Music Trade Review

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THE MUSIC TRADE REVIEW, MAY, 1H1
18
Housewife Excuse
Challenged by G-E.
Huston Honors Baldwin Artist
and Executives
A luncheon was recently held by the
Huston Baldwin Piano Stores of Mil-
waukee of which T. R. Huston is the head.
In addressing the group Mr. Huston
congratulated his organization on its suc-
cessful showing for the year 1940 which
The old complaint of the housewife
that she can't find time to play her piano
was knocked in the head when the Gen-
eral Electric Co. used the accompanying
advertisement in national magazines re-
cently. It also implies that one can be
cultured and still pursue their piano play-
ing as well as keep house when modern
devices are used to relieve the strain of
house work. Of all the advertisements
inserted by advertisers outside of the
She Washes Her Dishes
at the Piano!
T. R. Huston acts as toastmaster as well as host at dinner in honor of Baldwin executives.
Twenty five people attended the luncheon
which was given in honor of George W.
Lawrence, vice president of the Baldwin
Piano Co., Mrs. Irma Schenuit Hall, Bald-
win artist and Jack Donaworth, Baldwin
travelling representative, as well as
Mayor Carl F. Zeidler of Milwaukee who
is an ardent musician and was very active
with the Symphonic Male Chorus for
many years.
he said was considerably ahead of the
previous year in both sales of Baldwin
Acrosonic pianos and Estey organs for
which the house is state distributor. "For
this year," said Mr. Huston, "we have set
a quota twenty five per cent more than
we did last year and the way business
has started out it looks very much as if
we will make it."
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Blaine-Wildermuth Remodel
Toledo Warerooms
Blaine-Wildermuth, Inc., at 237 Ontario
Street, Toledo, O., have recently re-
modeled and redecorated their ware-
rooms. Additional space was secured and
Wildermuth and Mr. Brown have sold
pianos in Toledo for forty years. They
have recently taken on the Gulbransen
piano in addition to other lines. D. M.
New
Blaine-
Wildermuth
Wareroom
in
Toledo,
Ohio.
a special room and equipment installed
especially for refinishing and repairing
pianos. Under the corporate name, Whit-
ney-Blaine-Wildermuth, Inc., this con-
cern started in business in 1915 at 320
Superior Street. Later they moved to the
Newcomber Building on Adams and later
the building at Adams and Erie Street
was built for their use. They have been in
their present location, 237 Ontario Street,
since 1931. In 1929 the firm name was
changed to Blaine-Wildermuth, Inc. Three
years ago Preston P. Brown was taken
into the organization. Mr. Blaine, Mr.
Blaine is President,, Preston P. Brown is
Vice President, H. C. Wildermuth, Trea-
surer, and Glenn D. Bliss is District Man-
ager. The company devotes its interests
exclusively to the sale of pianos. Mr. Wil-
dermuth was President of the Ohio As-
sociation of Music Merchants two years
ago.
Reading from left to right, in the illus-
tration are: Henry C. Wildermuth, Trea-
surer; Mildred E. Cook, Office; Preston P.
Brown, Vice President; Chas. E. Roth,
Tuner; Frank Harmon, Refinisher; Glenn
D. Bliss, Sales Manager.
GENERAL © ELECTRIC
Unique General Electric Adv. Copy
piano industry, in which a piano has been
used, this one seems to strike an ingenius
and intrigueing keynote for the woman
who reads it.
Besserman Handling Sohmer
Pianos in New York
Harry P. Sohmer, president of Sohmer &
Co., New York, has announced the ap-
pointment of Phillip R. Besserman, 157
East 33rd St., New York as an authorized
Sohmer dealer. Mr. Besserman, returned
to the piano business three years ago
opening an attractive wareroom at the
above address. Besides the Sohmer, he
handles the Baldwin. Gulbransen, Winter
& Co., Musette and other lines.