a key-
board like a piano but the music it pro-
duces simulates the clear sweet tone of
the vibraphone or vibraharp.
The notes are separately damped on
the piano principle to permit playing with-
out discord. There is also a master damper
pedal which releases all dampers simul-
taneously permitting'full sustaining chords
or arpeggios.
Being only slightly larger than a celeste,
the new Piano-Vibe is portable and very
practical for orchestra work. The keyboard
folds conveniently into the case to save
space when the instrument is in transit.
The new Piano-Vibe is now being fea-
tured with Herbie Palmer's orchestra,
popular mid-west dance band.
HE Music Department of Drake Univer-
T
sity, Des Moines, la., has selected four
style B Story <& Clark spinet pianos. G. L.
D. W. Kimball is notified of his election
by Larry Selz
try and has recommended and promoted
many dealer aids the most important of
which is the "Spring Peak" Campaign
for which a kit is prepared for a dealer's
use during National Music Week. This
year over 800 of these kits were used and
the demand has steadily increased. It was
decided at the meeting to continue this
Bunt, Manager Piano Department of the
Davidson Co., Des Moines, la., made this
sale.
ERVYN H. REED, Story & Clark deal-
M
er of Sterling, Illinois, reports the
purchase of a style 40-E walnut Story &
Clark dynamic upright with acoustical de-
sign by Joseph Klepac, by the graduating
class of the Sterling Township High School
as a farewell present to the high school.
The gift was purchased for the enjoy-
ment of future student bodies.