Music Trade Review
Issue: 1940 Vol. 99 N. 2 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
these women would begin to fill the audito-
rium an hour before lessons began, during
which time our pianist interspersed his play-
ing with talks on our newest models. From
time to time he'd inject a community sing.
We have also done this for four consecutive
THE MUSIC TRADE REVIEW, FEBRUARY, 19.W
be a necessity. In four years we have had but
one delinquent account.
"After their years of usefulness, many of
the large uprights and players are being taken
from us by various institutions in our commu-
nity and the cases made into attractive pieces
American Walnut Association, ad-
dressed the guests on "Styling." At the
termination of his address he displayed
several lantern slides showing various
types of period furniture as well as
The banquet and evening session of the Eastern Sales Clinic
years. These cooking classes totalled more of furniture, such as cabinets, tables, desks, period model pianos. He also distributed
than 27,000 enrollments yearly. We have had etc., which are used by these institutions. So booklets on period and modern design.
to the very end—the PIANO brings happiness
good results from this media.
Commenting on Mr. Green's able ad-
"Our accounts are practically 100% paid to to all."
dress,
William Zaiser, internationally
Burdett Green, Secretary of the
date, which proves to me that the piano must
known designer, who has produced
many of the new Wurlitzer designs,
stated:
Guard Against Short Design Swings
The piano has been an instrument of singular
interest to me for many years. As designer,
I have participated in the development of the
small grand of twenty years ago, the tremen-
dous interest in the special pianos on custom
order through the nineteen twenties—and in
recent years in the verticals that have done
so much to revive the dwindling market.
"During that time tremendous changes have
taken place in the industry. Today's instru-
ment, in its form and size is highly adaptable
to design and to sizes of our homes and pocket-
books.
"In acting as commentator to the address
just given by Mr. Green I would like to* em-
phasize that one of the main currents influ-
encing the piano today, and likely for years
to come, is that of the 18th century. To
confine this type more closely, I would say
that it was related to the forming period of
our Federal Government. It was illustrious
with such names as Goddard, Mclntyre, Wil-
liam Savery and Duncan Phyfe. The work of
this period, wrapped as it is in events of great
importance to us, is the purest of our Amer-
ican tradition and has exerted a long and con-
tinuous influence on our architecture and de-
sign.
"Having seen a great many false starts in
one direction or another, heralded by the dec-
orators from year to year, I would advise you
against short swings in design. I can re-
member many of them, new Classic, Regency,
Late Empire, French Provincial and recently,
as Mr. Greene has pointed out, Swedish Mod-
ern. They undoubtedly serve the decoration
well, and those markets turn over faster than
the piano market, but none of them have a
long term effect.
"Modern design, however, has persisted
through all these movements from year to
year and this fact alone should focus our at-
12
these women would begin to fill the audito-
rium an hour before lessons began, during
which time our pianist interspersed his play-
ing with talks on our newest models. From
time to time he'd inject a community sing.
We have also done this for four consecutive
THE MUSIC TRADE REVIEW, FEBRUARY, 19.W
be a necessity. In four years we have had but
one delinquent account.
"After their years of usefulness, many of
the large uprights and players are being taken
from us by various institutions in our commu-
nity and the cases made into attractive pieces
American Walnut Association, ad-
dressed the guests on "Styling." At the
termination of his address he displayed
several lantern slides showing various
types of period furniture as well as
The banquet and evening session of the Eastern Sales Clinic
years. These cooking classes totalled more of furniture, such as cabinets, tables, desks, period model pianos. He also distributed
than 27,000 enrollments yearly. We have had etc., which are used by these institutions. So booklets on period and modern design.
to the very end—the PIANO brings happiness
good results from this media.
Commenting on Mr. Green's able ad-
"Our accounts are practically 100% paid to to all."
dress,
William Zaiser, internationally
Burdett Green, Secretary of the
date, which proves to me that the piano must
known designer, who has produced
many of the new Wurlitzer designs,
stated:
Guard Against Short Design Swings
The piano has been an instrument of singular
interest to me for many years. As designer,
I have participated in the development of the
small grand of twenty years ago, the tremen-
dous interest in the special pianos on custom
order through the nineteen twenties—and in
recent years in the verticals that have done
so much to revive the dwindling market.
"During that time tremendous changes have
taken place in the industry. Today's instru-
ment, in its form and size is highly adaptable
to design and to sizes of our homes and pocket-
books.
"In acting as commentator to the address
just given by Mr. Green I would like to* em-
phasize that one of the main currents influ-
encing the piano today, and likely for years
to come, is that of the 18th century. To
confine this type more closely, I would say
that it was related to the forming period of
our Federal Government. It was illustrious
with such names as Goddard, Mclntyre, Wil-
liam Savery and Duncan Phyfe. The work of
this period, wrapped as it is in events of great
importance to us, is the purest of our Amer-
ican tradition and has exerted a long and con-
tinuous influence on our architecture and de-
sign.
"Having seen a great many false starts in
one direction or another, heralded by the dec-
orators from year to year, I would advise you
against short swings in design. I can re-
member many of them, new Classic, Regency,
Late Empire, French Provincial and recently,
as Mr. Greene has pointed out, Swedish Mod-
ern. They undoubtedly serve the decoration
well, and those markets turn over faster than
the piano market, but none of them have a
long term effect.
"Modern design, however, has persisted
through all these movements from year to
year and this fact alone should focus our at-
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