Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, OCTOBER, 19U
ERE is a piece of an advertisement
from Jordan's, the entire display
featuring this Chickering innova-
tion in piano design. The two
arrows, and the cross, are spotted by us, in
order to make clearer just what is the
"news" of the grand piano new styling. This
is a unique case design and piano closing
motif, which is worthy of special emphasis
and a more detailed presentation of just what
has been accomplished by the factory de-
signers; its function as an addition to the
THE NEW ...See bow
this awkward fea-
ture is artistically
eliminated in this fas-
cinating new design.
THE OLD...No/e the
clumsy sharp corner
of the lid occupying
unnecessary space.
JORDAN'S
styling of the room "housing" this grand, and
its general all-round import as a selling
feature by dealers. Very few are sufficiently
versed in the design of a grand to grasp
which of these cases is new. But a powerful
presentation of this style could be promoted,
in spite of the fact that most dealers sell both
case models. It is one of those "beams of
light" angles of grand promotion, and in
view of the new installment terms, the price
can be omitted. It will arouse all grand piano
interest, and the store traffic not able to pay
these prices . . . well, why waste white paper
telling smart piano dealers what to do from
then on?
LARGE financial company has
notified the radio trade that here-
after conditions are changed. In-
stead of 25
down, all paper
must show 33 1/3% down. Instead of run-
ning 10 months, the lease must run only 6
months, otherwise there will be no discount.
On a $150 set, the new arrangement figures
that $50 must be paid down, and that at
least $16.67 per month must be paid. No,
this didn't happen yesterday—the item is
from the Radio Journal of May, 1926. Much
worse, isn't it? We could print so many
quotes from the Journal covering the situa-
tion of 20 years or so ago to the comparative
problems of to-day, but we are not doing it
because the only value would be to prove that
there's nothing new. We have lots of pianos
and no business; we have lots of business
and no pianos—and all conditions at every
intermediate point. You'll notice that the old
timers have the least to say and do the least
complaining because they know if things are
terrible, the next move is to be better. And
when they are marvelous, the next move is
to be worse. A piano mfr. who has made an
astounding record during the past few years
gives this swell aid to personal poise: "I am
doing the best I can from day to day. I
figure tomorrow with my tongue in my cheek.
I am working under conditions to-day; to-
morrow's conditions are different and I'll
try to pick-up tomorrow in the morning."
A
ii
THE MUSIC TRADE REVIEW
Only Dealer Merchandising magazine in the piano business awarded five medals tor "the best"
Established 1879, and published monthly by Henderson Publications, Inc., at Radio City,
1270 6th Ave., New York, N. Y., U. S. A. Carleton Chace, Executive Editor. 1 year $2.
2 years $3. Also publishers of Radio Television Journal, Musical Merchandise, Parts.