Music Trade Review
Issue: 1941 Vol. 100 N. 12 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSIC TRADE REVIEW, PIANOS ONLY, DECEMBER, 1U1
12
SHONINGER
(ESTABLISHED 1850)
/ Outstanding for Quality /
FOR OVER 90 YEARS
AS DEPENDABLE TO
GIVE SATISFACTION
AS THE HISTORIC
MINUTE MAN TO
DEFEND LIBERTY
Hammond Makes
A Sale Regardless
It has been said that there is no oppor-
tunity in the piano business to attract the
younger generation. Refuting this has
been the experience of Homer Hammond,
son of Clarence S. Hammond, manager of
the Loeser & Co. piano department in
Brooklyn, who early this year opened a
store in Findlay, O. Young Mr. Hammond
before opening this store learned the
manufacturing end of the business in the
Winter & Co. plant in New York. Then he
learned the sales and merchandising
branch by selling pianos on Long Island
later becoming manager of the Loeser
branch in Garden City, L. I. Married at 21
and in business for himself at 25, his
ability to go after business is manifested
in a recent experience he had under
rather trying conditions.
An inquiry received by Winter & Co.
from their national advertising was sent
to Mr. Hamond. It came from Put in Bay
Island. The experience of getting there is
best left to Mr. Hammond's own words
who said:
"Mrs. Hammond and I got in the car
and headed for Put-in-Bay, planning to
take the ferry from Catawba Island, which
isn't an island at all. We arrived there and
the ferry wasn't running and the only way
to get to the island -was to charter a plane
from Port Clint to Put-in-Bay Island which
cost us ten dollars. Inasmuch as it was a
whole day wasted if I didn't get over to
see the prospect, I decided to gamble the
tGn spot and after much fuss (it was
storming) we finaly got there and made
the sale. Well. Put-in-Bay Island is the
most God forsaken place in the world.
About two hundred brave individuals
chose for some unknown reason to make
this their home. It has an area of the stag-
gering amount of three square miles."
Special Ruling on
Farmers 7 Payments
Style 40 Chippendale
Height 37"
NATIONAL PIANO CORP.
1200 Broadway
New York
October 23, 1941 the Federal Reserve
Board adopted a change in Consumer
Credit Regulations, which is important to
all piano merchants who sell to farmers.
Under this change—
1. The amount of the down payment
is left entirely to the discretion of the
farmer and the dealer. It does not
have to be 10' y down in cash.
?.. It no longer is required that the con-
tract calls for monthly payments.
3. That payments may be arranged en-
tirely to suit the income and the con-
venience of the farmer, provided at
least y 2 of the sale is to be paid for
within 9 months from date of sale,
and the balance within 18 months
from date of sale.
Please note, however, this applies only
to "a person who is engaged in agricul-
ture and derives income principally there-
from."
MUSIC TRADE REVIEW, PIANOS ONLY, DECEMBER, 1U1
12
SHONINGER
(ESTABLISHED 1850)
/ Outstanding for Quality /
FOR OVER 90 YEARS
AS DEPENDABLE TO
GIVE SATISFACTION
AS THE HISTORIC
MINUTE MAN TO
DEFEND LIBERTY
Hammond Makes
A Sale Regardless
It has been said that there is no oppor-
tunity in the piano business to attract the
younger generation. Refuting this has
been the experience of Homer Hammond,
son of Clarence S. Hammond, manager of
the Loeser & Co. piano department in
Brooklyn, who early this year opened a
store in Findlay, O. Young Mr. Hammond
before opening this store learned the
manufacturing end of the business in the
Winter & Co. plant in New York. Then he
learned the sales and merchandising
branch by selling pianos on Long Island
later becoming manager of the Loeser
branch in Garden City, L. I. Married at 21
and in business for himself at 25, his
ability to go after business is manifested
in a recent experience he had under
rather trying conditions.
An inquiry received by Winter & Co.
from their national advertising was sent
to Mr. Hamond. It came from Put in Bay
Island. The experience of getting there is
best left to Mr. Hammond's own words
who said:
"Mrs. Hammond and I got in the car
and headed for Put-in-Bay, planning to
take the ferry from Catawba Island, which
isn't an island at all. We arrived there and
the ferry wasn't running and the only way
to get to the island -was to charter a plane
from Port Clint to Put-in-Bay Island which
cost us ten dollars. Inasmuch as it was a
whole day wasted if I didn't get over to
see the prospect, I decided to gamble the
tGn spot and after much fuss (it was
storming) we finaly got there and made
the sale. Well. Put-in-Bay Island is the
most God forsaken place in the world.
About two hundred brave individuals
chose for some unknown reason to make
this their home. It has an area of the stag-
gering amount of three square miles."
Special Ruling on
Farmers 7 Payments
Style 40 Chippendale
Height 37"
NATIONAL PIANO CORP.
1200 Broadway
New York
October 23, 1941 the Federal Reserve
Board adopted a change in Consumer
Credit Regulations, which is important to
all piano merchants who sell to farmers.
Under this change—
1. The amount of the down payment
is left entirely to the discretion of the
farmer and the dealer. It does not
have to be 10' y down in cash.
?.. It no longer is required that the con-
tract calls for monthly payments.
3. That payments may be arranged en-
tirely to suit the income and the con-
venience of the farmer, provided at
least y 2 of the sale is to be paid for
within 9 months from date of sale,
and the balance within 18 months
from date of sale.
Please note, however, this applies only
to "a person who is engaged in agricul-
ture and derives income principally there-
from."
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