Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NO-STRADDLE
JULY 1941—VOL 100, No. 7—THE 2,739th ISSUE
MEDALS AWARDED THE:
I
/ / • •
WAS mad at you on reading the
first paragraph of last month's edi-
torial, and was about to give you
a bawl-out, when I decided to
check into it. I averaged 8 persons out of
15 (you said 6) who did not know how many
notes on a standard piano, so what I
thought everyone knew I now find that only
half know. Guess I'll have to change my
retail advertising to a more elementary
type of copy - not that I'll try to sell piano
mechanism at $3 a note, and toss in the case,
but to go more into detail of what a piano
is and what it is for, if I mention a piano,
and half of the people don't know that it has
88 keys and complete playing mechanism,
then I have a great waste on the copy used
heretofore." Comment: many things in piano
EDITORIALS
WE MAY BE WRONG BUT NEVER IN DOUBT
MUSIC TRADE. REVIEW
biz are taken for granted within the in-
dustry; the piano sales story is told and re-
told so much that the tellers, imbued in their
own lore, think everyone knows it.
IANO production being up about
121
for this year, but the orders
from factories to supply houses
run from 169 to 190 . Retail piano
sales are not up 21
this year over last
indicating that factory shipments to deal-
ers are being stored against the future — a
very wise move on the part of dealers alert
and able to protect themselves on deliveries.
Mfrs. are also hedging on the future with
committments of supplies to take care of
a volume that is anticipated on what will
come in the fall.
P