Music Trade Review
Issue: 1941 Vol. 100 N. 7 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, JULY, 1U1
10
TEN
w
'E have been wondering of late
whether the members of the
music industry and those of
the piano division particularly, real-
ize how fortunate they have been
up to the present time in the emer-
gency now in effect throughout the
country. As has been said our
greatest fear is fear itself to a great
extent. The piano industry is small
in numbers but tremendously big in
achievement and what, in our esti-
mation, assures continued progress
is the fact that it supplies the people
of this country with a commodity
Carleton Chace
which has become so necessary in
maintaining morale that the government will ponder well
before it crimps the industries facilities. Secondly, the
piano industry is not a metal working industry. Most of
its skilled labor is among the cabinet workers. Some steel
and copper is used but it is a negligable quantity, so small
in tonnage in comparison to that used in many other indus-
tries that its status is really its saving grace. As far as
plates are concerned, these are cast iron, very little of which
is used in defense material and as far as brass, nickle and
ivory are concerned there are certainly substitutes which
are already being used satisfactorily. So for these and other
reasons too numerous to mention here we believe that as we
are about to attend the 40th annual Convention of the
National Association of Music Merchants the trade can
look forward with sincere confidence to a profitable future,
with much more confidence in fact than many other affili-
ated industries.
years ago. It's strength is therefore threefold and is con-
tinually growing through the establishing of the regional
chapters throughout the country. This is creating a local
interest among dealers to devise ways and means to elimin-
ate unscrupulous trade practices and adopt policies which
will improve the operating status of the entire retail set-up.
If, as has been said, it should not be necessary to hold a
convention this year just for the sale of instruments there
should be more time for both dealers and manufacturers
to devote to adopting policies which will make for a better
business in the future. Therefore why not go to the con-
vention this year with some constructive thought in mind
and get some action on it. One matter should be the estab-
lishing of a minimum retail price for pianos, elimination of
the was-now advertising and the creating of a code of
ethics whereby the public will be made to realize that
a piano is worth more than $129, $168 or some of the
ridiculous prices at which they have been exploited even by
some of the most reputable dealers in the country. When
something of this kind is done the association will really be
accomplishing something.
Radio-Phonographs
to the Fore
'HAT the manufacturers of radio-phonographs and
records consider the music merchants the first line of
retail distribution for their sets is manifested in the
unusual interest which is being taken by them in the forth-
coming convention. With nearly 40 radio exhibitors the
merchants will have a wide variety of sets from which to
choose and many innoviatons will be displayed. The radio
industry is having plenty of manufacturing problems but
its progressiveness and enthusiasm for the future is as
Order at the
great as ever, one evidence of which is its eagerness to show
new models for new outlets in spite of these manufacturing
Convention
ITH the above firmly in mind we urge all dealers problems.
who have not made commitments to manufacturers
for instruments well in advance to go to the conven-
tion with the purpose to place their orders for Fall at that
time. Never in the history of the industry has this been more
important if dealers expect to have enough pianos to sell
during the busy fall season. This can also apply to those
who handle radio phonographs and records which may be
harder to get than pianos but will be found to sell just as
readily in case piano stocks become depleted. In other
words put a little defense program into effect for the
future and for your own benefit.
W
L
MUSIC IS ESSENTIAL
Practical
Conventions
E have heard it mentioned that as far as selling
pianos or other musical instruments is concerned
there would be no need to hold a convention this
year. In other words, the uppermost thought in the minds
of manufacturers concerning a convention is selling mer-
chandise and in the minds of the dealers buying merchan-
dise. But, is this really the main objective of a convention?
Shouldn't there be some constructive work done by the
Associations? This year the National Association of Music
Merchants has three times as many members as it did five
To Be Able to Visit Exhibits at the Convention
BE SURE AND REGISTER
and
WEAR YOUR BADGE
THE MUSIC TRADE REVIEW, JULY, 1U1
10
TEN
w
'E have been wondering of late
whether the members of the
music industry and those of
the piano division particularly, real-
ize how fortunate they have been
up to the present time in the emer-
gency now in effect throughout the
country. As has been said our
greatest fear is fear itself to a great
extent. The piano industry is small
in numbers but tremendously big in
achievement and what, in our esti-
mation, assures continued progress
is the fact that it supplies the people
of this country with a commodity
Carleton Chace
which has become so necessary in
maintaining morale that the government will ponder well
before it crimps the industries facilities. Secondly, the
piano industry is not a metal working industry. Most of
its skilled labor is among the cabinet workers. Some steel
and copper is used but it is a negligable quantity, so small
in tonnage in comparison to that used in many other indus-
tries that its status is really its saving grace. As far as
plates are concerned, these are cast iron, very little of which
is used in defense material and as far as brass, nickle and
ivory are concerned there are certainly substitutes which
are already being used satisfactorily. So for these and other
reasons too numerous to mention here we believe that as we
are about to attend the 40th annual Convention of the
National Association of Music Merchants the trade can
look forward with sincere confidence to a profitable future,
with much more confidence in fact than many other affili-
ated industries.
years ago. It's strength is therefore threefold and is con-
tinually growing through the establishing of the regional
chapters throughout the country. This is creating a local
interest among dealers to devise ways and means to elimin-
ate unscrupulous trade practices and adopt policies which
will improve the operating status of the entire retail set-up.
If, as has been said, it should not be necessary to hold a
convention this year just for the sale of instruments there
should be more time for both dealers and manufacturers
to devote to adopting policies which will make for a better
business in the future. Therefore why not go to the con-
vention this year with some constructive thought in mind
and get some action on it. One matter should be the estab-
lishing of a minimum retail price for pianos, elimination of
the was-now advertising and the creating of a code of
ethics whereby the public will be made to realize that
a piano is worth more than $129, $168 or some of the
ridiculous prices at which they have been exploited even by
some of the most reputable dealers in the country. When
something of this kind is done the association will really be
accomplishing something.
Radio-Phonographs
to the Fore
'HAT the manufacturers of radio-phonographs and
records consider the music merchants the first line of
retail distribution for their sets is manifested in the
unusual interest which is being taken by them in the forth-
coming convention. With nearly 40 radio exhibitors the
merchants will have a wide variety of sets from which to
choose and many innoviatons will be displayed. The radio
industry is having plenty of manufacturing problems but
its progressiveness and enthusiasm for the future is as
Order at the
great as ever, one evidence of which is its eagerness to show
new models for new outlets in spite of these manufacturing
Convention
ITH the above firmly in mind we urge all dealers problems.
who have not made commitments to manufacturers
for instruments well in advance to go to the conven-
tion with the purpose to place their orders for Fall at that
time. Never in the history of the industry has this been more
important if dealers expect to have enough pianos to sell
during the busy fall season. This can also apply to those
who handle radio phonographs and records which may be
harder to get than pianos but will be found to sell just as
readily in case piano stocks become depleted. In other
words put a little defense program into effect for the
future and for your own benefit.
W
L
MUSIC IS ESSENTIAL
Practical
Conventions
E have heard it mentioned that as far as selling
pianos or other musical instruments is concerned
there would be no need to hold a convention this
year. In other words, the uppermost thought in the minds
of manufacturers concerning a convention is selling mer-
chandise and in the minds of the dealers buying merchan-
dise. But, is this really the main objective of a convention?
Shouldn't there be some constructive work done by the
Associations? This year the National Association of Music
Merchants has three times as many members as it did five
To Be Able to Visit Exhibits at the Convention
BE SURE AND REGISTER
and
WEAR YOUR BADGE
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