Music Trade Review
Issue: 1941 Vol. 100 N. 7 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, JULY, 19 hi
39
Musaphonic Now Being Sold by Many
Representative Music Merchants
For the first time the General Electric 15 records intermixed, is equipped with a
Co., Bridgeport, Conn, will have an ex- special low-pressure tone arm weighing
hibit at the convention the feature of one ounce, assuring longer record life
which -will be the new and has a permanent sapphire needle. An
Musaphonic instrument exclusive muting device silences noises
which -was announced during automatic record change. Home
by the company late last recording equipment includes a micro-
year and which in the phone with special mixing control.
meantime is being suc-
The breakiront Chippendale cabinet
cessfully handled by with two record storage compartments
some of the leading stands 37 inches high is 39 inches wide,
music
merchants
and 20 inches deep. The choice of woods
throughout the country
including such houses as
Wm. Knabe & Co.. New
York. Barker Bros., Los
Angeles, J. L. Hudson
Fred A. Ray
C o . , Detroit M i c h . ,
Chickering & Sons, Bos-
ton and others- The distribution policy
behind this instrument includes service
direct from the manufacturer to its ap-
pointed dealers. The Musaphonic division
is managed by Fred A. Ray long exper-
ienced in the merchandising of de luxe
radio phonographs. Mr. Ray will also
supervise the exhibit which will be held
during the convention.
The Musaphonic instruments are built to
retail from $50 up. The new models differ
in most respects from ordinary instru-
ments, with exacting standards of preci-
sion, and tonal fidelity and convience of
operation. Each instrument is fully cus-
tom-built and must undergo rigorous in-
The Chippendale Champagne Musaphonic
dividual testing before its release. Each
with F M Translator on Top
is a separate piece of furniture craftsman-
ship, created to appeal to discriminating in which it is available include patine-
individual tastes. Every effort will be finished mahogany, walnut, and cham-
made to create and protect a limited num- pagne.
The Sheraton (Model 80), is a auto-
ber of quality dealerships. Specialty music
shops, department stores, interior decor- matic combination instrument represent-
ators, and purveyors of authentic custom- ing General Electric's utmost in modern
radio and record reproduction -while re-
built furniture are important outlets.
One of the three instruments recently taining the charm conceived and popular-
announced provides for the reception of ized in the early 18th century by Thomas
frequency modulation broadcasting in ad- Sheraton. High fidelity and exceptional
dition to standard amplitude modulation volume are obtained with a radio chassis
of 20 tubes, including rectifier, plus an
programs.
additional rectifier, and a home recording
Smallest of the new series is the Chip- indicator, audio power output available
pendale Chest (Model 20), a table type
offering two bands of radio reception.
Its chassis has six tubes, including a recti-
fier; a five-inch G-E Dynapower repro-
ducer; a continuously variable tone con-
trol; automatic volume control to minimize
fading and maintain a desired program
level; automatic tone compensation; man-
ual volume regulator and station selector;
with audio output of 4.5 watts.
^•B
MM,
Second in the Musaphonic series is the
Chippendale (Model 60), the radio chassis
for which employs 11 tubes including recti-
fier, plus an additional rectifier, and a
home recording indicator. This instru-
ment is a radio-phonograph combination
which also has provision for home record-
ing of either radio or original programs.
The record changer "roll out" drawer
on this model plays automatically up to
exceeds 50 watts. The serpentine design
cabinet provides two record storage com-
partments and is 37 inches high, 43 inches
wide, and 20 inches deep, and may be
had in mahogany with "Old World" an-
tique patine finish, and a custom model is
also available.
To promote the sale of these instru-
ments as well as the welfare of those
dealers handling them, page advertising
is being used in such mediums as "Arts
and Decoration" and "Spur". Further-
more a de luxe direct mail campaign for
the dealers use has been prepared which
includes three artistically designed mail-
ing pieces addressed personally in the
text to the prospect and displaying four
color reproduction's of the Musaphonic,
Sheraton and Chippendale models.
Because of the widespread consumer
and dealer interest in FM« the company
is making available to its dealers the FM
Translator known as Model 12.
Cleverly disguised as a series of
books, it can be placed on a bookshelf,
a nearby table or on top of any make of
radio or phonograph combination.
This unit embraces the full tuning
range of 42 to 50 megacycles, with six
automatic tuning keys in addition to the
manual tuning control. Nine tubes in-
cluding rectifier assures the utmost in
FM performance with an unsurpassed de-
gree of sensitivity and selectivity.
The cabinet is sturdily constructed and
is covered with maroon simulated leather.
Each bookfront is entitled in gold letter-
ing "Famous Composers" volumes I to
VIII inclusive.
All of these models will be on display
at the Hotel New Yorker during Conven-
tion Week.
Picks Prospects and Wins Bet
While discussing piano prospects with
Wurlitzer representative, Paul Teegarden,
Frank Clark. Jr., President Clark Bros.
Piano Co., Knoxville, Tennessee, said he
could tell good prospects from the bad
ones. He glanced over a list of prospects
and picked sixteen and made a little bet
with Paul that he could sell twelve out of
sixteen in a month. Frank won the bet.
J
m
HHHHBB
For 2 5 YEARS
^^k
^B
^H
WM
V
•
m "T1
^•^
Sec This Superior Line in
I B
F
Room 941
, HOTEL NEW YORKER
M.
July 29—Aug. 1st.
IB
PEERLESS ALBUM CO.
Supplying the
Phonograph Industry
with the best
RECORD ALBUMS
RECORD RACKS
RECORD CARRYING
CASES
NAMM CONVENTION
38 W. 21st St., New York City
THE MUSIC TRADE REVIEW, JULY, 19 hi
39
Musaphonic Now Being Sold by Many
Representative Music Merchants
For the first time the General Electric 15 records intermixed, is equipped with a
Co., Bridgeport, Conn, will have an ex- special low-pressure tone arm weighing
hibit at the convention the feature of one ounce, assuring longer record life
which -will be the new and has a permanent sapphire needle. An
Musaphonic instrument exclusive muting device silences noises
which -was announced during automatic record change. Home
by the company late last recording equipment includes a micro-
year and which in the phone with special mixing control.
meantime is being suc-
The breakiront Chippendale cabinet
cessfully handled by with two record storage compartments
some of the leading stands 37 inches high is 39 inches wide,
music
merchants
and 20 inches deep. The choice of woods
throughout the country
including such houses as
Wm. Knabe & Co.. New
York. Barker Bros., Los
Angeles, J. L. Hudson
Fred A. Ray
C o . , Detroit M i c h . ,
Chickering & Sons, Bos-
ton and others- The distribution policy
behind this instrument includes service
direct from the manufacturer to its ap-
pointed dealers. The Musaphonic division
is managed by Fred A. Ray long exper-
ienced in the merchandising of de luxe
radio phonographs. Mr. Ray will also
supervise the exhibit which will be held
during the convention.
The Musaphonic instruments are built to
retail from $50 up. The new models differ
in most respects from ordinary instru-
ments, with exacting standards of preci-
sion, and tonal fidelity and convience of
operation. Each instrument is fully cus-
tom-built and must undergo rigorous in-
The Chippendale Champagne Musaphonic
dividual testing before its release. Each
with F M Translator on Top
is a separate piece of furniture craftsman-
ship, created to appeal to discriminating in which it is available include patine-
individual tastes. Every effort will be finished mahogany, walnut, and cham-
made to create and protect a limited num- pagne.
The Sheraton (Model 80), is a auto-
ber of quality dealerships. Specialty music
shops, department stores, interior decor- matic combination instrument represent-
ators, and purveyors of authentic custom- ing General Electric's utmost in modern
radio and record reproduction -while re-
built furniture are important outlets.
One of the three instruments recently taining the charm conceived and popular-
announced provides for the reception of ized in the early 18th century by Thomas
frequency modulation broadcasting in ad- Sheraton. High fidelity and exceptional
dition to standard amplitude modulation volume are obtained with a radio chassis
of 20 tubes, including rectifier, plus an
programs.
additional rectifier, and a home recording
Smallest of the new series is the Chip- indicator, audio power output available
pendale Chest (Model 20), a table type
offering two bands of radio reception.
Its chassis has six tubes, including a recti-
fier; a five-inch G-E Dynapower repro-
ducer; a continuously variable tone con-
trol; automatic volume control to minimize
fading and maintain a desired program
level; automatic tone compensation; man-
ual volume regulator and station selector;
with audio output of 4.5 watts.
^•B
MM,
Second in the Musaphonic series is the
Chippendale (Model 60), the radio chassis
for which employs 11 tubes including recti-
fier, plus an additional rectifier, and a
home recording indicator. This instru-
ment is a radio-phonograph combination
which also has provision for home record-
ing of either radio or original programs.
The record changer "roll out" drawer
on this model plays automatically up to
exceeds 50 watts. The serpentine design
cabinet provides two record storage com-
partments and is 37 inches high, 43 inches
wide, and 20 inches deep, and may be
had in mahogany with "Old World" an-
tique patine finish, and a custom model is
also available.
To promote the sale of these instru-
ments as well as the welfare of those
dealers handling them, page advertising
is being used in such mediums as "Arts
and Decoration" and "Spur". Further-
more a de luxe direct mail campaign for
the dealers use has been prepared which
includes three artistically designed mail-
ing pieces addressed personally in the
text to the prospect and displaying four
color reproduction's of the Musaphonic,
Sheraton and Chippendale models.
Because of the widespread consumer
and dealer interest in FM« the company
is making available to its dealers the FM
Translator known as Model 12.
Cleverly disguised as a series of
books, it can be placed on a bookshelf,
a nearby table or on top of any make of
radio or phonograph combination.
This unit embraces the full tuning
range of 42 to 50 megacycles, with six
automatic tuning keys in addition to the
manual tuning control. Nine tubes in-
cluding rectifier assures the utmost in
FM performance with an unsurpassed de-
gree of sensitivity and selectivity.
The cabinet is sturdily constructed and
is covered with maroon simulated leather.
Each bookfront is entitled in gold letter-
ing "Famous Composers" volumes I to
VIII inclusive.
All of these models will be on display
at the Hotel New Yorker during Conven-
tion Week.
Picks Prospects and Wins Bet
While discussing piano prospects with
Wurlitzer representative, Paul Teegarden,
Frank Clark. Jr., President Clark Bros.
Piano Co., Knoxville, Tennessee, said he
could tell good prospects from the bad
ones. He glanced over a list of prospects
and picked sixteen and made a little bet
with Paul that he could sell twelve out of
sixteen in a month. Frank won the bet.
J
m
HHHHBB
For 2 5 YEARS
^^k
^B
^H
WM
V
•
m "T1
^•^
Sec This Superior Line in
I B
F
Room 941
, HOTEL NEW YORKER
M.
July 29—Aug. 1st.
IB
PEERLESS ALBUM CO.
Supplying the
Phonograph Industry
with the best
RECORD ALBUMS
RECORD RACKS
RECORD CARRYING
CASES
NAMM CONVENTION
38 W. 21st St., New York City
Future scanning projects are planned by the International Arcade Museum Library (IAML).