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Music Trade Review

Issue: 1940 Vol. 99 N. 12 - Page 11

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, DECEMBER, 19W
Membership Drive
{Continued from Page 9)
individual problems or where unfair trade
practices are concerned. In case of the
latter investigations are promptly made
and if such cases are found detrimental
to good business ways and means are
devised to have them eliminated immedi-
ately.
DETRIMENTAL LEGISLATION WATCHED
Another very important function of the
association is that of watching for legis-
lation both national or state, that may
prove detrimental to the dealers interest.
During the last world war, N.A.M.M.
assisted in keeping musical merchandise
off the "non-essential" list. The Associa-
tion may be called upon at any time to
serve the music industry in a similar
capacity. Today, music merchants are
exempt from the "Wage & Hour" provi-
sions of the National Labor Law, but the
matter may need attention at some future
date. These are only two examples of the
many ways in which N.A.M.M. has taken
part in the protection of the dealers busi-
ness.
ADV. CAMPAIGN AND CLINICS
The Association also helps to promote
the Annual Spring Peak Campaign dur-
ing National Music Week and in coopera-
tion with the National Piano Manufac-
turers Association makes available valu-
able advertising and sales material which
otherwise would cost you a great deal of
money.
It also cooperates fully in conducting
the Retail Piano Salesmen's Clinics
throughout the country to assist merchants
in getting new and productive ideas for
their salesmen.
It is also the National Association of
Music Merchants that conducts the Annual
Convention and Music Trade Show which
affords an opportunity for dealers to view
every type of musical instrument under
one roof. In addition to many events of
interest, special meetings are arranged
during convention time where the music
dealer may hear matters of vital impor-
tance to his busines discussed by com-
petent speakers.
Regarding this drive Mr. Felder recently
stated:
"We are facing trying times in view
of what is going on in the world around
us. It is essential, therefor, that the music
merchants throughout the country present
a concerted front through their organiza-
tion the National Association of Music Mer-
chants so as to be ready for any emer-
gency which may arise whether in priority
legislation, taxes or what not. Our success
depends on how strong we are and our
strength depends on the size of our mem-
bership. We have progressed healthily
during the past two years and have ac-
complished much, but many more impor-
tant services to dealers can be put into
operation if we have a strong representa-
tion in all parts of the country. The cost
is so small in proportion to the benefits
derived that I believe, that particularly
at this time, every dealer should join.
11
A Message to The
Dealers of America
from R. C. ROLFING, President
National Piano Manufacturers Association
HRISTMAS Greetings and heartiest
congratulations to all the piano
dealers of America. The piano is still a
vital factor in the musical life of America.
To you belongs the credit for a substantial
increase in sales over last year. For your
sincere cooperation and timely support,
the manufacturers are truly grateful.
We manufacturers are looking forward
to 1941 with a feeling of optimism and
confidence. Nineteen Hundred and Forty-
One can and will be a banner year for
all of us who are engaged in the manu-
facturing and retailing of pianos.
Here's to 19411 May it be a happy and
prosperous year for all of you.
R. Q.
R. C. RolKng
Christmas and New Year Greetings -
from
W. H. BOWLES, President
National Piano Travelers Association
O
N behalf of the National Piano
Travelers Assocation, I extend to
the piano dealers of America our best
wishes for a very merry Christmas and
Happy New Year.
We are finishing up one of the biggest
years we have had in a very long time
and all indications point to even a big-
ger business next year.
The main object of the Piano Travelers
Association, since its rebirth two years
ago, has been to build up the member-
ship of the National Music Merchants
Association and we will continue using
all our efforts along this line. We feel
the stronger we can make the Merchants
Asociation, the stronger the piano busi-
ness will be.
May I take this opportunity to urge all
merchants who do not belong to the
National Association of Music Merchants
to join now.
W. H. Bowies
Survey Shows
Piano a Favorite
The Concert Program Magazine recent-
ly made a survey of our 2000 leading in-
dustrialists to ascertain what kind of mu-
sic and what instruments these executives
preferred. It was disclosed that 75% pre-
William H. Bowles
ferred classical music, 20% liked all mu-
sic and but 5% enjoyed popular music
the best.
Over 33 1/3 per cent said they played
an instrument or sang and of that num-
ber 29% stated they played the piano.
The piano was also adjudged the favorite
instrument by a large majority.

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