Music Trade Review
Issue: 1941 Vol. 100 N. 4 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW, APRIL, 19Ul
Philadelphia Piano Orchestra to Tour
West Playing 12 Baldwin Grands
The Philadelphia Piano Orchestra has
played a number of engagements in the
past year—one a concert for Dr. Eugene
Ormandy and the Philadelphia Orchestra
members and Officers of the Philadelphia
Unique Organization Composed of 22 Talented Girls Play Orchestra Association in the Grand Ball-
Symphonic Music Arranged by Conductor Knisley
room of the Bellevue-Stratford Hotel. The
orchestra was selected from four hundred
rpHE Philadelphia Piano Orchestra, the played the Concerto "B" Flat Minor by musical organizations to entertain the
X only organization of its kind in the Tschaikowsky for piano and orchestra. Philadelphia Orchestra, at a luncheon
world composed of 22 talented girls who She is one of a few women pianist who given in their honor by the One Hundred
Club of Philadelphia.
The orchestra played a Seven Concert
Series at Town Hall. It has also played a
concert at Strawbridge & Clothier's Ex-
hibition Salon to an overflow audience of
The
4000 people, turning away 6000 people at
the elevators.
Philadelphia
Piano
Orchestra
Playing
on
Twelve
Baldwin
Grand
Pianos
play on 12 Baldwin grand pianos will
start on a Western tour on May 16th
where they play at the Syra Mosque
Temple in Pittsburgh, Pa. Its last concert
in the east was at Town Hall, Philadelphia
on March 27th.
The orchestra is conducted by the
Australian conductor. Carle Knisley.
Evelyn White, soloist of the orchestra
play this exceedingly difficult Concerto.
Mr. Knisley achieves Symphonic effects
with his skilfully designed arrangements
for Piano Orchestra. The girl members of
the Orchestra are graduates of many of
the leading Conservatories of Music
throughout the United States. Paris Con-
servatoire and Berlin is represented by
Aida Simone.
Spinets
Grands
Uprights
Consoles
IVERS & POND
POOLE
Est. 1880
Est. 1893
Distinguished old New England names which
carry National Prestige. These franchises are
assets to many dealers and can be to you.
IVERS & POND PIANO C O .
POOLE PIANO C O .
Cambridge, (Greater Boston), Mass.
PIANO ADS
(Continued from Page 11)
STYLE AND PRICE ON TWO ELEMENTS
There is "no sale" until the piano you
offer looks more attractive to your pro-
spect than the PRICE of the piano—than
the money the customer must give you.
Your prospect can buy as smart-looking
a piece of furniture for less money by in-
vesting in a desk or table. In a piano,
style and price are only two of the con-
siderations.
You probably are familiar with the
automobile manufacturer's ad which starts
off with these words: "Make a Date With
a Miracle!" The illustration shows a
pretty girl at the wheel of a car. The
copy goes on to say: "Try Chrysler's
Fluid Driving For Yourself" . . . "The big-
gest thrill in motoring!" Let's consider
what this automotive advertiser accom-
plishes. He DRAMATIZES the USE of the
product he wants to sell, and encourages
you to TRY IT FOR YOURSELF, and EN-
JOY its use.
Should you not likewise DRAMATIZE
the PIANO . . . its use, pleasure-giving,
and benefits . . . in YOUR advertising?
There are children in most homes. Most
parents wa"nt for their children greater ad-
vantages than they have had for them-
selves. The cost of education is one of
our big tax items, but we pay the costs
of education willingly. The average par-
ent who is able to do so will pay the price
of the piano if sold the educational and
other values.
Not all men and women respond to the
cultural appeal, but there are few who are
totally disinterested. Even in this demo-
cratic land of ours, there are few who are
totally uninterested in maintaining some
kind of relative social position; the most
humble of laboring men is interested in
being looked up to by his own friends.
In a recent issue of one of your trade
magazines, the advertisement to the trade
by a leading piano manufacturer told the
story of "Four rooms, bath and a $625
piano" . . . indicating recognition of the
broad market for good pianos. To sell
more, let's recognize all the elements of
sales appeal, and prepare our advertising
according to the known formula."
12
THE MUSIC TRADE REVIEW, APRIL, 19Ul
Philadelphia Piano Orchestra to Tour
West Playing 12 Baldwin Grands
The Philadelphia Piano Orchestra has
played a number of engagements in the
past year—one a concert for Dr. Eugene
Ormandy and the Philadelphia Orchestra
members and Officers of the Philadelphia
Unique Organization Composed of 22 Talented Girls Play Orchestra Association in the Grand Ball-
Symphonic Music Arranged by Conductor Knisley
room of the Bellevue-Stratford Hotel. The
orchestra was selected from four hundred
rpHE Philadelphia Piano Orchestra, the played the Concerto "B" Flat Minor by musical organizations to entertain the
X only organization of its kind in the Tschaikowsky for piano and orchestra. Philadelphia Orchestra, at a luncheon
world composed of 22 talented girls who She is one of a few women pianist who given in their honor by the One Hundred
Club of Philadelphia.
The orchestra played a Seven Concert
Series at Town Hall. It has also played a
concert at Strawbridge & Clothier's Ex-
hibition Salon to an overflow audience of
The
4000 people, turning away 6000 people at
the elevators.
Philadelphia
Piano
Orchestra
Playing
on
Twelve
Baldwin
Grand
Pianos
play on 12 Baldwin grand pianos will
start on a Western tour on May 16th
where they play at the Syra Mosque
Temple in Pittsburgh, Pa. Its last concert
in the east was at Town Hall, Philadelphia
on March 27th.
The orchestra is conducted by the
Australian conductor. Carle Knisley.
Evelyn White, soloist of the orchestra
play this exceedingly difficult Concerto.
Mr. Knisley achieves Symphonic effects
with his skilfully designed arrangements
for Piano Orchestra. The girl members of
the Orchestra are graduates of many of
the leading Conservatories of Music
throughout the United States. Paris Con-
servatoire and Berlin is represented by
Aida Simone.
Spinets
Grands
Uprights
Consoles
IVERS & POND
POOLE
Est. 1880
Est. 1893
Distinguished old New England names which
carry National Prestige. These franchises are
assets to many dealers and can be to you.
IVERS & POND PIANO C O .
POOLE PIANO C O .
Cambridge, (Greater Boston), Mass.
PIANO ADS
(Continued from Page 11)
STYLE AND PRICE ON TWO ELEMENTS
There is "no sale" until the piano you
offer looks more attractive to your pro-
spect than the PRICE of the piano—than
the money the customer must give you.
Your prospect can buy as smart-looking
a piece of furniture for less money by in-
vesting in a desk or table. In a piano,
style and price are only two of the con-
siderations.
You probably are familiar with the
automobile manufacturer's ad which starts
off with these words: "Make a Date With
a Miracle!" The illustration shows a
pretty girl at the wheel of a car. The
copy goes on to say: "Try Chrysler's
Fluid Driving For Yourself" . . . "The big-
gest thrill in motoring!" Let's consider
what this automotive advertiser accom-
plishes. He DRAMATIZES the USE of the
product he wants to sell, and encourages
you to TRY IT FOR YOURSELF, and EN-
JOY its use.
Should you not likewise DRAMATIZE
the PIANO . . . its use, pleasure-giving,
and benefits . . . in YOUR advertising?
There are children in most homes. Most
parents wa"nt for their children greater ad-
vantages than they have had for them-
selves. The cost of education is one of
our big tax items, but we pay the costs
of education willingly. The average par-
ent who is able to do so will pay the price
of the piano if sold the educational and
other values.
Not all men and women respond to the
cultural appeal, but there are few who are
totally disinterested. Even in this demo-
cratic land of ours, there are few who are
totally uninterested in maintaining some
kind of relative social position; the most
humble of laboring men is interested in
being looked up to by his own friends.
In a recent issue of one of your trade
magazines, the advertisement to the trade
by a leading piano manufacturer told the
story of "Four rooms, bath and a $625
piano" . . . indicating recognition of the
broad market for good pianos. To sell
more, let's recognize all the elements of
sales appeal, and prepare our advertising
according to the known formula."
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