Music Trade Review
Issue: 1941 Vol. 100 N. 1 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
W>7
REVIEW
N^-''O-
MEDALS AWARDED THE MUSIC TRADE REVIEW
ni|||||lll|i||ltf
Volume 100. Number 1
-ita m
January, 1941
I via*
Established 1879. and published monthly by Henderson
Publications. Inc., at Radio City, 1270 Sixth Ave.. New York,
U.S.A. 1 Year $2, Two Years $3. Carleton Chace, Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" for wholesalers.
Only trade publication in the piano business.
Awarded jive medals for "the best" in journalism.
jfrjl 1
Night Scene of the Unique Wareroom of the Holmes Co., Hempstead. L. I., showing the elaborate
Holiday decorations
2,733rd Issue
A
MAN gave me an argument the
other day by criticizing a
December comment that the
I trade would make 140,000
pianos in 1940—he said it would only
be 137,000 and that it is misleading for
dealers to hear about more pianos being
made than actually done. There is that
type of ingrowing mentality who would
rather win the argument than get the
order.
i
T is of no value to a dealer to know
whether the piano production
was a thousand or a million, ex-
cept as a generic guidepost on
over-all business operations. "How
many he sold" is the mental denomi-
nator, and any dealer who didn't sell
20% more pianos in 1940 than in 1939,
just didn't keep up with the parade.
Decimalitized, for accuracy, the in-
crease is 18.42% in numbers, but we
believe that a 15% increase in dollar
sales is about right for the 20% in-
crease in numbers of pianos.
A
MAN can walk into a store and
make 2 statements on grands,
both of which are different;
' both of which are truthful,
and yet only one is accurate — figure
that one out. He could tell you that
grand production is "down" in 1940
vs. 1939—from 17% to 14%. He could
tell you that the grand production is the
same for both 1940 and 1939, and also
THE
W>7
REVIEW
N^-''O-
MEDALS AWARDED THE MUSIC TRADE REVIEW
ni|||||lll|i||ltf
Volume 100. Number 1
-ita m
January, 1941
I via*
Established 1879. and published monthly by Henderson
Publications. Inc., at Radio City, 1270 Sixth Ave.. New York,
U.S.A. 1 Year $2, Two Years $3. Carleton Chace, Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" for wholesalers.
Only trade publication in the piano business.
Awarded jive medals for "the best" in journalism.
jfrjl 1
Night Scene of the Unique Wareroom of the Holmes Co., Hempstead. L. I., showing the elaborate
Holiday decorations
2,733rd Issue
A
MAN gave me an argument the
other day by criticizing a
December comment that the
I trade would make 140,000
pianos in 1940—he said it would only
be 137,000 and that it is misleading for
dealers to hear about more pianos being
made than actually done. There is that
type of ingrowing mentality who would
rather win the argument than get the
order.
i
T is of no value to a dealer to know
whether the piano production
was a thousand or a million, ex-
cept as a generic guidepost on
over-all business operations. "How
many he sold" is the mental denomi-
nator, and any dealer who didn't sell
20% more pianos in 1940 than in 1939,
just didn't keep up with the parade.
Decimalitized, for accuracy, the in-
crease is 18.42% in numbers, but we
believe that a 15% increase in dollar
sales is about right for the 20% in-
crease in numbers of pianos.
A
MAN can walk into a store and
make 2 statements on grands,
both of which are different;
' both of which are truthful,
and yet only one is accurate — figure
that one out. He could tell you that
grand production is "down" in 1940
vs. 1939—from 17% to 14%. He could
tell you that the grand production is the
same for both 1940 and 1939, and also
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