Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
17
THE MUSIC TRADE REVIEW, DECEMBER, 1U0
Chicago &
Midwest
N innovation in department-store
shopping has been introduced by
A
the Mabley & Carew Co., Cincinnati, O.,
located in the Carew Tower in that city.
Daily, during shopping hours, the music
of an unseen Hammond electric organ is
heard on all floors of the store.
Mabley & Carew originally acquired a
Hammond organ for use in store-wide
meetings, for Christmas Carol singing,
and in various sections of the store. As a
result of a singular feat of engineering,
the music of the instrument can now be
heard throughout the store simultane-
ously.
From a sound-proof cubicle on the top
floor of the store, the Mabley & Carew
organist sends forth his daily programs
of musical selections to the six floors
of the store, including the basement
store. With a B 40 Power Cabinet as
monitor, the organ music is transmitted
to reproducers, situated in advantageous
positions in the various departments of
the store.
The transmission is effected by means
of a cable attached to a plug which termi-
nates in the sixth-floor organ room. The
cable is stretched from the small room
throughout the entire store. On special
occasions the cable is extended to the
carew Tower Arcade, a passageway be-
tween Cincinnati's busiest streets. The
Hammond organ is then moved to the bal-
cony, high above the foyer, from which
the organist, often as accompanist to the
Mabley Chorus, pays musical tribute to
•he event of the hour.
* * *
USY factory in the midwest is that
of the Jesse French Corp., Newcastle,
Ind. Said H. Edgar French, President,
recently:
"So far as we can see, it appears that
every factory in the country is sold up
-way beyond expectations.
"I hardly know what to say about such
a situation because the number of pianos
B
shipped the remainder of this season is
going to depend almost entirely on the
supply houses, as lack of supplies seems
to be troubling every manufacturer. This
is one year -when dealers must realize
that the situation is just as it is stated.
And it will not profit them anything this
year to go shopping around, because
every manufacturer will very naturally
give his old customers preference as a
measure of appreciation for previous
business.
"As far as we are concerned we have
more unfilled orders on hand now than
we have had any time in the last ten
years."
* * *
HE Music Merchants Association of
Ohio has appointed the following as a
Fair Trade Committee:
Leslie L. Steward of Columbus, Chair-
man; Ray S. Erlandson of Cincinnati, Vice-
Chairman; Ben C. Winters of Youngstown;
Frank W. Kimmel of Cleveland; Wm. W.
Smith of Toledo.
This committee considers all complaints
against unfair trade practices which must
be presented in writing to the Executive
Office of the Association. Complainant
and •witnesses are then given a hearing
before the Committee.
Upon the filing of the complaint the Ex-
ecutive Manager makes an investigation
and then will assist the complainant to
properly preface his complaint and affi-
davits.
After the complaint is filed the Com-
plainee is notified by the Executive Man-
ager by registered mail who is given two
weeks to answer the complaint.
A date is them set for the hearing at
the next regular meeting of the com-
mittee. The committee meets on the first
Monday of each month from September
to May.
If the complainee complies with such
recommendations as may be made by
the committee within 30 days, a violation
will be made in the records of the com-
T
plaint but should complainee fail to com-
ply, a concise report, finding and recom-
mendation of the Committee shall be pub-
lished in the monthly bulletin issued by
the Association.
All hearings will be private.
HE Everett Orgatron was designated
T
as the official organ of the 1940 Inter-
national Walther League Convention held
at the Stevens Hotel, Chicago, recently.
This was the 48th annual Convention of
this splendid organization which is made
up of about 100,000 young people in the
Lutheran Synodical Conference.
The Orgatron, 'with one of the country's
finest organists. Gene Alders, at the con-
sole, furnished accompaniment through-
out the entire Convention.
Whenever organ music and accompani-
ment were needed Mr. Alders performed
superbly at the Orgatron. Services and
programs were held in both the Grand
Ball Room and the Boulevard Room.
N page 96 of the November 1940
O
issue of House Beautiful appears a
full color page featuring the Wurlitzer
Spinette Model 800 illustrating this pop-
ular mocM with book backs and also with
the veneer panels. In page 62 of the same
issue appears a full color illustration of
the Wurlitzer Spinette Model 540 in the
Ivory Washable House at Rockefeller
Home Center, New York City. Thousands
will visit this unique display of modern
home furnishings.
In the article "How to Choose a Piano,"
a Wurlitzer Spinette Model 800 is illus-
trated as one of the seven most popular
types of present day pianos. This favor-
able publicity for Wurlitzer models builds
greater public acceptance and helps
dealers and their salesmen.
Board of Control Meeting
The Board of Control of the National
Association of Music Merchants will hold
its mid-year meeting at the Hotel New
Yorker, New York on January 14th. A
meeting of the executive committee of the
National Piano Manufacturers Associa-
tion will also be held during that week
possibly on January 15th.