Music Trade Review
Issue: 1940 Vol. 99 N. 11 - Page 21
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, NOVEMBER,
Changes in
Steinway Personnel
Theodore Cassebeer Retires:
Vietor Now Factory Manager
Bilhuber Ass't.
Three Stein ways in U. S. Service
Announcement has been made of the
election to the vice presidency as well as
Col. Vietor saw service with "Squadron
A" on the Mexican Border in 1916 and in
the first World War was overseas with the
6th Cavalry of the A.E.F.
His grandfather, Albert Steinway, saw
service in the Civil War as a private in
the 7th Regiment N.G.S.N.Y., and later as
2nd Lieutenant of the 5th Regiment of
Volunteers.
Paul Eilhuber many years technical ex-
pert at the Steinway factory has been ap-
pointed his assistant.
On October 17, 1940. Mr. Bilhuber was
also chosen to fill the vacancy in the
Board of Directors of this house caused by
the retirement of Mr. Cassebeer.
Mr. Bilhuber, who is a first cousin of
Mr. Cassebeer, entered the employ of
Steinway & Sons in 1910 after completing
engineering studies at Columbia Univer-
sity. He was born in New York City on
March 31, 1889 and was Assistant to the
late Henry Ziegler from 1526 until Mr.
Ziegler's death, and there laid the founda-
tion for his subsequent accomplishment.
Mr. Bilhuber drew the scale for the
Steinway Model S grand, which was
brought out in 1936, as well as the scales
for the Steinway Pianino and the Model
"40" verticals, brought out in 1939 and
1940. In 1920 he was sent to London to
equip and install the London Factory and
workshop of Steinway & Sons.
Mr. Bilhuber is a veteran of the last
world war having served overseas in the
A.E.F. 1918-1919 as Sergeant in the
311th Infantry. He has been a member of
the American Society Mechanical Engi-
neers since 1922. Secretary of Wood In-
dustries Division A.S.M.E. 1923-1927. and a
Member of the Acoustical Society of
America. He has contributed many papers
21
"Air Corps Detachment, Institute of Aero-
nautics' at Jackson. Miss. There he will
undergo 9 to 12 months training in aero-
nautics, at the end of which a commission
as 2nd Lieutenant in Reserve of the Regu-
lar U. S. Army awaits those who pass the
rigid requirements of the work.
Charles G. Steinway (of the 5th genera-
tion), is the great great grandson of the
founder of the House of Steinway, Henry
Engelhard Steinway, and the grandson of
the late Charles H. Steinway, President of
Steinway and Sons from 1896 to 1919. The
House of Steinway was founded in 1853
in New York City.
Theodore D. Steinway is a member of
the famed Squadron A of New York City,
now 101st Cavalry, New York National
Guard. He awaits his call for one year's
training in camp in accordance with the
National Defense measures. Theodore D.
Steinway is of the 4th generation, son of
Theodore E. Steinway, present President
of the House.
Urges Travelers
to Help Clinics
W. H. Bowles. President of the National
Piano Travelers Association has sent a
letter to all members of that association
urging them to cooperate in every respect
toward the success of the retail sales-
Paul H. Bilhuber
men's clinics which -will be held through-
out the country during 1941 and spon-
factory manager of Lt. Col. Frederick A.
sored by National Piano Manufacturers
Vietor of Steinway & Sons, New York who
and Music Merchants Association, and
is also a director of this illustrious house.
suggesting that instead of taking custo-
Col. Vietor for many years assistant
mers out at the day of these meetings
factory manager succeeds Theodore
that travelers keep them in the meetings.
Cassebeer who retired last month after a
"The Clinics planned for 1941," says
Mr. Bowles "have been carefully worked
out by committes of both of the above
associations cooperating with Larry Selz
and promise to be far more instructive
and valuable to the retail salesman than
ever before." Clinics "will be held as fol-
lows:
February 10, St. Louis, New Hotel Jof-
ferson; February 13, Fort Worth. Hotel
Texas; February 18, Los Angeles, Biltmoro
Hotel; February 21, San Francisco, Hotel
St. Francis; February 24, Portland, Hotel
Multnomah; March 3, Washington, Willard
Hotel; March 7, Chicago, Stevens Hotol;
March 17, Cincinnati, Netherland Plaza;
March 20, Atlanta, Henry Grady Hotel-
March 24, New York, Hotel New Yorker;
March 31. Boston, Parker House.
"The more successful these Clinics can
be made the better fitted the salesman
will be to close sales—the more pianos
sold the better for us.
"While they tell me that the Travelers
did a good job of cooperating in connec-
Charles G. Steinway
Theodore D. Steinway
tion with the last clinics held, I understand
long career as manager of the Steinway and technical articles to Journal of Acous- there were a few exceptions where
tical Society, Mechanical Engineering, and travelers actually took dealers out of the
factories.
At present Col. Vietor who is second in other publications. He holds ten U. S. and meetings and I want to urge all of you to
see that there is no reoccuence of this.
command of the 101st Calvary, New York Foreign Patents.
Bring these clinics to the attention ot
Two other members of the Steinway
National Guard is awaiting the call of his
regiment for Federal Service. (Photo on family are now in training. On October your dealer customers and urge them to
15, 1940. Charles G. Steinway joined the attend with their salesmen."
Page 9).
THE MUSIC TRADE REVIEW, NOVEMBER,
Changes in
Steinway Personnel
Theodore Cassebeer Retires:
Vietor Now Factory Manager
Bilhuber Ass't.
Three Stein ways in U. S. Service
Announcement has been made of the
election to the vice presidency as well as
Col. Vietor saw service with "Squadron
A" on the Mexican Border in 1916 and in
the first World War was overseas with the
6th Cavalry of the A.E.F.
His grandfather, Albert Steinway, saw
service in the Civil War as a private in
the 7th Regiment N.G.S.N.Y., and later as
2nd Lieutenant of the 5th Regiment of
Volunteers.
Paul Eilhuber many years technical ex-
pert at the Steinway factory has been ap-
pointed his assistant.
On October 17, 1940. Mr. Bilhuber was
also chosen to fill the vacancy in the
Board of Directors of this house caused by
the retirement of Mr. Cassebeer.
Mr. Bilhuber, who is a first cousin of
Mr. Cassebeer, entered the employ of
Steinway & Sons in 1910 after completing
engineering studies at Columbia Univer-
sity. He was born in New York City on
March 31, 1889 and was Assistant to the
late Henry Ziegler from 1526 until Mr.
Ziegler's death, and there laid the founda-
tion for his subsequent accomplishment.
Mr. Bilhuber drew the scale for the
Steinway Model S grand, which was
brought out in 1936, as well as the scales
for the Steinway Pianino and the Model
"40" verticals, brought out in 1939 and
1940. In 1920 he was sent to London to
equip and install the London Factory and
workshop of Steinway & Sons.
Mr. Bilhuber is a veteran of the last
world war having served overseas in the
A.E.F. 1918-1919 as Sergeant in the
311th Infantry. He has been a member of
the American Society Mechanical Engi-
neers since 1922. Secretary of Wood In-
dustries Division A.S.M.E. 1923-1927. and a
Member of the Acoustical Society of
America. He has contributed many papers
21
"Air Corps Detachment, Institute of Aero-
nautics' at Jackson. Miss. There he will
undergo 9 to 12 months training in aero-
nautics, at the end of which a commission
as 2nd Lieutenant in Reserve of the Regu-
lar U. S. Army awaits those who pass the
rigid requirements of the work.
Charles G. Steinway (of the 5th genera-
tion), is the great great grandson of the
founder of the House of Steinway, Henry
Engelhard Steinway, and the grandson of
the late Charles H. Steinway, President of
Steinway and Sons from 1896 to 1919. The
House of Steinway was founded in 1853
in New York City.
Theodore D. Steinway is a member of
the famed Squadron A of New York City,
now 101st Cavalry, New York National
Guard. He awaits his call for one year's
training in camp in accordance with the
National Defense measures. Theodore D.
Steinway is of the 4th generation, son of
Theodore E. Steinway, present President
of the House.
Urges Travelers
to Help Clinics
W. H. Bowles. President of the National
Piano Travelers Association has sent a
letter to all members of that association
urging them to cooperate in every respect
toward the success of the retail sales-
Paul H. Bilhuber
men's clinics which -will be held through-
out the country during 1941 and spon-
factory manager of Lt. Col. Frederick A.
sored by National Piano Manufacturers
Vietor of Steinway & Sons, New York who
and Music Merchants Association, and
is also a director of this illustrious house.
suggesting that instead of taking custo-
Col. Vietor for many years assistant
mers out at the day of these meetings
factory manager succeeds Theodore
that travelers keep them in the meetings.
Cassebeer who retired last month after a
"The Clinics planned for 1941," says
Mr. Bowles "have been carefully worked
out by committes of both of the above
associations cooperating with Larry Selz
and promise to be far more instructive
and valuable to the retail salesman than
ever before." Clinics "will be held as fol-
lows:
February 10, St. Louis, New Hotel Jof-
ferson; February 13, Fort Worth. Hotel
Texas; February 18, Los Angeles, Biltmoro
Hotel; February 21, San Francisco, Hotel
St. Francis; February 24, Portland, Hotel
Multnomah; March 3, Washington, Willard
Hotel; March 7, Chicago, Stevens Hotol;
March 17, Cincinnati, Netherland Plaza;
March 20, Atlanta, Henry Grady Hotel-
March 24, New York, Hotel New Yorker;
March 31. Boston, Parker House.
"The more successful these Clinics can
be made the better fitted the salesman
will be to close sales—the more pianos
sold the better for us.
"While they tell me that the Travelers
did a good job of cooperating in connec-
Charles G. Steinway
Theodore D. Steinway
tion with the last clinics held, I understand
long career as manager of the Steinway and technical articles to Journal of Acous- there were a few exceptions where
tical Society, Mechanical Engineering, and travelers actually took dealers out of the
factories.
At present Col. Vietor who is second in other publications. He holds ten U. S. and meetings and I want to urge all of you to
see that there is no reoccuence of this.
command of the 101st Calvary, New York Foreign Patents.
Bring these clinics to the attention ot
Two other members of the Steinway
National Guard is awaiting the call of his
regiment for Federal Service. (Photo on family are now in training. On October your dealer customers and urge them to
15, 1940. Charles G. Steinway joined the attend with their salesmen."
Page 9).
Future scanning projects are planned by the International Arcade Museum Library (IAML).